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How to Write a Good Advertisement
- A Short Course in Copywriting
- Narrated by: Scott R. Pollak
- Length: 8 hrs and 13 mins
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How to Write a Good Advertisement
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Publisher's summary
Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats. Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegie's How to Win Friends and Influence People into a mega-seller.
How to Write a Good Advertisement, Schwab's classic guide, has stood the test of time. In just a few hours this book clearly explains the core elements of an effective advertisement. Schwab shows us how to How to Write a Good Advertisement gets you quickly up to speed with examples of powerful profitable headlines (with explanations of why those headlines work so well), and quick lesson reviews that help you turn what you've read into skills you own. Schwab provides us shortcuts without sacrificing long-term understanding.
Fifty years after publication this book is still the standard bearer, sought after by a new generation of copywriters and businesspeople. Listen to it, apply it, and watch your sales soar. This audiobook is expertly narrated by Scott Pollak and includes a forward by Johanna M. Costigan.
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Story4.5 out of 5 stars 96
This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.
-
5 out of 5 stars
-
a must-read for agencies and business owners
- By Jenna on 11-15-18
-
Ca$hvertising
- How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
- By: Drew Eric Whitman
- Narrated by: Johnny Heller
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall5 out of 5 stars 639
-
Performance5 out of 5 stars 533
-
Story5 out of 5 stars 530
Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.
-
5 out of 5 stars
-
Be Careful with This Book. Extremely Powerful.
- By Ahmad on 07-24-17
-
The Copywriter's Handbook
- A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
- By: Robert W. Bly
- Narrated by: Barry Abrams
- Length: 14 hrs and 3 mins
- Unabridged
-
Overall4.5 out of 5 stars 49
-
Performance4.5 out of 5 stars 42
-
Story4.5 out of 5 stars 42
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
-
1 out of 5 stars
-
Worst voice ever heard
- By Olga martinelli on 05-09-21
By: Robert W. Bly
-
The Robert Collier Letter Book
- By: Robert Collier
- Narrated by: John Edmondson
- Length: 12 hrs and 12 mins
- Unabridged
-
Overall4.5 out of 5 stars 54
-
Performance4.5 out of 5 stars 44
-
Story4.5 out of 5 stars 44
The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier's sales letters were successful because he wrote to his audience's needs.
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4 out of 5 stars
-
Great formula for copywriting!!
- By Darien Gaston on 08-02-19
By: Robert Collier
-
The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- By: Joseph Sugarman
- Narrated by: Mike Lenz
- Length: 11 hrs and 9 mins
- Unabridged
-
Overall5 out of 5 stars 79
-
Performance5 out of 5 stars 61
-
Story5 out of 5 stars 61
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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5 out of 5 stars
-
Great advice
- By Juan Jesus on 03-23-21
By: Joseph Sugarman
-
Scientific Advertising
- By: Claude Hopkins
- Narrated by: Ty Carthage
- Length: 2 hrs and 19 mins
- Unabridged
-
Overall4.5 out of 5 stars 383
-
Performance4 out of 5 stars 333
-
Story4.5 out of 5 stars 329
Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
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3 out of 5 stars
-
The Narrater is horrible
- By Eric Keith on 05-21-18
By: Claude Hopkins
-
Scientific Advertising
- By: Claude C. Hopkins
- Narrated by: Paul Jones
- Length: 2 hrs and 4 mins
- Unabridged
-
Overall4.5 out of 5 stars 119
-
Performance4.5 out of 5 stars 96
-
Story4.5 out of 5 stars 96
This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.
-
5 out of 5 stars
-
a must-read for agencies and business owners
- By Jenna on 11-15-18
-
Ca$hvertising
- How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
- By: Drew Eric Whitman
- Narrated by: Johnny Heller
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall5 out of 5 stars 639
-
Performance5 out of 5 stars 533
-
Story5 out of 5 stars 530
Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.
-
5 out of 5 stars
-
Be Careful with This Book. Extremely Powerful.
- By Ahmad on 07-24-17
-
The Copywriter's Handbook
- A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
- By: Robert W. Bly
- Narrated by: Barry Abrams
- Length: 14 hrs and 3 mins
- Unabridged
-
Overall4.5 out of 5 stars 49
-
Performance4.5 out of 5 stars 42
-
Story4.5 out of 5 stars 42
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
-
1 out of 5 stars
-
Worst voice ever heard
- By Olga martinelli on 05-09-21
By: Robert W. Bly
-
What's in It for Them?
- 9 Genius Networking Principles to Get What You Want by Helping Others Get What They Want
- By: Joe Polish
- Narrated by: Joe Polish
- Length: 6 hrs and 6 mins
- Unabridged
-
Overall4.5 out of 5 stars 179
-
Performance4.5 out of 5 stars 163
-
Story4.5 out of 5 stars 164
Early in life, Joe Polish’s struggles with trauma and addiction led him to a disconnected life. After getting sober in recovery, he spent years developing his genuine and generous approach to building rapport and transformed from a dead broke carpet cleaner to being dubbed “the most connected person on the planet” for his work with Genius Network, one of the world’s most impactful networking groups for high-achieving entrepreneurs.
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1 out of 5 stars
-
Classic example of an expert who can't teach
- By S.A. on 02-02-23
By: Joe Polish
-
No B.S. Sales Success in the New Economy
- By: Dan S. Kennedy
- Narrated by: Joe Pardavila
- Length: 7 hrs and 40 mins
- Unabridged
-
Overall4.5 out of 5 stars 21
-
Performance4 out of 5 stars 15
-
Story4.5 out of 5 stars 14
In the new economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than millionaire-maker Dan Kennedy.
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1 out of 5 stars
-
terrible narration
- By Fred on 09-20-21
By: Dan S. Kennedy
-
The Ultimate Sales Letter, 4th Edition
- Attract New Customers, Boost Your Sales
- By: Dan S. Kennedy
- Narrated by: Matt Cartsonis
- Length: 4 hrs and 45 mins
- Unabridged
-
Overall4.5 out of 5 stars 204
-
Performance4.5 out of 5 stars 172
-
Story4.5 out of 5 stars 171
In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
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3 out of 5 stars
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king of the Pitchman
- By Kindle Customer on 04-20-20
By: Dan S. Kennedy
-
Dotcom Secrets
- The Underground Playbook for Growing Your Company Online with Sales Funnels
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 39 mins
- Unabridged
-
Overall5 out of 5 stars 1,061
-
Performance5 out of 5 stars 847
-
Story5 out of 5 stars 843
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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4 out of 5 stars
-
Lots of good information BUT!
- By Verified Amazon Customer on 12-27-21
By: Russell Brunson
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Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 6,837
-
Performance4.5 out of 5 stars 5,771
-
Story4.5 out of 5 stars 5,734
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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4 out of 5 stars
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A Primer on Viral & Memorable Marketing
- By Douglas C. Bates on 04-01-13
By: Jonah Berger
-
Expert Secrets
- The Underground Playbook for Converting Your Online Visitors into Lifelong Customers
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 26 mins
- Unabridged
-
Overall5 out of 5 stars 890
-
Performance5 out of 5 stars 754
-
Story5 out of 5 stars 749
Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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3 out of 5 stars
-
Good, but it’s totally different than the physical book.
- By Don Rhoads on 10-05-21
By: Russell Brunson