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Ty Carthage

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  • Scientific Advertising | Claude Hopkins

    Scientific Advertising

    • UNABRIDGED (2 hrs and 34 mins)
    • By Claude Hopkins
    • Narrated By Ty Carthage
    • Whispersync for Voice-ready
    Overall
    (49)
    Performance
    (46)
    Story
    (44)

    This short listen is recommended by David Ogilvy, Jay Abraham, and many other masters of marketing. It contains many principles that are common in Internet marketing today, such as the idea of testing and measuring ad effectiveness, writing to one person, understanding and using psychology, etc.

    marco says: "very difficult to follow"
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