Ready, Fire, Aim

Zero to $100 Million in No Time Flat

By: Michael Masterson

Narrated by: Sean Pratt

Length: 12 hrs and 10 mins

Publisher's summary

If you had the opportunity to work where, when, and with whom you wanted - all while getting paid very well - would you take it? Self-made multimillionaire and best-selling author Michael Masterson did, and with Ready, Fire, Aim he'll show you how to do the same.

Whether you're thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, you'll learn the skills needed to succeed in this dynamic environment. Discover how to:

Start a business from scratch and make it profitable quickly

Keep a growing business growing

Get other people to do almost all the hard work for you, so you are free to do the fun stuff

Position yourself as an indispensable business builder, so you can enjoy a big share of the profits - even if you are only working part time

Duplicate your winning strategy in several businesses so you never have to worry about "needing" any one of them.

Over the course of his remarkably successful career, Masterson has developed dozens of businesses, including one still growing at $300 million. Now he shows you how to outsell your competitors by implementing innovative operational procedures to reduce costs and using the power of the Internet to reduce customer complaints and increase profits.

©2008 Michael Masterson (P)2008 Gildan Media Corp

Nice business philosophy for every entrepreneur

Definitely going to revisit this book after couple of year to think again about my company structure and development stages and activities again.

Ready Fire Aim

A wonderful book that really inspires and sets you on the right road for a successful business. An honour to learn from someone who has walked the talk - the book makes sense.

Practical business advice

This is great book written by someone with real life experience growing businesses from scratch. It makes a great point of emphasising the importance of sales and revenue, and working on refining your product or service later. It has many points in common with The Lean Start-Up, but I have to say I enjoyed listening to this one much more. This is a great how to manual on pinpointing your business' major focus and how to get it to the next level. Highly recommended.

Worth every penny

I will be reading this once a month. This is a wealth of information for those looking to start a business.

Top 10

So much actionable info for business owners. Defines the stages of growth and speaks to what needs to be done at each stage. Loved this book I will read this over each year and kee working on it.

Highly instructive and immediately useful

Fantastic and eye opening! I can’t wait to put what I learned into action. You need to read this now!

Love

Wonderfully maps the road of growth, from small to mid to large business. Inspiring and motivating

Straight forward and empowering

Any additional comments?

Coming from a phase 1 business, 0-1 million, it was good to hear about where to focus now. There are some great practical ideas shared that get missed by many, like selling to validate your product before spending time/money on branding. As the book goes on to address business phases where you bring in 10 million +, it started to get intimidating, but there was some great management and leader insights drawn from it all.
Great narration!

multiple listens required

this book is so packed with everything you need!!

it should be made into a curriculum.

Not super helpful for me personally

Loved the narration. Love his other books this one just didn't really give me insights I could use.