The Sales Acceleration Formula

Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million

By: Mark Roberge

Narrated by: Robert Feifar

Length: 6 hrs and 24 mins

Publisher's summary

Use data, technology, and inbound selling to build a remarkable team and accelerate sales

The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business, and author Mark Roberge has actually done it using a unique methodology that he shares with his listeners. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world.

In this audiobook he reveals his formulas for success. Listeners will learn how to apply data, technology, and inbound selling to every aspect of accelerating sales, including hiring, training, managing, and generating demand.

As SVP of worldwide sales and services for software company HubSpot, Mark led hundreds of his employees to the acquisition and retention of the company's first 10,000 customers across more than 60 countries. This book outlines his approach and provides an action plan for others to replicate his success, including the following key elements:

• Hire the same successful salesperson every time - The Sales Hiring Formula
• Train every salesperson in the same manner - The Sales Training Formula
• Hold salespeople accountable to the same sales process - The Sales Management Formula
• Provide salespeople with the same quality and quantity of leads every month - The Demand Generation Formula
• Leverage technology to enable better buying for customers and faster selling for salespeople

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2015 HubSpot, Inc.; Published by John Wiley & Sons, Inc., Hoboken, New Jersey (P)2015 Audible, Inc.

detailed and insightful for sales leaders!

highly recommend to anyone who cares about having an edge Andy competitive world of sales AKA being a trusted advisor!

Comprehensive guide tailored to sales leaders, entrepreneurs and CEO’s that aspire to engineer sales success systematically

Unlike traditional sales strategies this strategy focus on modern, data-driven methodologies. Very insightful look into Roberge blueprint at salesforce. Would have liked to have more insight into inbound leads. But maybe in another book.

8 years later…

Eight years later and this book is still relevant. Readers from CEO to sales person will benefit from the insights and challenges to status quo. If you want to grow sales, people and retain both then read this book.

For big corporations and sales executives

It’s too focused on large scale projects and companies and very boring and repetitive with a monotone voice