Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
Author and renowned expert Kurt Mortensen reveals the 12 Laws of Persuasion, explaining why each law works, how to use it, and what to avoid. You will learn about the law of dissonance, the law of contrast, the law of expectation - and nine other proven principles that consciously and unconsciously propel people to act. You will also discover how to:
With new case studies and cutting-edge influencing techniques, this is the ultimate guide to the art and science of getting exactly what you want - when you want.
©2013 Kurt W. Mortensen (P)2013 Gildan Media LLC
there were so many good points In the book I will have to listen to it at least one more time to try to get them all down. Not only is this book covered back to back with academic research but it also gets down to the practical points of what actions you actually need to take in order to become an influencer. Dont be fooled by the kitsch name, this book is wonderful!
I liked when I learned how these 12 laws were incluencing us, and we could be using them.
If my friends are interested into this kind of books yes.
I was a very nice narrations, gave life to the book.
No really, maybe a documentary.
I believe this could be a better book if the autor included a guideline with the laws and main descriptions, to remember all laws after Reading the book is not posible.
It may depend on what you are looking to learn, but in my case it didn't actually get interesting and useful enough until the second half. I struggled a bit to pay attention to this one, because I felt like the actual techniques either weren't described properly or that they weren't described until the end of the book.
This book is a must read for anyone doing sales or marketing. For everybody else this is fascinating information and might prevent from being fooled.
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