What's in It for Them?

9 Genius Networking Principles to Get What You Want by Helping Others Get What They Want

By: Joe Polish

Narrated by: Joe Polish

Length: 6 hrs and 6 mins

Publisher's summary

WALL STREET JOURNAL BESTSELLER!

When everyone around you is asking What’s in it for me?, Joe Polish—“the most connected person on the planet”—offers one simple question to change the conversation.

There’s no shortage of networking and entrepreneurship advice in books and on social media in today’s world—but it’s harder than ever to know what’s authentic. To make matters worse, taking the wrong advice can result in superficial connections, transactional relationships, and unsatisfying interactions with others without any real rapport.

Fortunately, as entrepreneur and marketer extraordinaire Joe Polish has discovered, there’s a simple (though sometimes not easy) way out that begins with one question: “What’s in it for them?”

In What’s in It for Them?, Polish faces the problem of personal and professional disconnection head-on, offering entrepreneurs a heart- and mind-expanding guide on how to:

• Deepen rapport and connect with others by identifying and reducing their suffering
• Update Dale Carnegie’s insights to win the right friends and influence the right people
• Overcome others’ intimidation tactics to find true appreciation in relationships
• Build character for better results than capabilities can ever give on their own
• Use basic marketing principles to find true love
• Protect your efforts from the “takers” of the world

And much more—all to help the givers of the world thrive in business without neglecting their relationships.

Early in life, Joe Polish’s struggles with trauma and addiction led him to a disconnected life. After getting sober in recovery, he spent years developing his genuine and generous approach to building rapport and transformed from a dead broke carpet cleaner to being dubbed “the most connected person on the planet” for his work with Genius Network, one of the world’s most impactful networking groups for high-achieving entrepreneurs.

After 30 years of putting his own advice into practice, Polish now speaks to audiences all around the world and is surrounded by business leaders and billionaires he calls friends. In What’s in It for Them?, he explains his one-of-a-kind approach to rapport-building he used to get there—and offers a few cautionary tales along the way.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2022 Hay House (P)2022 Hay House

It’s not what you think…

It’s better! Joe, dives deep into some truly powerful marketing tools, but even deeper than that, he’s dropping gems of wisdom about living life and evolving into a new paradigm of business and relationships.

I appreciate that he read the book himself. It allows a deeper insight into his passion and connects even deeper with his audience.

Read it. Listen to it. Do the work. It’s guaranteed success in more ways than one.

Spectacular!

This book will is already impacting my life. Building a ‘Genius’ network is critical, and with these guidelines mine will benefit from how I help them!

Loved it! Wisdom Inside

Joe brings great wisdom and insight in his latest book “What’s in it for them” - his lessons are clearly heartfelt and grounded in his own why. It is a book every business owner or C-Suite Exec should read!

the best book on how to build relationships

the best book on how to build relationships highly recommend
a lot of insights and good examples

Connected to helping people

Joe’s book is great. Awesome concepts for leading an awesome life. Helping others. And being happy in the process. I took away several practical things to do with my own community.

A Must Read if you Believe on a Better World

From beginning to end this book contains deep and practical concepts that if humans were to implement a fraction of it, would make of this Planet a better place to be. At least now I have more tools to continue improving myself towards the benefit of other people.

The Audiobook version is well and pleasantly narrated by the author... Google his name and check one of his podcasts if you wonder how his voice sounds like.

I am for sure listening to this entire audiobook couple more times. Now I will be doing each of the writing activities that come with the Supplementary Material PDF.

Actionable and valuable

The book is well-written and easy to read, and Joe’s personal experiences make it fun and relatable. Each chapter focuses on a specific approach, providing practical advice and actionable steps for anyone to apply in their own lives.

One of the things I appreciated most about this book is how much emphasis Joe places on serving others. He makes it clear that effective entrepreneurs are not self-centered, but rather they focus on providing value and helping others solve problems . This perspective is refreshing and needed in the world of marketing and entrepreneurship , and it is a key reason why Joe has been successful bringing people together in his Genius Network.

Overall, I highly recommend What's In It For Them to anyone who wants to become a more effective entrepreneur and connector, whether in their personal or professional life.

This book is exactly what to read if you feel like sales isn’t your thing but you want to know the secrets to selling.

I’ve listened to this book twice.

The first one I listen to was “What’s in it for them” to boil it down it explains how not to be selfish in sales which is and always has been the way to win.

The second book which came out before “What’s in it for them” is called “Piranha Marketing”.

The third book is “Miracle Morning” a book on recovery and a must read. Many of you know recovery is a big part of my life.

The information in these books are ridiculously valuable and all a must a read!

I will be joining Joe’s genius network.

I Enjoyed It

I enjoyed this book. I believe it was worth the time and money. now I just need the $25k to join.

Life changing biz changing

No I’m not kidding. It will change your life and your relationships and it will change your business. This book is real, raw, straightforward, no bullshit and I love every minute of it. The first time through it really hit me that I need to show greater appreciation to my employees and my loved ones. It’s one thing to think appreciation is another thing to say it. The lessons in this book can only do one thing… Catapult your entire life and every relationship in it to a whole new level.