Pitch Anything

An Innovative Method for Presenting, Persuading, and Winning the Deal

By: Oren Klaff

Narrated by: Stephen Bowlby

Length: 6 hrs and 14 mins

Publisher's summary

Gold Medal winner - Top Sales World's Best Sales and Marketing Book

“Fast, fun and immensely practical.” (Joe Sullivan, founder, Flextronics)

“Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.” (Josh Whitford, founder, Echelon Media)

“What do supermodels and venture capitalists have in common? They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve.” (Ralph Cram, investor)

“Pitch Anything offers a new method that will differentiate you from the rest of the pack.” (Jason Jones, senior vice president, Jones Lang LaSalle)

“If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work.” (Steven Waldman, principal and founder, Spectrum Capital)

“Pitch Anything opened my eyes to what I had been missing in my presentations and business interactions.” (Louie Ucciferri, president, Regent Capital Group)

“I use Oren's unique strategies to sell deals, raise money, and handle tough situations.” (Taylor Garrett, vice president, White Cap)

“A counter-intuitive method that works.” (Jay Goyal, CEO, SumOpti)

About the book:

When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million—and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation.

Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.

According to Klaff, creating and presenting a great pitch isn't an art—it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process.

Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately:

• Setting the frame
• Telling the story
• Revealing the intrigue
• Offering the prize
• Nailing the hook point
• Getting a decision

One truly great pitch can improve your career, make you a lot of money—and even change your life. Success is dependent on the method you use, not how hard you try. “Better method, more money,” Klaff says. “Much better method, much more money.” Klaff is the best in the business because his method is much better than anyone else's. And now it's yours.

Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience—and you'll have more funding and support than you ever thought possible.

Please note: This is an historical recording. The audio quality represents the technology of the time when it was produced.

©2014 Oren Klaff (P)2011 McGraw Hill-Ascent Audio

Great book for learning to pitch to investors

I really enjoyed this book and am jumping straight to Oren’s next book Flip the Script!

Great practical advice!

I’ve been in Silicon Valley high tech for decades. The practice advice in Oren’s book is excellent! A must read!

Fantastic Book

Very applicable and very well written. A must know for any business and sales endeavors.

Awesome book

Awesome book, totally recommend for anyone looking to take their pitch to the ultimate level

This is a book I will continue to study.

Transform your products pitch with Oren Klaff's innovative and effective strategies in Pitch Anything. A must-read for anyone in sales or on their entrepreneurial path.

I am forever changed

From the beginning, I knew things were gonna be different. My my résumé states that I have excellent communication skills, but out of 10 I would rate myself a three. Now that I’ve read this book, I know how to grow. From this book, you’ll learn that it isn’t so much being offensive and ambitious with speech, but rather the element of defense and preparedness that allows one to just communicate and negotiate with poise and a high level of classiness. I highly recommend this to anyone interested in getting the edge over themselves.

A must read

Absolutely fantastic. Loved the story telling, reading, and subject matter. Changes my perspective on business interactions and relationships.

Amazing story amazing book

Straight to the point with great examples from the author life. Now I know how to be heard, and how to get attention.

So good I should give it a one star review…..

….so you don’t read it. This book should be dog eared and on the short shelf of everyone who needs to persuade for a living, doctors, CEO’s, and moms.

Great Salesman

If you doubt your abilities as a sales person this is the book you need to read. I never understood the working of my mind, I still don't, Oren explains how simple people are. There three parts of the brain. We all have the three parts and where we spend determines where you fall are stay in your head. Croc, Mid, and Neocortex, (I hope that's spelled correctly). We all have and start off in the Croc brain and our goals is the Nerocortex. Whee we exhibit the this dominant logic in our heads. Our goal is to get to the Neocortex in the end part of our Brain.