Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us?
This audiobook introduces listeners to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this audiobook gives listeners:
Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
©2014 Nir Eyal (P)2014 Nir Eyal
As a survey of how to capture interest online, Nir Eyal has some fantastic insights and the words are worth the price. It will give anyone good ideas and builds a credible thesis. BUT, his recording of this book is awful. He obviously recorded it himself it in a very low tech way, and the audio quality switches throughout the book from bad to worse. I've worked audio recording sessions throughout my career, and I can tell that Nir did little research or trial and error practice recordings to create the audiobook.. If you can survive the recording, you'll learn good things from what he has to say. You might be better off buying the lower cost eBook instead.
Yes, his research and insights are good.
IN ADDITION to the poor audio quality, he often stumbles through his words. LEARN TO DO MORE THAN 1 AUDIO TAKE if you record your own book! We pay a lot of money for these, and expect at least a bare minimum quality that isn't in this book.
No way, if he is one of the narrators.The idea behind the book is great, the story is excellent, everything is very good. Why squander such a wonderful opportunity to share a world-class concept?
Almost anyone ELSE.
Yes: Ditch the audiobook and read the Kindle version. The Kindle version is actually very good.
I started listening to this book in my car, with high hopes. I had to stop after 5 minutes of painful listening, to change to another audiobook. I didn't want to risk an accident by changing audiobooks while driving, even though I was sorely tempted to do so. Audible MUST review the quality of the recording before releasing a title. This is AUDIBLE, after all, and you should know a thing or two about audio quality.
yes for the content but the recording is terrible - i have hear music in the background in some sections and car noise in another. like it was recoded on an iphone a car.very amatuer
the airplane is the background at one point
he was ok but again terrible product for a book taking about quality products.was totally a distraction
No. Painful narration. Bad microphone. Record again with a real narrator please.
The content is good and the examples useful if you can get over the performance.
Yes because the content is excellent
The content is soooo good and so up to date. Yet I think the narrator recorded this in his bathroom.
I never leave reviews but this is too good of a book to have this sloppy of a recording
He fumbled with words frequently and the audio quality felt a little off. I would recommend that they re-record this book or at least fix certain sections. I found it very distracting.
Read by a possible teenager who doesn't know how to read. Incredible. He skips the words that he mispronounces, doesn't even bother to correct it. Stops before some words in totally random places which is so distracting.
I was tracing the actual book while listening and he replaces phrases like "internal triggers" with "an internal trigger". Dude! If you want to write a book then write one, but don't modify this!
Finally there are weird cuts and merges in the recording.
Incredibly unprofessional. This audio book should be banned on audible. If I wanted low quality I'd go to other sites. I'm paying to get quality.
Such a good book but a terrible audio book.
The hook model makes so much sense and has me thinking how I'm going to apply the variable reward to my next venture!
His real and honest expression of the truths in the book that he has had personal revelation on.
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