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Hooked: A Guide to Building Habit-Forming Products | [Nir Eyal]

Hooked: A Guide to Building Habit-Forming Products

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down.
Regular Price:$14.95
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Publisher's Summary

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us?

This audiobook introduces listeners to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this audiobook gives listeners:

  • Practical insights to create user habits that stick.
  • Actionable steps for building products people love.
  • Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.

Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

©2014 Nir Eyal (P)2014 Nir Eyal

What Members Say

Average Customer Rating

3.7 (94 )
5 star
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3.9 (79 )
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2.9 (81 )
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1 star
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Performance
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  •  
    Corey Minneapolis, MN, United States 03-07-14
    Corey Minneapolis, MN, United States 03-07-14 Member Since 2008
    HELPFUL VOTES
    11
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    "Good Book, Terrible Recording"
    What did you like best about Hooked? What did you like least?

    As a survey of how to capture interest online, Nir Eyal has some fantastic insights and the words are worth the price. It will give anyone good ideas and builds a credible thesis. BUT, his recording of this book is awful. He obviously recorded it himself it in a very low tech way, and the audio quality switches throughout the book from bad to worse. I've worked audio recording sessions throughout my career, and I can tell that Nir did little research or trial and error practice recordings to create the audiobook.. If you can survive the recording, you'll learn good things from what he has to say. You might be better off buying the lower cost eBook instead.


    Would you be willing to try another book from Nir Eyal? Why or why not?

    Yes, his research and insights are good.


    How did the narrator detract from the book?

    IN ADDITION to the poor audio quality, he often stumbles through his words. LEARN TO DO MORE THAN 1 AUDIO TAKE if you record your own book! We pay a lot of money for these, and expect at least a bare minimum quality that isn't in this book.


    11 of 11 people found this review helpful
  •  
    F. Sun Valley, ID, United States 04-08-14
    F. Sun Valley, ID, United States 04-08-14 Member Since 2004
    HELPFUL VOTES
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    4
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    "Some authors should NOT narrate their own books"
    Would you try another book from Nir Eyal and/or Nir Eyal?

    No way, if he is one of the narrators.The idea behind the book is great, the story is excellent, everything is very good. Why squander such a wonderful opportunity to share a world-class concept?


    Who was your favorite character and why?

    N/A.


    Who would you have cast as narrator instead of Nir Eyal?

    Almost anyone ELSE.


    Did Hooked inspire you to do anything?

    Yes: Ditch the audiobook and read the Kindle version. The Kindle version is actually very good.


    Any additional comments?

    I started listening to this book in my car, with high hopes. I had to stop after 5 minutes of painful listening, to change to another audiobook. I didn't want to risk an accident by changing audiobooks while driving, even though I was sorely tempted to do so. Audible MUST review the quality of the recording before releasing a title. This is AUDIBLE, after all, and you should know a thing or two about audio quality.

    7 of 7 people found this review helpful
  •  
    D. Saguy Los Angeles 03-15-14
    D. Saguy Los Angeles 03-15-14 Member Since 2009

    dsaguy

    HELPFUL VOTES
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    "Interesting book. Terrible performance."
    Would you listen to Hooked again? Why?

    No. Painful narration. Bad microphone. Record again with a real narrator please.


    What did you like best about this story?

    The content is good and the examples useful if you can get over the performance.


    Would you be willing to try another one of Nir Eyal’s performances?

    No


    Was this a book you wanted to listen to all in one sitting?

    No.


    Any additional comments?

    Re-record please!

    6 of 6 people found this review helpful
  •  
    D. Hopkins Austin Texas 04-04-14
    D. Hopkins Austin Texas 04-04-14 Member Since 2013

    Sapient Hermit

    HELPFUL VOTES
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    "get a professional studio"
    Would you recommend this book to a friend? Why or why not?

    yes for the content but the recording is terrible - i have hear music in the background in some sections and car noise in another. like it was recoded on an iphone a car.very amatuer


    What was one of the most memorable moments of Hooked?

    the airplane is the background at one point


    Who would you have cast as narrator instead of Nir Eyal?

    he was ok but again terrible product for a book taking about quality products.was totally a distraction


    5 of 5 people found this review helpful
  •  
    Jason 04-25-14
    Jason 04-25-14 Member Since 2011
    HELPFUL VOTES
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    "Incredible content TERRIBLE recording"
    Would you recommend this book to a friend? Why or why not?

    Yes because the content is excellent


    Who would you have cast as narrator instead of Nir Eyal?

    Anyone else


    Any additional comments?

    The content is soooo good and so up to date. Yet I think the narrator recorded this in his bathroom.

    I never leave reviews but this is too good of a book to have this sloppy of a recording

    3 of 3 people found this review helpful
  •  
    C. Edwards 04-23-14
    C. Edwards 04-23-14 Member Since 2011
    HELPFUL VOTES
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    "Great content, but not a great audio-book"
    What made the experience of listening to Hooked the most enjoyable?

    Interesting concepts.


    How did the narrator detract from the book?

    He fumbled with words frequently and the audio quality felt a little off. I would recommend that they re-record this book or at least fix certain sections. I found it very distracting.


    2 of 2 people found this review helpful
  •  
    Mark D. Adams MI 08-19-14
    Mark D. Adams MI 08-19-14 Member Since 2014
    HELPFUL VOTES
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    "Useful information"
    Any additional comments?

    The author did a great job writing and narrating this book. The book breaks down the core principles to creating an addictive technology product, with useful actionable information. The audio production was lousy though. It was very tinny, even at the highest quality.

    1 of 1 people found this review helpful
  •  
    Oliver Copenhagen 08-15-14
    Oliver Copenhagen 08-15-14 Member Since 2007
    HELPFUL VOTES
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    "Good content but bad audio and little overview"

    The narration is done by Nir Eyal himself. Overall he does it okay, but the microphone he has used must have been really cheap. And post-processing (compression, noise gate, etc) skipped altogether.

    Add to the above that he occasionally stumbles over his words. These mistakes have not been edited out of the audiobook. Not a huge problem, but it leaves an impression of a very unpolished, maybe rushed, audiobook.

    The content itself is good. Nir Eyal certainly knows his stuff. I watched an interview with him on Growthhacker.tv before getting this book. But: the content lends itself much more to a written format. As an audiobook, I miss a sense of overview.

    So I'll be getting this in kindle ebook format instead, and I recommend you do the same;)

    1 of 1 people found this review helpful
  •  
    Renan Cakirerk 06-05-14 Member Since 2014
    HELPFUL VOTES
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    "Can't believe I paid for this audio book"
    Would you try another book from Nir Eyal and/or Nir Eyal?

    Yes


    How could the performance have been better?

    Read by a possible teenager who doesn't know how to read. Incredible. He skips the words that he mispronounces, doesn't even bother to correct it. Stops before some words in totally random places which is so distracting.

    I was tracing the actual book while listening and he replaces phrases like "internal triggers" with "an internal trigger". Dude! If you want to write a book then write one, but don't modify this!

    Finally there are weird cuts and merges in the recording.

    Incredibly unprofessional. This audio book should be banned on audible. If I wanted low quality I'd go to other sites. I'm paying to get quality.

    Such a good book but a terrible audio book.


    1 of 1 people found this review helpful
  •  
    W. Jackson 09-28-14
    W. Jackson 09-28-14 Member Since 2014

    bookmaven

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    2
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    Story
    "The Book May Be More interesting.."
    Would you try another book from Nir Eyal and/or Nir Eyal?

    Not sure that I would


    How would you have changed the story to make it more enjoyable?

    They guy's voice. Maybe the speed of it. The other books are easier to listen to. Perhaps he's a novice.


    Would you be willing to try another one of Nir Eyal’s performances?

    I don't like it. No offense


    Any additional comments?

    Paul Costanzo or Even Lundy Bancroft is better.

    0 of 0 people found this review helpful
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