To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . . now more than ever, content rules!
Today, you have an unprecedented opportunity to create a treasury of free, easy-to-use, almost infinitely customizable content that tells the story of your product and your business, and positions you as an expert people will want to do business with.Ann Handley and C.C. Chapman, business writers, speakers, and marketing thought leaders for clients such as The Coca-Cola Company, HBO, and Verizon FiOS, show you how to leverage all of today’s tools to create content that truly speaks to your audience. They’ll show you how to:
Offering examples of businesses using content effectively across a wide range of industries and fascinating explanations of how you might approach your own content strategy, Content Rules is the essential field guide to creating your story, finding the right balance of humor and humanity in your content, and building a portfolio of value that will keep delivering for the long haul.
©2010 Ann Handley, CC Chapman (P)2011 Gildan Media Corp
I listen to most of my audio books while driving to and from work. I find that my attention to the audio is a great gauge for the interaction provided from the narrator. Unforunately, Ms. Handley is a dreadful narrator. I found myself tuning her out numerous times regardless of the value of what she was saying, which is unfortunate. Ms. Handley really needs some coaching to perfect her narration, otherwise the next book is going to suffer equally. I felt as if she was reading from a book in a 12th grade English class. Very few inflections, and when they were present, they were very obviously over the top as if the text on the page read (read with intent here.) Mr. Chapman was average in terms of holding my attention, but he did manage to bring some life to the recording. His speech was a bit more conversational, which helps to keep the listener interested and engaged.
In terms of information, I have to say this was one of the more desireable aspects of the book. They covered a diverse number of topics and gave great detail as to how one might endeavor to put these plans into action. Unfrotunately, once again I need to focus on Ms. Handley, as her portion of the book had some rather inane concepts. For example, there was an entire section devoted to word substitutions. At the risk of sounding arrogant, who are YOU to tell me what words my audience will appreciate? Several buzz words that you suggested were just as aggregious, if not more offensive than the originals. It seems to me that this was wasted filler material that is highly subjective and serves no benefit but to prop up the authors as some sort of authorities on what will or will not fly. Let's be clear, this book is just another in a series of social marketing tools, and the fact that it exists only goes to show that you're trying. Let's not take ourselves too seriously and assume that we know for a fact what will and will not work. This is a dangerous precedent to set.
All in all, it's not a bad book. There were some good nuggets of information, some filler and minor repetition. And by the way, I think I'm noticing a trend here. Much like websites work to get backlinks from other sites, it appears that books (or audio books) function much the same way, with authors often mentioning other authors in their readings....and those other authors just happen to have books for sale during the same period of time. Coincidence? I'll leave you to figure it out.
Love to learn. Learn to live. Live to love.
Yes and no. I enjoyed it but it was clear that I would have read it and been able to see a lot more
Although a lot of stuff was not new for me, it's because I've already done a lot of research on the subject. Still it helped me refresh what I already knew along with learning new stuff. I would recommend this book. If you are new to the world of blogging and content generation for whatever genre, this book is for you. If you are an experienced writer, I'm sure you'd still get new tips and your existing knowledge refreshed from this book.
For a book whose title extols the supreme value of content, this book, besides being worthless, is self-contradictory. It is full of cliches, contains no recommendations a content creator with two hours of experience hasn't already figured out, and is so condescending, listening to it makes an ice-cream induced brain freeze preferable. The authors chirp in an annoying sing-song tone reminiscent of a cheerleading rally and for supposed content experts, they mispronounce words from their own book (e.g., primer, obfuscate, Waltham, PA). Pure schlock.
The content of this book is pretty good but the narration was woeful. They both spoke way too fast, almost unintelligibly at times. DO NOT BUY THE AUDIBLE VERSION unless you want to be thoroughly annoyed and disappointed.
Ms Handley and CC have put together one of the better books on social media tips I have seen. I have listened to their book three times now. I have employed –along with our company- many of their “social media stew” recipe tips on facebook and website content suggestions successfully. One of the best compliments I could give them and this book is that I have used facebook successfully the first time in a business sense.
We use a medical protocol that many persons found helpful by reading and exercising the applications direct from facebook that we would not have believed if we had not seen the results-in a week’s time! Their clear cut and direct suggestions are easy to understand and use. Even if you have struggled in the past with your product, service, or just ‘talking’ with your friends on facebook, LinkedIn or any of the other ways they mention in their ‘bible’ for social channels, you cannot help but improve with just 2 or 3 of their helpful hints.
We will soon employ their advice and recommendations on our first “YouTube” video and anticipate nothing but success!
Read. Re-Read. Read.
The level of detail and practical application is phenomenal. The 'content' that Ann and CJ crafted in this book is better than ANY in-person or online course I've ever taken. After reading this book once, my content drafting skills improved 100% and my writing business has benefitted tremendously.
This book is a MUST READ book for serious writers, marketing professionals, and - business people who's strength is not content or marketing. This book will help any individual think better and write better, ultimately making them communicate better.
I wanted to like this book, I really did, but there's a difference between catering to beginners and condescension. I won't deny that there's a fair amount of good content here, but much of it is tucked away inside of poorly executed attempts at conversational tone. Beyond that, the writing is terribly repetitive. Any writer worth their salt knows that once you've made your point, it's time to move onto the next one! Readers don't have the time or inclination to play things on a loop.
No. I expect that authors attend carefully to providing their readers with not only excellent content but reasonably good delivery of that content as well. They failed here and I'm not going to gamble on another one of their books unless they hire someone (singular) to narrate it for them.
I've never listened to an audiobook that relied on alternating narrators and now I know why: it's terribly distracting. For something so content-oriented, switching back and forth between readers was tough. I listen when I'm driving, jogging, or organizing so having another dimension to my listening experience is seldom welcome.
Objectively looking at this book for its content, I would give it a 3.5-star rating. Factoring in their performance (delivery of content) I couldn't give a score higher than 2.5 overall.
for someone looking to start or learn about what it means to do content marketing!!!
the whole thing, it's entirely useless.
I kept waiting for this book to tell me something, anything, that was of use. To top it off the narration was terrible.
"Interesting, though provoking but not for novices"
This book talks about lots of different ideas for contact and is useful if you have something up and running by way of a blog or website. However, if you are looking for something that talks about how to get started, there are better titles out there. I would recommend this for someone who has mastered the basics and wants to think more deeply about writing content for their blogs and websites. Otherwise, start with something like 'Pimp my site' (UK) or 'Inbound Marketing' (US).
"An Inspiring Listen"
Well worth the listen, has a lot of inspiring moments.
Sadly some of the example content is starting to date, with most of the case studies at the end no longer being relevant. I would love to hear an updated version that focuses less on blogs and more on the explosion of video.
This aside it is still well worth your time, either for a person starting out in this realm or someone more experienced wanting to polish up their stayed approach.
Although I already had a decent high-level understanding of the areas this book covers I found it interesting from cover to cover. Every chapter is useful and interesting, it never gets dry and I never found myself flicking ahead to see how much longer the chapters went on. A must read!
"A comprehensive overview with great strategies"
An enjoyable listen with lots of useful advice. Now off to put together the marketing calendar and storyline some video!
This is a really good book even if you are not a writer. I found this book interesting, captivating and somewhat interactive.
The readers are enthusiastic and engaging, really good if you are new to to writing content.
"Why Couldn't They Use a Professional Narrator?"
Written, but not Audio
It's impossible to listen to this, the Narrator aka Author's pushy, forceful voice makes me switch off.
I really, really want to learn the information in this book. I'm a professional artist, and I listen to audio books while painting. I've listened to a LOT of books. Due to the rubbish narration, they have lost me 20 seconds into the introduction/overview. (the idiots even narrate the Dedication :-/ )Please re-release this with a professional narrator.
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