To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .
"Definitely recommend for novices !"
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry - yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable.
"Great usable knowledge"
Amazing Things Will Happen offers straightforward advice that can be put into action to improve your life. Through personal anecdotes from the author's life, and interviews of successful individuals across several industries, this audiobook demonstrates how to achieve success, in all aspects of life, through hard work and acts of kindness. Split into five sections, this audiobook details how to begin the self-improvement journey.
"Amazing Audio Version"
Companies have used audio to connect to customers since the invention of the airwaves. Now, with podcasts, content marketers have a great anywhere, anytime way to reach their target audiences. In this short course, content marketing expert C.C. Chapman goes over the best practices for using podcasts in marketing. He shows how to set up, record, and edit a podcast, including tips for when you're on the road or podcasting at events.