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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant | [W. Chan Kim, Renee Mauborgne]

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
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Publisher's Summary

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy

    ©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press; (P)2006 Gildan Media Corp

  • What the Critics Say

    "Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)

    What Members Say

    Average Customer Rating

    3.8 (819 )
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     (289)
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    3.9 (330 )
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    Story
    3.8 (332 )
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    3 star
     (89)
    2 star
     (22)
    1 star
     (10)
    Performance
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    •  
      Robert Columbia, MD, USA 08-29-06
      Robert Columbia, MD, USA 08-29-06
      HELPFUL VOTES
      31
      ratings
      REVIEWS
      9
      1
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      Overall
      "Get the actual book"

      This is a great book, and I don't want my 1 star rating to be considered a reflection on the quality of the content. The problem is that it is not a great audio book. In addition to the original book being very diagram-driven (which never translates well) the reader is, frankly, terrible. His cadence is odd, skipping pauses where they would make sense and addign them seemingly at random. Combined wiht his pronounciation, I ended up double checking to see if it was an actual human being rather than a sophisticated piece of software.

      In short: pick up the book. The audiobook will only disappoint.

      31 of 33 people found this review helpful
    •  
      Gerard SPRINGFIELD LAKESAustralia 11-22-07
      Gerard SPRINGFIELD LAKESAustralia 11-22-07
      HELPFUL VOTES
      48
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      4
      4
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      "Great book and narration is fine"

      This book is very thought provoking and excellent value. After reading the reviews that panned the narrator, I was waiting for the irregularities in narration other reviewers complained about but... sorry I thought it was very good. No pauses in unusual places, not robotic. Actually I thought the narration was seamless!! The other reviews on this are puzzling. A good audiobook in my view.

      9 of 10 people found this review helpful
    •  
      Matt United Kingdom 06-07-13
      Matt United Kingdom 06-07-13 Member Since 2011
      HELPFUL VOTES
      6
      ratings
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      23
      5
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      Overall
      Performance
      Story
      "Essential Reading"

      This is an excellent book for getting a fresh, 50K ft view of business strategy. Yes it is a bit dry - but the material is rock solid and should be required reading for anyone in business today to help create a broader view of your customers and your markets.

      3 of 3 people found this review helpful
    •  
      01-03-12
      01-03-12 Member Since 2006
      HELPFUL VOTES
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      "Excelent book"
      Where does Blue Ocean Strategy rank among all the audiobooks you???ve listened to so far?

      One of the best


      Who was your favorite character and why?

      N/A
      The book has case studies and all of them are very enlightening


      Have you listened to any of Grover Gardner???s other performances before? How does this one compare?

      Don't remember


      If you were to make a film of this book, what would be the tag line be?

      Learn how to make your competition irrelevant


      3 of 3 people found this review helpful
    •  
      Robert Spalding 02-18-08 Member Since 2002
      HELPFUL VOTES
      23
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      "Narrator needs a different ocean"

      The print book, Blue Ocean Strategy is intriguing, but highly data-driven, which is very hard to translate into narrative. It is understandable that a narrator might have some difficulty translating this into audio.

      If someone like Kotter Smith (The Millionaire Next Door and The Millionaire Mind) had read it, there would have been a chance for this book in audio format.

      Regrettably, the actual narrator (Grover Gardner)was unable to pronounce many words (DOS is not pronounced "dose"), and the stilted delivery he gave was as enthusiastic as Ben Stein's character in Ferris Beuller's Day Off, only worse.

      I will studiously avoid purchasing any book he narrates in the future. There's no excuse for selling something that bad.

      Bear in mind, I loved the ideas in the book, and I have a print version that I reference now and then, but I can't believe how bad the narration was. I listen to books in the car, but this one I had to take out of my collection because it was putting me to sleep, or driving me nuts with the terrible pronunciations, and inability to follow punctuation.

      4 stars for the book, but only 1 for the narrator.

      19 of 23 people found this review helpful
    •  
      Con Sydney, Australia 12-12-11
      Con Sydney, Australia 12-12-11 Member Since 2011
      HELPFUL VOTES
      4
      ratings
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      "Creating your niche market and make more money"
      Would you recommend this audiobook to a friend? If so, why?

      I would recommend this book to anyone looking to get into business or stuck in the stereo type mentality most businesses are in. If you want to move forward you must stand out from the crowd and create a reason for people to buy or use your services.


      What other book might you compare Blue Ocean Strategy to and why?

      There are many books out there that touch upon this subject but fail to get into the detail and give many practical examples of how to create their own blue ocean.


      What about Grover Gardner’s performance did you like?

      I liked the way that the way that Grover Gardner has covered as many areas and businesses as possible from the most basic to the more complex. Even the most basic looking industries in overcrowded and declining markets with a bit of imagination can find their blue ocean. Grover explains that you don't have to reduce your prices and margins to achieve this. He confirms the theory that most people do not buy goods or services based on price.


      Any additional comments?

      As a commercial real estate agent and business broker my blue ocean is Leisure property/business. I am in the process of creating a new web site and business plan for the new year. This book has given me many ideas which I am planning to implement.

      2 of 2 people found this review helpful
    •  
      Kenneth LEESBURG, VA, United States 12-07-06
      Kenneth LEESBURG, VA, United States 12-07-06

      Old & fat, but strong; American, Chinese, & Indian (sort of); Ph.D. in C.S.; strategy, economics & stability theory; trees & machining.

      HELPFUL VOTES
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      Overall
      "Like a Very Good Textbook"

      1) Just a little bit boring.

      2) Full of really important stuff.

      3) Anyone with 10 years of working experience in the area (i.e., strategy) will have an initial emotional reaction along the lines of, “Yea, Yea, I know all this”, and yet if they focus a little longer (or you push them to show working proficiency) they will usually reveal that they lack deep fluency in “all this”.

      4) Simple thesis explained well.

      5 of 6 people found this review helpful
    •  
      Corey Michael Blake Highland Park, IL, United States 06-10-09
      Corey Michael Blake Highland Park, IL, United States 06-10-09
      HELPFUL VOTES
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      "Reads like a stale dissertation"

      I could not get into this book. For such an innovative concept - they chose the most non-innovative approach to deliver their findings. The dryness had me wanting to scrape my skin off. Didn't get past chapter 2.

      9 of 13 people found this review helpful
    •  
      Yogesh Pune, India 06-13-13
      Yogesh Pune, India 06-13-13
      HELPFUL VOTES
      2
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      3
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      "Narration put this book down"
      Would you try another book from W. Chan Kim and Renee Mauborgne and/or Grover Gardner?

      Not with this narrator


      Would you be willing to try another book from W. Chan Kim and Renee Mauborgne ? Why or why not?

      I will give it a try as I found the context of the book very interesting but just couldn't get over of Narrator


      How did the narrator detract from the book?

      I simply couldn't listen beyond 2 hrs


      2 of 3 people found this review helpful
    •  
      Read Eyed St. Louis, MO USA 01-28-09
      Read Eyed St. Louis, MO USA 01-28-09

      Read Eyed

      HELPFUL VOTES
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      "Text to Speech??"

      The "narrator's voice" appears to be computer generated text to voice. Many words are laughingly mispronounced. The voice does not sound like other samples of the narrator's true voice. The content is worthwhile.

      3 of 5 people found this review helpful
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    • Ralph
      Bexleyheath, United Kingdom
      8/3/13
      Overall
      Performance
      Story
      "Over rated - just a new name for market makers"
      If this book wasn’t for you, who do you think might enjoy it more?

      Anyone who loves old stuff repackaged


      What was the most interesting aspect of this story? The least interesting?

      This book is highly rated and popular - but it really just describes good strategy and market making as opposed to market taking - the analysis is poor and lack the robustness of self assessment. "the successful organisation does what no other organisation does" - this is true but is also true for many failed organisations.


      2 of 2 people found this review helpful
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