Blue Ocean Strategy

How to Create Uncontested Market Space and Make Competition Irrelevant

By: W. Chan Kim, Renee Mauborgne

Narrated by: Grover Gardner

Length: 6 hrs and 27 mins

Publisher's summary

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

Reconstruct market boundaries

Focus on the big picture

Reach beyond existing demand

Get the strategic sequence right

Overcome organizational hurdles

Build execution into strategy

©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press (P)2006 Gildan Media Corp

Critic reviews

"Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)

Excelent book

Where does Blue Ocean Strategy rank among all the audiobooks you’ve listened to so far?

One of the best

Who was your favorite character and why?

N/A
The book has case studies and all of them are very enlightening

Have you listened to any of Grover Gardner’s other performances before? How does this one compare?

Don't remember

If you were to make a film of this book, what would be the tag line be?

Learn how to make your competition irrelevant

Overall fairly dated metaphors and stories:

Some useful tidbits to tell if you're chasing a market or creating one but not many useful tools beyond such litmus tests.

inspirational

loved this book! although it gets weaker from chapter 7 onwards, it is incredibly well written. very thorough and useful.

Top Ten for 2006!

This book truly makes you think about corporate strategy and walks you through developing a laser-focused strategy that will launch your business into uncharted territory!

Good for multinationals

This book is good only for the big positions in multinationals,no value for my consulting firm. Too many examples in manufacturing firms.

Mediocre at best

This book does one thing very well - pontificate.This book is interesting and boring all at the same time. Here is the punchline - differentiate yourself from the competition!

helpful but not overly insightful

I really enjoyed the stories about businesses and how they came to be. The other concepts were not net new.

Chapters Are Jumbled

The chapter doesn't start when it says it will on the Audible chapter page. Its all mixed up and makes it really frustrating and annoying to follow. Esp for me because i read it chapter by chapter for school.

More than A Book

Not sure how much effect my rating will have as I specifically searched for the best business book available and multiple sources pointed me here, including the ratings. I am about to purchase the paperback as there are diagrams and graphs referenced otherwise I listen to this book more than I listen to anything else ..not just books but anything ..I listen to this book .ore than I listen to cars driving.

Great Insights

Recommend for any business looking to change up their business strategy. This book provides great insights on how to seek untapped markets, restructure your strategy, and provides examples from different successful companies in many industries.