Blue Ocean Strategy

How to Create Uncontested Market Space and Make Competition Irrelevant

By: W. Chan Kim, Renee Mauborgne

Narrated by: Grover Gardner

Length: 6 hrs and 27 mins

Publisher's summary

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

Reconstruct market boundaries

Focus on the big picture

Reach beyond existing demand

Get the strategic sequence right

Overcome organizational hurdles

Build execution into strategy

©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press (P)2006 Gildan Media Corp

Critic reviews

"Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)

terrible voice

great book, with a narrator who supposedly won tons of best voice awards - he sounds awful

Like a Very Good Textbook

1) Just a little bit boring.

2) Full of really important stuff.

3) Anyone with 10 years of working experience in the area (i.e., strategy) will have an initial emotional reaction along the lines of, “Yea, Yea, I know all this”, and yet if they focus a little longer (or you push them to show working proficiency) they will usually reveal that they lack deep fluency in “all this”.

4) Simple thesis explained well.

Uncontested wealth of knowledge!

Such a great collection of examples to show how thinking outside the book can really help you set yourself apart from competitors!

interesting business approach

A lot of good ideas are contained within this book that should be immediately implemented in any organization struggling in the red ocean of competition.

Best book on Strategy

I enjoyed every bit. concepts are clear and case studies real. Eye opening and great for everyone in decision. making

Cyberlogic solutions

I learned a mess of amount of business strategies., We're basically a value add investor and acquisition

Good for new product development

Would you recommend this audiobook to a friend? If so, why?

Yes, good for someone wanting to get out of the building something a little cheaper and to focus on untapped market segments.

Good concepts, lacking instruction

The book promises to deliver a blueprint for developing a blue ocean strategy. While this was part of the book, I felt like it could have formatted the methodology to be more digestible, user friendly and applicable across industries.

Great conceptual book but wordy in the execution.

I liked this book overall but it didn't keep me on the edge of my seat. The narration was bland and monotonous. I liked the case studies but the conclusions seemed mechanical. Since the concept was strong I still ejoyed the book but it felt long to me.

A new way of seeing your business

A great breakdown of how you can go about redefining your business. Giving good examples and well thought out plans this book challenges you to reconsider how you deliver to your customers.
Easy to read and practical steps to begin your journey into better business.