In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:
©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press; (P)2006 Gildan Media Corp
"Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)
One of the best
The book has case studies and all of them are very enlightening
Learn how to make your competition irrelevant
Addicted to audible. One the best things that happened to me
This is out of the box book for managers struggling with day to day work routine and forgetting to focus on the big picture. The idea of the book is very creative and explains the management main pillars of creating, drafting and executing a company's vision and strategy, yet the book was able to put forward all these ideas in a reasonably straight forward language.
A must for businessmen and middle tier managers.
The content is excellent. The narrator puts you to sleep, even with compelling content. This book would have been much better served with a personality behind the reading.
I love this book because it makes you think and think differently about the direction of your business. The authors lay out some great examples of me-too businesses and blue ocean businesses that capture your imagination and help you plan for the future. It's a must read for business owners.
This is the best book on strategy, clearly explaining the process that an organization needs to follow while debunking the myths of previous strategies that were showed in previous bestsellers but have stopped working since then. Must read book.
I would deeply like to thank the writers of this book, great concepts, practicle frameworks, reletive examples from real life business and situations, along with carefully studied research analysis.
I completly recommend anyone who wants to understand how to become unique in his/her business and ideas to listen or read this book. In addition, the Narrator as usual, made this book an enjoying and interesting session.
Report Inappropriate Content
If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.