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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant | [W. Chan Kim, Renee Mauborgne]

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
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Publisher's Summary

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy

    ©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press; (P)2006 Gildan Media Corp

  • What the Critics Say

    "Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)

    What Members Say

    Average Customer Rating

    3.8 (862 )
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    3.9 (367 )
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    3.8 (367 )
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    Performance
    Sort by:
    •  
      Christopher Holland, PA, USA 06-15-07
      Christopher Holland, PA, USA 06-15-07 Member Since 2006
      HELPFUL VOTES
      7
      ratings
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      29
      6
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      0
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      Overall
      "must listen"

      This books is a must listen. The blue ocean concept is well explained and is something all managers and engineers should understand. The concept of finding blue oceans away from just competing within a red ocean that makes everyone bleed is important to anyone who adds value. We all desire to add value where we will profit most, Blue Ocean Strategy provides concrete methods to help move our businesses into calm blue waters that are profitable and enjoyable.

      0 of 0 people found this review helpful
    •  
      Aikapun BangkokThailand 12-21-06
      Aikapun BangkokThailand 12-21-06 Member Since 2001
      ratings
      REVIEWS
      8
      1
      Overall
      "Not that bad"

      The narration is not too bad I don't think it is a major issue (depends). However the lack of pictorial diagrams that the audiobook refers to made me go and buy the book.... I liked the examples used in the book though.

      0 of 0 people found this review helpful
    •  
      Joseph chicago, IL, USA 03-22-10
      Joseph chicago, IL, USA 03-22-10 Member Since 2007
      ratings
      REVIEWS
      75
      1
      Overall
      "just a concept"

      not practical.

      0 of 1 people found this review helpful
    •  
      M. Marq 09-09-08
      M. Marq 09-09-08 Member Since 2008

      M. Marq

      HELPFUL VOTES
      7
      ratings
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      36
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      "Better Understanding"

      This book gave me a better understanding of what it means to be different. Not necessarily stepping out of the box but redesigning and hence rebuilding an organization's direction. I don't want to use the term strategy because it implies confrontation with your competitors. By understanding and embracing Blue Ocean Strategy, you will see that confrontation/competition is no longer a concern.

      1 of 4 people found this review helpful
    •  
      Raul San Pedro Garza GarciaMexico 05-09-08
      Raul San Pedro Garza GarciaMexico 05-09-08
      ratings
      REVIEWS
      8
      2
      Overall
      "Pro creativity"

      This book developed my creativity. A whole brand new strategic vision of business.

      0 of 1 people found this review helpful
    •  
      morton Rego Park, NY, United States 11-28-07
      morton Rego Park, NY, United States 11-28-07
      HELPFUL VOTES
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      Overall
      "A Great Listen!"

      Why not make the competition irrelevant! What a great approach that any company can use. No wonder this is an International bestseller! I found the reader to be excellent.

      0 of 1 people found this review helpful
    •  
      Jan Naestved, Denmark 11-11-07
      Jan Naestved, Denmark 11-11-07
      HELPFUL VOTES
      140
      ratings
      REVIEWS
      52
      39
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      1
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      Overall
      "Nothing new under the sun"

      "Blue ocean strategy" is another management fad. The message in this book is ok and relevant but the concept is not new. The authors has claimed the concept and given it a name. The Blue ocean strategy can be summed up with 3 sentences - Reinvent your company, focus on costumers and create new markets. None of the companies in the examples followed the Blue ocean strategi, they reinvented themselves long before the authors of this book named the concept. Another problem is that usually Blue ocean markets doesn't stay blue for long, but will quickly be followed by compettitors turning the ocean blood red.

      0 of 1 people found this review helpful
    •  
      Dennis J. Rogers Phoenix, AZ 04-04-07
      Dennis J. Rogers Phoenix, AZ 04-04-07 Listener Since 2006
      HELPFUL VOTES
      2
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      2
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      Overall
      "Excellent"

      Excellent and insightful for leaders and managers of all types of organization.

      0 of 1 people found this review helpful
    •  
      Albert E. 09-27-06
      Albert E. 09-27-06 Member Since 2013
      ratings
      REVIEWS
      4
      1
      Overall
      "Top Ten for 2006!"

      This book truly makes you think about corporate strategy and walks you through developing a laser-focused strategy that will launch your business into uncharted territory!

      0 of 3 people found this review helpful
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