We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
 >   > 
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant | [W. Chan Kim, Renee Mauborgne]

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Regular Price:$20.99
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy

    ©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press; (P)2006 Gildan Media Corp

  • What the Critics Say

    "Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)

    What Members Say

    Average Customer Rating

    3.9 (1041 )
    5 star
     (342)
    4 star
     (369)
    3 star
     (226)
    2 star
     (67)
    1 star
     (37)
    Overall
    3.9 (508 )
    5 star
     (177)
    4 star
     (176)
    3 star
     (110)
    2 star
     (31)
    1 star
     (14)
    Story
    3.8 (506 )
    5 star
     (168)
    4 star
     (160)
    3 star
     (129)
    2 star
     (32)
    1 star
     (17)
    Performance
    Sort by:
    •  
      Luis Mexico, Mexico 01-03-12
      Luis Mexico, Mexico 01-03-12 Member Since 2006
      ratings
      REVIEWS
      6
      1
      Overall
      Performance
      Story
      "Excelent book"
      Where does Blue Ocean Strategy rank among all the audiobooks you’ve listened to so far?

      One of the best


      Who was your favorite character and why?

      N/A
      The book has case studies and all of them are very enlightening


      Have you listened to any of Grover Gardner’s other performances before? How does this one compare?

      Don't remember


      If you were to make a film of this book, what would be the tag line be?

      Learn how to make your competition irrelevant


      0 of 0 people found this review helpful
    •  
      Sami Abu Dhabi, United Arab Emirates 12-26-11
      Sami Abu Dhabi, United Arab Emirates 12-26-11 Member Since 2010

      Addicted to audible. One the best things that happened to me

      HELPFUL VOTES
      24
      ratings
      REVIEWS
      35
      28
      FOLLOWERS
      FOLLOWING
      4
      0
      Overall
      Performance
      Story
      "Excellent for mid career managers"

      This is out of the box book for managers struggling with day to day work routine and forgetting to focus on the big picture. The idea of the book is very creative and explains the management main pillars of creating, drafting and executing a company's vision and strategy, yet the book was able to put forward all these ideas in a reasonably straight forward language.

      A must for businessmen and middle tier managers.

      0 of 0 people found this review helpful
    •  
      Kristen Acton, MA, United States 10-13-11
      Kristen Acton, MA, United States 10-13-11 Member Since 2010
      ratings
      REVIEWS
      2
      2
      Overall
      Performance
      Story
      "Great Book, Horrible Narrator"

      The content is excellent. The narrator puts you to sleep, even with compelling content. This book would have been much better served with a personality behind the reading.

      0 of 0 people found this review helpful
    •  
      Dan Portland, OR, United States 07-25-11
      Dan Portland, OR, United States 07-25-11 Member Since 2015
      HELPFUL VOTES
      63
      ratings
      REVIEWS
      163
      18
      FOLLOWERS
      FOLLOWING
      25
      0
      Overall
      Performance
      Story
      "A Real Eye Opener!"

      I love this book because it makes you think and think differently about the direction of your business. The authors lay out some great examples of me-too businesses and blue ocean businesses that capture your imagination and help you plan for the future. It's a must read for business owners.

      0 of 0 people found this review helpful
    •  
      Al San Francisco, CA 06-11-11
      Al San Francisco, CA 06-11-11 Member Since 2011
      HELPFUL VOTES
      61
      ratings
      REVIEWS
      90
      51
      FOLLOWERS
      FOLLOWING
      5
      1
      Overall
      "The Best Strategy Book Ever"

      This is the best book on strategy, clearly explaining the process that an organization needs to follow while debunking the myths of previous strategies that were showed in previous bestsellers but have stopped working since then. Must read book.

      0 of 0 people found this review helpful
    •  
      Yan Northfield, IL, United States 04-17-11
      Yan Northfield, IL, United States 04-17-11
      ratings
      REVIEWS
      1
      1
      Overall
      "Not bad listening material"

      It is worth listening to, and makes sense, as long as that sense is applied...

      0 of 0 people found this review helpful
    •  
      Amgad Riyadh, Saudi Arabia 03-29-11
      Amgad Riyadh, Saudi Arabia 03-29-11
      HELPFUL VOTES
      0
      ratings
      REVIEWS
      13
      6
      FOLLOWERS
      FOLLOWING
      1
      1
      Overall
      "A Great Book read by a Great Narrator"

      I would deeply like to thank the writers of this book, great concepts, practicle frameworks, reletive examples from real life business and situations, along with carefully studied research analysis.
      I completly recommend anyone who wants to understand how to become unique in his/her business and ideas to listen or read this book. In addition, the Narrator as usual, made this book an enjoying and interesting session.

      0 of 0 people found this review helpful
    •  
      Alexander New Brunswick, New Jersey, United States 09-07-10
      Alexander New Brunswick, New Jersey, United States 09-07-10
      ratings
      REVIEWS
      4
      3
      Overall
      "Great book!"

      Real eye opener! I can't wait to find a blue ocean and stop focusing on the bloody red ocean!

      0 of 0 people found this review helpful
    •  
      germano 03-29-10
      germano 03-29-10 Member Since 2015
      ratings
      REVIEWS
      18
      2
      Overall
      Performance
      Story
      "very good"

      Great book. Provides wide range of examples providing adequate level of details. Provided procedures are also very good to demonstrate theories proposed.

      0 of 0 people found this review helpful
    •  
      Clayton BarcelonaSpain 03-07-10
      Clayton BarcelonaSpain 03-07-10
      ratings
      REVIEWS
      11
      1
      Overall
      "Good for multinationals"

      This book is good only for the big positions in multinationals,no value for my consulting firm. Too many examples in manufacturing firms.

      0 of 0 people found this review helpful

    Report Inappropriate Content

    If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

    Cancel

    Thank You

    Your report has been received. It will be reviewed by Audible and we will take appropriate action.