In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:
©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press; (P)2006 Gildan Media Corp
"Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)
The narration is not too bad I don't think it is a major issue (depends). However the lack of pictorial diagrams that the audiobook refers to made me go and buy the book.... I liked the examples used in the book though.
This book gave me a better understanding of what it means to be different. Not necessarily stepping out of the box but redesigning and hence rebuilding an organization's direction. I don't want to use the term strategy because it implies confrontation with your competitors. By understanding and embracing Blue Ocean Strategy, you will see that confrontation/competition is no longer a concern.
Why not make the competition irrelevant! What a great approach that any company can use. No wonder this is an International bestseller! I found the reader to be excellent.
"Blue ocean strategy" is another management fad. The message in this book is ok and relevant but the concept is not new. The authors has claimed the concept and given it a name. The Blue ocean strategy can be summed up with 3 sentences - Reinvent your company, focus on costumers and create new markets. None of the companies in the examples followed the Blue ocean strategi, they reinvented themselves long before the authors of this book named the concept. Another problem is that usually Blue ocean markets doesn't stay blue for long, but will quickly be followed by compettitors turning the ocean blood red.
This book truly makes you think about corporate strategy and walks you through developing a laser-focused strategy that will launch your business into uncharted territory!
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