We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
 >   > 
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant | [W. Chan Kim, Renee Mauborgne]

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Regular Price:$20.99
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy

    ©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press; (P)2006 Gildan Media Corp

  • What the Critics Say

    "Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)

    What Members Say

    Average Customer Rating

    3.9 (1017 )
    5 star
     (335)
    4 star
     (359)
    3 star
     (219)
    2 star
     (67)
    1 star
     (37)
    Overall
    3.9 (488 )
    5 star
     (170)
    4 star
     (169)
    3 star
     (104)
    2 star
     (31)
    1 star
     (14)
    Story
    3.8 (487 )
    5 star
     (159)
    4 star
     (156)
    3 star
     (123)
    2 star
     (32)
    1 star
     (17)
    Performance
    Sort by:
    •  
      Cinzia Milano, Italy 01-07-13
      Cinzia Milano, Italy 01-07-13 Member Since 2012
      ratings
      REVIEWS
      10
      1
      Overall
      Performance
      Story
      "useful and involving"

      Highly recommended, non only in the first part dealing with the formulation of a BOS, but also in the second part, which deals with the execution of a disruptive strategy

      0 of 0 people found this review helpful
    •  
      J. Martinez 90024 12-26-12
      J. Martinez 90024 12-26-12

      TK-421

      ratings
      REVIEWS
      1
      1
      Overall
      Performance
      Story
      "A Must "Read" for Business Owners and Executives"
      Would you listen to Blue Ocean Strategy again? Why?

      I would listen to this again. Blue Ocean Strategy encourages thinking outside the box when approaching business problems. Required reading!!


      0 of 0 people found this review helpful
    •  
      tyler 06-04-12
      tyler 06-04-12
      ratings
      REVIEWS
      1
      1
      Overall
      Performance
      Story
      "Awful narration"
      Would you be willing to try another one of Grover Gardner’s performances?

      They guy is just brutal. Sounded like a much stiffer version of George Takei.


      Any additional comments?

      I gave the "story" 4 out of 5 stars, but I wouldn't be surprised if I'd have liked it even more if it weren't for this awful narrator.

      I haven't even finished the book yet, because this guy just puts me to sleep and/or bugs me a ton.

      Meanwhile, all my friends who read this book the traditional way LOVED it, and I'm on the outside looking in, partially pretending to know why.

      0 of 0 people found this review helpful
    •  
      Mike Houston, TX, United States 05-14-12
      Mike Houston, TX, United States 05-14-12 Member Since 2012
      HELPFUL VOTES
      9
      ratings
      REVIEWS
      10
      10
      FOLLOWERS
      FOLLOWING
      4
      0
      Overall
      Performance
      Story
      "Good for new product development"
      Would you recommend this audiobook to a friend? If so, why?

      Yes, good for someone wanting to get out of the building something a little cheaper and to focus on untapped market segments.


      0 of 0 people found this review helpful
    •  
      David Favelle Cattai, Australia 04-23-12
      David Favelle Cattai, Australia 04-23-12 Member Since 2012
      HELPFUL VOTES
      0
      ratings
      REVIEWS
      5
      4
      FOLLOWERS
      FOLLOWING
      1
      0
      Overall
      Performance
      Story
      "Stimulates new ways of thinking about your busines"
      If you could sum up Blue Ocean Strategy in three words, what would they be?

      rethink competitive strategy


      Who was your favorite character and why?

      n/a


      Have you listened to any of Grover Gardner’s other performances before? How does this one compare?

      no


      Did you have an extreme reaction to this book? Did it make you laugh or cry?

      No


      Any additional comments?

      The tools and techniques discussed in the book are not accessible via audio. I would like an opportunity to purchase the eBook as a follow on. Please look at building this in to your business model. It can't be that hard to cross platform...

      0 of 0 people found this review helpful
    •  
      Raveen Bethlehem, PA, United States 04-09-12
      Raveen Bethlehem, PA, United States 04-09-12
      ratings
      REVIEWS
      6
      1
      Overall
      Performance
      Story
      "its ok and historical in nature"
      Would you recommend this book to a friend? Why or why not?

      yes, good for upcoming MBA's


      What three words best describe Grover Gardner’s voice?

      radio, flat


      Could you see Blue Ocean Strategy being made into a movie or a TV series? Who should the stars be?

      nope


      Any additional comments?

      the book assumes that all marketing managers are super stars, and there is no serendipity involved, some of the examples were very good and right to the point,

      0 of 0 people found this review helpful
    •  
      Omar 03-28-12
      Omar 03-28-12 Member Since 2015

      “Logic will get you from A to B. Imagination will take you everywhere.” - Albert Einstein

      HELPFUL VOTES
      104
      ratings
      REVIEWS
      93
      53
      FOLLOWERS
      FOLLOWING
      28
      0
      Overall
      Performance
      Story
      "Better to get the hardcopy"

      This is the kind of book where you would better pause and reflect, go back and reread something, look at a graph while you read and jump back and fourth. For me it is a great book when read but not so useful as a listen.

      0 of 0 people found this review helpful
    •  
      Christopher 01-03-12
      Christopher 01-03-12 Member Since 2015
      ratings
      REVIEWS
      113
      1
      Overall
      Performance
      Story
      "Enlightening, applicable, and non-traditional"

      This book challenges the established competition-based view of business strategy, suggesting that there is an alternative to the cutthroat competition in which businesses regularly engage today. Offering more than just a critique of traditional strategic analysis, the authors provide poignant examples of how their value-based "blue ocean strategy" can be utilized to great effect and build upon these examples to present their analysis framework. All in all, the authors provide well-founded criticisms of competition-based strategy, compelling arguments for how and why their value-based strategy is superior, and a framework that enables a reader to apply their philosophy.

      The only issue I have with this book is a result of the nature of the audiobook format, not the book's contents: When listening to the book, the loss of the visual component (charts and diagrams) definitely has a negative impact on the comprehensibility of the material. The book's message still comes through "loud-and-clear" without visual aids, but said aids would certainly strengthen and fortify the presentation.

      0 of 0 people found this review helpful
    •  
      Luis Mexico, Mexico 01-03-12
      Luis Mexico, Mexico 01-03-12 Member Since 2006
      ratings
      REVIEWS
      6
      1
      Overall
      Performance
      Story
      "Excelent book"
      Where does Blue Ocean Strategy rank among all the audiobooks you’ve listened to so far?

      One of the best


      Who was your favorite character and why?

      N/A
      The book has case studies and all of them are very enlightening


      Have you listened to any of Grover Gardner’s other performances before? How does this one compare?

      Don't remember


      If you were to make a film of this book, what would be the tag line be?

      Learn how to make your competition irrelevant


      0 of 0 people found this review helpful
    •  
      Sami Abu Dhabi, United Arab Emirates 12-26-11
      Sami Abu Dhabi, United Arab Emirates 12-26-11 Member Since 2010

      Addicted to audible. One the best things that happened to me

      HELPFUL VOTES
      22
      ratings
      REVIEWS
      33
      27
      FOLLOWERS
      FOLLOWING
      4
      0
      Overall
      Performance
      Story
      "Excellent for mid career managers"

      This is out of the box book for managers struggling with day to day work routine and forgetting to focus on the big picture. The idea of the book is very creative and explains the management main pillars of creating, drafting and executing a company's vision and strategy, yet the book was able to put forward all these ideas in a reasonably straight forward language.

      A must for businessmen and middle tier managers.

      0 of 0 people found this review helpful
    • Showing: 31-40 of 61 results PREVIOUS13457NEXT

      There are no listener reviews for this title yet.

    Report Inappropriate Content

    If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

    Cancel

    Thank You

    Your report has been received. It will be reviewed by Audible and we will take appropriate action.