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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant | [W. Chan Kim, Renee Mauborgne]

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
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Publisher's Summary

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy

    ©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press; (P)2006 Gildan Media Corp

  • What the Critics Say

    "Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)

    What Members Say

    Average Customer Rating

    3.8 (839 )
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     (263)
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    3.9 (348 )
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    Story
    3.8 (349 )
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    Performance
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    •  
      Al San Francisco, CA 06-11-11
      Al San Francisco, CA 06-11-11 Member Since 2009
      HELPFUL VOTES
      52
      ratings
      REVIEWS
      77
      51
      FOLLOWERS
      FOLLOWING
      5
      1
      Overall
      "The Best Strategy Book Ever"

      This is the best book on strategy, clearly explaining the process that an organization needs to follow while debunking the myths of previous strategies that were showed in previous bestsellers but have stopped working since then. Must read book.

      0 of 0 people found this review helpful
    •  
      Yan Northfield, IL, United States 04-17-11
      Yan Northfield, IL, United States 04-17-11
      ratings
      REVIEWS
      1
      1
      Overall
      "Not bad listening material"

      It is worth listening to, and makes sense, as long as that sense is applied...

      0 of 0 people found this review helpful
    •  
      Amgad Riyadh, Saudi Arabia 03-29-11
      Amgad Riyadh, Saudi Arabia 03-29-11
      HELPFUL VOTES
      0
      ratings
      REVIEWS
      8
      6
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      1
      1
      Overall
      "A Great Book read by a Great Narrator"

      I would deeply like to thank the writers of this book, great concepts, practicle frameworks, reletive examples from real life business and situations, along with carefully studied research analysis.
      I completly recommend anyone who wants to understand how to become unique in his/her business and ideas to listen or read this book. In addition, the Narrator as usual, made this book an enjoying and interesting session.

      0 of 0 people found this review helpful
    •  
      Alexander New Brunswick, New Jersey, United States 09-07-10
      Alexander New Brunswick, New Jersey, United States 09-07-10
      ratings
      REVIEWS
      4
      3
      Overall
      "Great book!"

      Real eye opener! I can't wait to find a blue ocean and stop focusing on the bloody red ocean!

      0 of 0 people found this review helpful
    •  
      Germano Manaus - AM - BrazilBrazil 03-29-10
      Germano Manaus - AM - BrazilBrazil 03-29-10
      ratings
      REVIEWS
      18
      2
      Overall
      Performance
      Story
      "very good"

      Great book. Provides wide range of examples providing adequate level of details. Provided procedures are also very good to demonstrate theories proposed.

      0 of 0 people found this review helpful
    •  
      Clayton BarcelonaSpain 03-07-10
      Clayton BarcelonaSpain 03-07-10
      ratings
      REVIEWS
      11
      1
      Overall
      "Good for multinationals"

      This book is good only for the big positions in multinationals,no value for my consulting firm. Too many examples in manufacturing firms.

      0 of 0 people found this review helpful
    •  
      Anshul MumbaiIndia 10-22-08
      Anshul MumbaiIndia 10-22-08
      HELPFUL VOTES
      4
      ratings
      REVIEWS
      4
      4
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      FOLLOWING
      0
      0
      Overall
      "a quick insight, inspriation on strategies"

      It’s a good book for a company that needs a new outlook, excellent read for CEO's and senior level employees, it really talks about thinking out of the box and focusing and enhancing on the Value curve, VS unnecessary wasteful expansion, and reinvestment expenditure, which has now become the dilemma of major companies worldwide!

      0 of 0 people found this review helpful
    •  
      Keith Toronto, Ontario, Canada 06-16-08
      Keith Toronto, Ontario, Canada 06-16-08
      HELPFUL VOTES
      1
      ratings
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      5
      3
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      0
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      Overall
      "A rare treat"

      This book, either in print or audio, is a must. Unlike the majority of business books, it presents new information and backs it up with evidence.

      0 of 0 people found this review helpful
    •  
      Tadhg San Francisco, CA, USA 05-21-08
      Tadhg San Francisco, CA, USA 05-21-08
      HELPFUL VOTES
      15
      ratings
      REVIEWS
      8
      3
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      0
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      Overall
      "Food for thought"

      If your job is strategy then there is plenty food for thought here. Don't look for any earth shattering revelations or silver bullet solutions. There are, however, plenty of ideas to get you thinking.

      0 of 0 people found this review helpful
    •  
      Cor Irvine, CA, United States 04-23-08
      Cor Irvine, CA, United States 04-23-08 Member Since 2004
      HELPFUL VOTES
      148
      ratings
      REVIEWS
      180
      47
      FOLLOWERS
      FOLLOWING
      2
      0
      Overall
      "Very useful"

      Good book, very relevant and useful. It helps you find Blue Oceans and think "outside the box". The book does not stop at just describing Blue Oceans, but it gives you real ways of finding them and making it pay off for your own business.

      0 of 0 people found this review helpful
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