In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:
©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press; (P)2006 Gildan Media Corp
"Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)
It's just OK. Not much left. Simply emphasized that we need to find a niche market and protect it. That's all. The only thing new is to use the new term "blue ocean" instead of "niche market"
It's not a fiction book. Why did you ask this question? Nobody will make this into a movie.
I liked this book overall but it didn't keep me on the edge of my seat. The narration was bland and monotonous. I liked the case studies but the conclusions seemed mechanical. Since the concept was strong I still ejoyed the book but it felt long to me.
Very insightful.A new way of looking at innovation. I recommend this book to any company executive in search of growth strategies in a competitive market space.
Heard about this book for many years. Finally I read it, and found it far better and much more attuned to what I worked with than expected. Far more practical and usable than expected, while still delivering a sharply intellectual description.
This book should be read by everyone serious about their business.. I cannot believe I lived this many years without having read it. Do your family a favor and absorb this knowledge.
The material covered in this book is important and helpful in growth strategy. However, most of the overall concept is covered in the first section of the book. After that the book becomes so monotonous. The detail is very specific. For the business analyst or post grad student this would be great reference material. Reading the book cover to cover is painful. The narrator does a good job, considering the material.
Loved it, you have to be very open to change these days, or you end up being left behind. Blue Ocean provides a valuable framework in which to do this. Narrator was clear and concise.
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