In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:
©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press; (P)2006 Gildan Media Corp
"Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)
This is the best book on strategy, clearly explaining the process that an organization needs to follow while debunking the myths of previous strategies that were showed in previous bestsellers but have stopped working since then. Must read book.
I would deeply like to thank the writers of this book, great concepts, practicle frameworks, reletive examples from real life business and situations, along with carefully studied research analysis.
I completly recommend anyone who wants to understand how to become unique in his/her business and ideas to listen or read this book. In addition, the Narrator as usual, made this book an enjoying and interesting session.
Great book. Provides wide range of examples providing adequate level of details. Provided procedures are also very good to demonstrate theories proposed.
It’s a good book for a company that needs a new outlook, excellent read for CEO's and senior level employees, it really talks about thinking out of the box and focusing and enhancing on the Value curve, VS unnecessary wasteful expansion, and reinvestment expenditure, which has now become the dilemma of major companies worldwide!
This book, either in print or audio, is a must. Unlike the majority of business books, it presents new information and backs it up with evidence.
If your job is strategy then there is plenty food for thought here. Don't look for any earth shattering revelations or silver bullet solutions. There are, however, plenty of ideas to get you thinking.
Good book, very relevant and useful. It helps you find Blue Oceans and think "outside the box". The book does not stop at just describing Blue Oceans, but it gives you real ways of finding them and making it pay off for your own business.
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