In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:
©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press; (P)2006 Gildan Media Corp
"Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)
The book is difficult to enter in, as for me the first chapters are too long. It insists for too much time on some example which are easy to understand and do not require such an extense explanation. Everything changes in the last 3 chapters which get to the point quickly and detail critical aspects of implementing new strategy in existing industry and ends with an interesting analysis of blue ocean strategy value and an historical analisis acros some sectors which makes you capture the big picture.
This book is a the first book that introduced the new market strategy. The book is old but it is worth reading (listening) I really appreciate the first part from the book. I don't like the second half. I was struggling listening to it. Still the book is worth listening to. I really don't like the narrator voice.
Allow me to summarize the book for you: Every good business idea that has happened in the last 150 years is a "blue ocean" idea.
There. You've read it. Now move on.
It's just OK. Not much left. Simply emphasized that we need to find a niche market and protect it. That's all. The only thing new is to use the new term "blue ocean" instead of "niche market"
It's not a fiction book. Why did you ask this question? Nobody will make this into a movie.
I liked this book overall but it didn't keep me on the edge of my seat. The narration was bland and monotonous. I liked the case studies but the conclusions seemed mechanical. Since the concept was strong I still ejoyed the book but it felt long to me.
Very insightful.A new way of looking at innovation. I recommend this book to any company executive in search of growth strategies in a competitive market space.
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