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Blue Ocean Strategy Audiobook
Blue Ocean Strategy
Written by: 
W. Chan Kim, Renee Mauborgne
Narrated by: 
Grover Gardner
 >   > 
Blue Ocean Strategy Audiobook

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Regular Price:$20.99
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Publisher's Summary

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy

    ©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press; (P)2006 Gildan Media Corp

  • What the Critics Say

    "Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)

    What Members Say

    Average Customer Rating

    3.9 (1349 )
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    4.0 (771 )
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    Story
    3.9 (770 )
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    Performance
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    •  
      Graham 05-18-15
      Graham 05-18-15 Member Since 2015
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      2
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      "Not the new 2015 version - be aware! "

      This is not the latest 2015 version - just FYI anyone reading this. This version is very dated and has lots of irrelevant intel

      0 of 0 people found this review helpful
    •  
      Ross Quintana Spokane, WA USA 04-16-15
      Ross Quintana Spokane, WA USA 04-16-15 Listener Since 2010
      HELPFUL VOTES
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      "Great conceptual book but wordy in the execution."

      I liked this book overall but it didn't keep me on the edge of my seat. The narration was bland and monotonous. I liked the case studies but the conclusions seemed mechanical. Since the concept was strong I still ejoyed the book but it felt long to me.

      0 of 0 people found this review helpful
    •  
      Juan R. Gomez Puerto Rico, USA 04-15-15
      Juan R. Gomez Puerto Rico, USA 04-15-15 Member Since 2016
      HELPFUL VOTES
      14
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      10
      4
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      Story
      "Very insightful.A new way of looking at innovation"

      Very insightful.A new way of looking at innovation. I recommend this book to any company executive in search of growth strategies in a competitive market space.

      0 of 0 people found this review helpful
    •  
      per Magnus skoogh 04-12-15 Member Since 2015
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      Story
      "Great"

      Heard about this book for many years. Finally I read it, and found it far better and much more attuned to what I worked with than expected. Far more practical and usable than expected, while still delivering a sharply intellectual description.

      0 of 0 people found this review helpful
    •  
      Charles Johnson 03-31-15 Member Since 2015
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      REVIEWS
      3
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      "Amazing!"

      This book should be read by everyone serious about their business.. I cannot believe I lived this many years without having read it. Do your family a favor and absorb this knowledge.

      0 of 0 people found this review helpful
    •  
      Bart Moffett 03-24-15 Member Since 2015
      ratings
      REVIEWS
      63
      3
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      Performance
      Story
      "Important but Dull"

      The material covered in this book is important and helpful in growth strategy. However, most of the overall concept is covered in the first section of the book. After that the book becomes so monotonous. The detail is very specific. For the business analyst or post grad student this would be great reference material. Reading the book cover to cover is painful. The narrator does a good job, considering the material.

      0 of 0 people found this review helpful
    •  
      Don Bullard 03-10-15
      Don Bullard 03-10-15 Member Since 2016
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      REVIEWS
      3
      2
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      Performance
      Story
      "Food for thought looking forward"

      Loved it, you have to be very open to change these days, or you end up being left behind. Blue Ocean provides a valuable framework in which to do this. Narrator was clear and concise.

      0 of 0 people found this review helpful
    •  
      Raul 02-07-15
      Raul 02-07-15
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      REVIEWS
      6
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      Story
      "Half useful"

      Really good at giving examples, but when it gets towards the second half of the book, it tends to be geared towards a big company trying to enter a blue ocean.

      0 of 0 people found this review helpful
    •  
      Jonathan 01-16-15
      Jonathan 01-16-15 Member Since 2014
      HELPFUL VOTES
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      "Largely overwhelmingly obvious stuff"

      Largely overwhelmingly obvious stuff with a few great insights. Pretty good read for a business book. Excellent narration.

      0 of 0 people found this review helpful
    •  
      Fred G. Birmingham, AL USA 01-13-15
      Fred G. Birmingham, AL USA 01-13-15 Member Since 2016

      Psych

      ratings
      REVIEWS
      2
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      Performance
      "Not well recorded."

      The audiobook repeats itself. It ends on chapter 6 or 7 on the audio and the appendix start. After that it repeats the same chapters.

      0 of 0 people found this review helpful

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