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Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- Narrated by: Grover Gardner
- Length: 6 hrs and 27 mins
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Publisher's summary
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:
Critic reviews
"Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)
Featured Article: The Best Marketing Audiobooks for Conquering the Industry
Though it may seem effortless, behind every advertisement and promotion is an entire team of professionals making a series of choices in order to convey a given message or sell a particular product. Honing your marketing skills and learning insider secrets is a surefire way to reach people and make your voice heard at work and beyond. We’ve curated a list of the top marketing audiobooks to help you master the ins-and-outs of the industry.
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Story4 out of 5 stars 66
In The Attacker's Advantage, Charan reveals the upside of uncertainty for those leaders who are nimbly positioned to anticipate the catalysts of disruption and embrace change. He updates and adapts the principles of his previous best sellers to address the current turbulent business environment, cutting through the veil of complexity to concentrate on the new customer needs and expectations and providing the tools for corporate leaders to take their companies to a higher level.
-
4 out of 5 stars
-
Fantastic book - volume lower than usual
- By James Gajewski on 06-14-15
By: Ram Charan
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The Supply Chain Revolution
- Innovative Sourcing and Logistics for a Fiercely Competitive World
- By: Suman Sarkar
- Narrated by: Christopher Lane
- Length: 5 hrs and 32 mins
- Unabridged
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Overall4 out of 5 stars 248
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Performance4.5 out of 5 stars 210
-
Story4 out of 5 stars 207
When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook - and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history.
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4 out of 5 stars
-
informative but dry
- By Justin on 01-01-18
By: Suman Sarkar
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Out-Innovate
- How Global Entrepreneurs - from Delhi to Detroit - Are Rewriting the Rules of Silicon Valley
- By: Alexandre Lazarow
- Narrated by: Dennis Boutsikaris, Alexandre Lazarow
- Length: 7 hrs and 42 mins
- Unabridged
-
Overall4.5 out of 5 stars 45
-
Performance5 out of 5 stars 33
-
Story4.5 out of 5 stars 34
As venture capitalist Alexandre Lazarow shows in this insightful and instructive book, this Silicon Valley "gospel" is due for a refresh - and it comes from what he calls the "frontier", the growing constellation of startup ecosystems, outside of the Valley and other major economic centers, that now stretches across the globe. The frontier is a truly different world where startups often must cope with political or economic instability and lack of infrastructure, and where there might be little or no access to angel investors, venture capitalists, or experienced employee pools.
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5 out of 5 stars
-
Great material for SF and Frontier entrepreneurs!
- By Brett Fulmer on 04-15-20
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The Wide Lens
- A New Strategy for Innovation
- By: Ron Adner
- Narrated by: Walter Dixon
- Length: 6 hrs and 19 mins
- Unabridged
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Overall4.5 out of 5 stars 95
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Performance4.5 out of 5 stars 87
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Story4.5 out of 5 stars 86
How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail? The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners - some visible, some hidden - deliver on their promises, too.
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5 out of 5 stars
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Great book
- By Anonymous User on 12-25-21
By: Ron Adner
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Playing to Win
- How Strategy Really Works
- By: Roger L. Martin, A.G. Lafley
- Narrated by: LJ Ganser
- Length: 7 hrs and 9 mins
- Unabridged
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Overall4.5 out of 5 stars 1,352
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Performance4.5 out of 5 stars 1,073
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Story4.5 out of 5 stars 1,068
Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
-
3 out of 5 stars
-
The P&G Story
- By lniles on 04-14-15
By: Roger L. Martin, and others
-
The Strategist
- Be the Leader Your Business Needs
- By: Cynthia Montgomery
- Narrated by: Karen White
- Length: 6 hrs and 29 mins
- Unabridged
-
Overall4 out of 5 stars 118
-
Performance4 out of 5 stars 98
-
Story4 out of 5 stars 97
Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
-
2 out of 5 stars
-
Slow going with an odd narrative tone
- By Benson Bumpkin on 08-06-12
-
Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- By: Stephen Wunker, David Farber, Jessica Wattman
- Narrated by: Tim Andres Pabon
- Length: 4 hrs and 52 mins
- Unabridged
-
Overall4 out of 5 stars 111
-
Performance4 out of 5 stars 89
-
Story4 out of 5 stars 90
Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
-
2 out of 5 stars
-
YouTube talks are better.
- By BizTech Readings on 12-27-16
By: Stephen Wunker, and others
-
Think Like Amazon
- 50 1/2 Ideas to Become a Digital Leader
- By: John Rossman
- Narrated by: Jeff Cummings, John Rossman
- Length: 9 hrs and 10 mins
- Unabridged
-
Overall4.5 out of 5 stars 221
-
Performance4.5 out of 5 stars 187
-
Story4.5 out of 5 stars 187
“What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50½ answers drawn from his experience as an Amazon executive - and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business.
-
5 out of 5 stars
-
A must read if you really want to innovate like Amazon
- By Npino on 05-19-19
By: John Rossman
-
The Business of Platforms
- Strategy in the Age of Digital Competition, Innovation, and Power
- By: Michael A. Cusumano, Annabelle Gawer, David B. Yoffie
- Narrated by: Sean Patrick Hopkins
- Length: 8 hrs and 7 mins
- Unabridged
-
Overall4.5 out of 5 stars 188
-
Performance4.5 out of 5 stars 148
-
Story4.5 out of 5 stars 148
A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.
-
5 out of 5 stars
-
Outside the voice it’s great!
- By Scott Janney on 01-01-21
By: Michael A. Cusumano, and others
-
The Amazon Way on IoT
- 10 Principles for Every Leader from the World's Leading Internet of Things Strategies
- By: John Rossman
- Narrated by: Christopher Lane
- Length: 5 hrs and 13 mins
- Unabridged
-
Overall4 out of 5 stars 192
-
Performance4.5 out of 5 stars 166
-
Story4 out of 5 stars 161
The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies.
-
3 out of 5 stars
-
Very insightful, but quite boring
- By Riaan on 02-21-17
By: John Rossman
-
Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- By: Carter Reum, Courtney Reum
- Narrated by: Carter Reum
- Length: 6 hrs and 55 mins
- Unabridged
-
Overall4.5 out of 5 stars 90
-
Performance4.5 out of 5 stars 80
-
Story4.5 out of 5 stars 78
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
-
5 out of 5 stars
-
A must read for start ups
- By Dave on 02-09-18
By: Carter Reum, and others
-
What to Do When Machines Do Everything
- How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data
- By: Malcolm Frank, Paul Roehrig, Ben Pring
- Narrated by: Eric Jason Martin
- Length: 7 hrs and 28 mins
- Unabridged
-
Overall4.5 out of 5 stars 267
-
Performance4.5 out of 5 stars 236
-
Story4.5 out of 5 stars 235
What to Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on artificial intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans, it raises profound questions on the future of work and how companies compete.
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2 out of 5 stars
-
Assumes that machine learning will grow very slow
- By Nathan Burnham on 05-06-17
By: Malcolm Frank, and others
-
The Self-Made Billionaire Effect
- How Extreme Producers Create Massive Value
- By: John Sviokla, Mitch Cohen
- Narrated by: Erik Synnestvedt
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall4.5 out of 5 stars 319
-
Performance4.5 out of 5 stars 259
-
Story4.5 out of 5 stars 258
Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.
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1 out of 5 stars
-
Waste of time!
- By Anonymous User on 05-30-20
By: John Sviokla, and others
-
Competition Demystified
- A Radically Simplified Approach to Business Strategy
- By: Judd Kahn, Bruce C. Greenwald
- Narrated by: Timothy Andrés Pabon
- Length: 14 hrs and 22 mins
- Unabridged
-
Overall4.5 out of 5 stars 49
-
Performance4.5 out of 5 stars 40
-
Story4.5 out of 5 stars 39
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his co-author, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
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3 out of 5 stars
-
Prof, we need the figures/graphs that’s in the the book
- By sid on 12-25-20
By: Judd Kahn, and others
-
Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- By: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrated by: LJ Ganser
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall4 out of 5 stars 116
-
Performance4.5 out of 5 stars 101
-
Story4 out of 5 stars 101
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
-
2 out of 5 stars
-
No accompanying PDF?
- By Amazon Customer on 06-21-19
By: Tom Chavez, and others
-
Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- By: David Butler, Linda Tischler
- Narrated by: Peter Berkrot
- Length: 6 hrs and 18 mins
- Unabridged
-
Overall4.5 out of 5 stars 44
-
Performance4.5 out of 5 stars 40
-
Story4.5 out of 5 stars 40
In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
-
4 out of 5 stars
-
Great content, difficult narration
- By nicholas hork on 05-06-15
By: David Butler, and others
-
Strategy Beyond the Hockey Stick
- People, Probabilities, and Big Moves to Beat the Odds
- By: Chris Bradley, Martin Hirt, Sven Smit
- Narrated by: David Marantz
- Length: 6 hrs and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 169
-
Performance4.5 out of 5 stars 142
-
Story4.5 out of 5 stars 140
To make these big moves happen for your company, you’re going to have to break through inertia, gamesmanship, and risk aversion. You’re going to have to mitigate human biases and manage group dynamics. Eight practical shifts can help you do this, and unlock bigger, bolder, better strategies. This is not another by-the-book approach to strategy. It’s not another trudge through frameworks or small-scale case studies promising a secret formula for success. It’s an irreverent, fact-driven, and humorous take on the real world of strategic decision making.
-
5 out of 5 stars
-
Ok beginning, superb finish
- By Rancher on 01-01-21
By: Chris Bradley, and others
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good content, poor narration.
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- Narrated by: Blake Masters
- Length: 4 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 23,964
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Performance4.5 out of 5 stars 19,928
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Story4.5 out of 5 stars 19,833
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
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4 out of 5 stars
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Seems Insightful Until You Think A Little Deeper
- By Mark Brandon on 10-31-14
By: Peter Thiel, and others
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The E-Myth Revisited
- Why Most Small Businesses Don't Work and What to Do About It
- By: Michael E. Gerber
- Narrated by: Michael E. Gerber
- Length: 8 hrs and 5 mins
- Unabridged
-
Overall4.5 out of 5 stars 14,410
-
Performance4.5 out of 5 stars 11,352
-
Story4.5 out of 5 stars 11,288
In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.
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5 out of 5 stars
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Saved my Life
- By Christine on 09-17-08
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Influence the Psychology of Persuasion
- Discover How to Use Psychology to Positively Influence Human Behavior
- By: Peter H. King
- Narrated by: Robin Nixon
- Length: 3 hrs and 10 mins
- Unabridged
-
Overall2.5 out of 5 stars 28
-
Performance2.5 out of 5 stars 25
-
Story2.5 out of 5 stars 24
So often, books about learning to be more persuasive assume that everyone wants to dominate and control their worlds. They assume, so much of the time, that people are cynical, cruel, and just looking for power so that they can start stepping on people. That is not the case with this audiobook! Quite the contrary, this book will give you a road map to ensure that you are not only capable of defending yourself against bullies, con men, and cruelty but that you are capable of making other people's lives better, too.
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2 out of 5 stars
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Probably good info
- By Amazon Customer on 07-17-23
By: Peter H. King
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The Magic of Thinking Big
- By: David J. Schwartz Ph.D.
- Narrated by: David J. Schwartz Ph.D.
- Length: 4 hrs and 8 mins
- Abridged
-
Overall4.5 out of 5 stars 5,245
-
Performance4.5 out of 5 stars 3,770
-
Story4.5 out of 5 stars 3,759
Millions of people throughout the world have improved their lives using The Magic of Thinking Big. Dr. David J. Schwartz, long regarded as one of the foremost experts on motivation, will help you sell better, manage better, earn more money, and - most important of all - find greater happiness and peace of mind.
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5 out of 5 stars
-
Life-changing literature.
- By Amy on 04-03-04
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Expert Secrets
- The Underground Playbook for Converting Your Online Visitors into Lifelong Customers
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 26 mins
- Unabridged
-
Overall5 out of 5 stars 890
-
Performance5 out of 5 stars 754
-
Story5 out of 5 stars 749
Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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3 out of 5 stars
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Good, but it’s totally different than the physical book.
- By Don Rhoads on 10-05-21
By: Russell Brunson
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The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- By: Eric Ries
- Narrated by: Eric Ries
- Length: 8 hrs and 38 mins
- Unabridged
-
Overall4.5 out of 5 stars 13,849
-
Performance4.5 out of 5 stars 11,483
-
Story4.5 out of 5 stars 11,396
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
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3 out of 5 stars
-
Informative, mature but not original or essential
- By Jason Comely on 02-19-13
By: Eric Ries
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Epic Content Marketing, Second Edition
- Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3
- By: Joe Pulizzi, Brian W. Piper
- Narrated by: Joe Pulizzi, Brian Piper
- Length: 9 hrs and 45 mins
- Unabridged
-
Overall4 out of 5 stars 10
-
Performance4.5 out of 5 stars 8
-
Story4 out of 5 stars 8
When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans.
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1 out of 5 stars
-
I'll save you 10 hours here for free.
- By Chase Allison on 02-15-24
By: Joe Pulizzi, and others
What listeners say about Blue Ocean Strategy
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Alejandro Álvarez
- 08-07-19
Amazing book
A must for every entrepreneur. Clear, concise and with lots of examples. I absolutely loved it.
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Overall5 out of 5 stars
- Cedric Nzomo
- 11-26-22
highly insightful
this is a good book for someone trying to define frameworks for strategy development
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 05-08-23
Adding value
Great book. Helps filter good ideas from bad ones especially in an over saturated market environment
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Overall4 out of 5 stars
-
Performance4 out of 5 stars
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Story4 out of 5 stars
- Tyerick
- 11-05-23
Good insights
Nothing really new in this book. Good insights, but repeating a lot of what readers would know from other business books.
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Overall5 out of 5 stars
- morton
- 11-28-07
A Great Listen!
Why not make the competition irrelevant! What a great approach that any company can use. No wonder this is an International bestseller! I found the reader to be excellent.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Tomer Regev
- 03-29-16
A whale of a business strategy book.
Timeless and relevant, this book will forever remain etched in the big library of value innovation books.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- MAO
- 05-19-15
Great strategy description
This books reveals some good tactics to be applied that distinguish blue strategy innovators from that of imitators or followers.
Thank u
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Pro Performance Coach
- 10-28-17
This is a classic must read
This is a classic must read on the nature of strategy formation, execution, and what creating new markets really looks like. Enjoy!
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Nupur
- 04-17-19
Well differentiated story
Good positioning and quite literal in it's explanations. Blue ocean strategy well explained in simplistic terms.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Dlalcls18
- 08-13-18
Good examples
Some say on the review that the book is repetitive and at times it may feel that way but it by no means feel overly excessive. They are all worth it when you think about all the red and blue ocean business examples you are learning about.
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