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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Unabridged
By
W. Chan Kim and Renee Mauborgne
Narrated by
Grover Gardner
Regular Price:
$20.99
Special Offer Price: $7.49
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Program Type
Audiobook
Publisher
Length
6 hrs and 32 mins
Audible Release Date
07-28-06
Audio Formats About Formats
2 3 4 Audible Enhanced Audio
Customer Rating

3.7 based on 231 ratings
 

Publisher's Summary

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy

    ©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press; (P)2006 Gildan Media Corp

    • What the Critics Say

    "Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)

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    Customer Reviews

    Showing: 1-5 of 21
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    1 of 3 people found this review helpful:
    Rating 1.0Rating 1.0Rating 1.0Rating 1.0Rating 1.0 "Terrible shopping experience."
    By: Alexander (Russian Federation)
    August 14, 2009
    I opted for the audio version wishing to save time. I ended up wasting two hours hassling with the awkward and complicated downloading process which involved installing a whole bunch of stray applications that you might not need in the future just to have one audiobook.
    Convenient enough the help section of the website was not working at the moment.
    This is ridiculous how a pure online shop like this can spoil the concept making ordinary book shopping a more straightforward and time-saving process.
    1 of 1 people found this review helpful:
    Rating 1.0Rating 1.0Rating 1.0Rating 1.0Rating 1.0 "Reads like a stale dissertation"
    By: Corey (USA)
    June 10, 2009
    I could not get into this book. For such an innovative concept - they chose the most non-innovative approach to deliver their findings. The dryness had me wanting to scrape my skin off. Didn't get past chapter 2.
    Rating 3.0Rating 3.0Rating 3.0Rating 3.0Rating 3.0 "Text to Speech??"
    By: Joseph (Richmond Heights, MO, USA)
    January 28, 2009
    The "narrator's voice" appears to be computer generated text to voice. Many words are laughingly mispronounced. The voice does not sound like other samples of the narrator's true voice. The content is worthwhile.
    Rating 4.0Rating 4.0Rating 4.0Rating 4.0Rating 4.0 " a quick insight, inspriation on strategies"
    By: Anshul (Mumbai, India)
    October 22, 2008
    It’s a good book for a company that needs a new outlook, excellent read for CEO's and senior level employees, it really talks about thinking out of the box and focusing and enhancing on the Value curve, VS unnecessary wasteful expansion, and reinvestment expenditure, which has now become the dilemma of major companies worldwide!
    1 of 1 people found this review helpful:
    Rating 5.0Rating 5.0Rating 5.0Rating 5.0Rating 5.0 "Better Understanding"
    By: Mira (Menomonee Falls, WI, USA)
    September 09, 2008
    This book gave me a better understanding of what it means to be different. Not necessarily stepping out of the box but redesigning and hence rebuilding an organization's direction. I don't want to use the term strategy because it implies confrontation with your competitors. By understanding and embracing Blue Ocean Strategy, you will see that confrontation/competition is no longer a concern.
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