Television Advertising

A freewheeling and riveting memoir from media honcho Tom Freston that takes us behind the scenes of his global adventures—from hitchhiking around the world, to running a clothing export company out of India and Afghanistan, to cofounding MTV, to becoming CEO of MTV Networks, then CEO of Viacom...

Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.

This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.

“Vitally important, devastatingly thorough, and shockingly revealing…. After reading Primetime Propaganda, you’ll never watch TV the same way again.” — Mark Levin Movie critic Michael Medved calls Ben Shapiro, “One of our most refreshing and insightful voices on the popular culture...

America is suffering from an information glut. Most Americans are no longer clear about what news is worth remembering or how any of it connects to anything else. Thus, Americans are rapidly becoming the least knowledgeable people in the industrial world. Author and academic Neil Postman and television journalist Steve Powers tell you how to become a discerning viewer.

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.

Scientific Advertising was written by Claude C. Hopkins in 1923 and is cited by many of advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.

Americans are watching more video content than ever, nearly six hours a day on average. A closer look at how audiences are consuming content reveals that video is a broad category including streaming, digital, and linear TV and that these alternatives are much more integrated than many acknowledge.

"A sultry, sexy, delicious read from start to finish" --Simply for Lovers Books A dash of sexy and a full serving of hot add up to major YUM Curvy, spicy, and independent, television catering chef Sophia Diaz's sizzling creations on and off screen all scream "Eat Me," but her sensual adventures behind the scenes are a whole other story. That is until a mouthwatering man lands at her front door, and taste-testing him is an idea too delicious to pass up. Ultra-conservative and buttoned up to his gorgeous white collar, Nathan Adamsson III moves in to the same building as Sophia, and one look ...

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics, all grappling with today's unique challenges and opportunities.

Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook and applying the principles contained within, you'll be more able to avoid paying for ineffective advertising.

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

Saturday morning TV shows… cereals, soft drinks and snack foods…cool cars and rock ‘n’ roll… Boomers will savor the memories with the new book, "Boomer Brands: Iconic Brands that Shaped Our Childhood." Those Saturday morning TV shows entertained Boomer kids, but they were also vehicles for brand advertising. Chances are that’s how Boomers first got to know cereal, soft drink, and snack food brands. The “Boomer Brands” they knew and loved then, they remember to this day. This unique book is a stroll down memory lane, reminiscing about the beloved brands Boomers first met in ...

This audiobook will give you methods and techniques for creating hits and views online, and it will also show you multiple ways to get your content to be seen on television!