Mostrando resultados por autor "Barry Silverstein" en Todas las categorías

World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war.

Saturday morning TV shows… cereals, soft drinks and snack foods…cool cars and rock ‘n’ roll… Boomers will savor the memories with the new book, "Boomer Brands: Iconic Brands that Shaped Our Childhood." Those Saturday morning TV shows entertained Boomer kids, but they were also vehicles for brand advertising. Chances are that’s how Boomers first got to know cereal, soft drink, and snack food brands. The “Boomer Brands” they knew and loved then, they remember to this day. This unique book is a stroll down memory lane, reminiscing about the beloved brands Boomers first met in ...

A relatively new small business phenomenon is taking place in America: More couples, especially those in the boomer generation, are starting businesses together. Sometimes they do it because they’ve lost or left their jobs. Sometimes they want to pursue encore careers. But one thing is clear: For a couple, starting a business together presents the special challenge of combining their personal and business lives. Let’s Make Money, Honey: The Couple’s Guide to Starting a Service Business is about a baby boomer couple who start a small service business as a second career. As much as it ...