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The Advertising Effect
- Narrado por: Nigel Carrington
- Duración: 9 h y 47 m
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The Advertising Effect
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Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising. Expose the techniques that advertisers use to get consumers to buy. Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield.
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Historia4.5 out of 5 stars 7,524
Fingerprints of the Gods is the revolutionary rewrite of history that has persuaded millions of listeners throughout the world to change their preconceptions about the history behind modern society. An intellectual detective story, this unique history audiobook directs probing questions at orthodox history, presenting disturbing new evidence that historians have tried - but failed - to explain.
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4 out of 5 stars
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Classic in Historical Mysteries
- De Kelly en 09-05-19
De: Graham Hancock
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The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- De: Ryan Holiday, Stephen Hanselman
- Narrado por: Brian Holsopple
- Duración: 10 h y 6 m
- Versión completa
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General5 out of 5 stars 3,102
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Narración:4.5 out of 5 stars 2,599
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Historia5 out of 5 stars 2,564
Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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2 out of 5 stars
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Not well made as audio
- De Andreas en 12-27-16
De: Ryan Holiday, y otros
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The Complete Book of Five Rings
- De: Miyamoto Musashi, Kenji Tokitsu - editor/translator
- Narrado por: Brian Nishii
- Duración: 5 h y 3 m
- Versión completa
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General4.5 out of 5 stars 4,007
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Narración:4.5 out of 5 stars 3,370
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Historia4.5 out of 5 stars 3,344
The Complete Book of Five Rings is an authoritative version of Musashi's classic The Book of Five Rings, translated and annotated by a modern martial arts master, Kenji Tokitsu. Tokitsu has spent most of his life researching the legendary samurai swordsman and his works, and in this book he illuminates this seminal text, along with several other works by Musashi.
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5 out of 5 stars
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Best translation I have encountered.
- De DW en 05-27-16
De: Miyamoto Musashi, y otros
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The Debutante
- De: Jon Ronson
- Narrado por: Jon Ronson
- Duración: 3 h y 11 m
- Grabación Original
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General4.5 out of 5 stars 1,317
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Narración:4.5 out of 5 stars 1,092
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Historia4.5 out of 5 stars 1,089
Thirty years ago, award-winning journalist Jon Ronson stumbled on the mystery of Carol Howe—a charismatic, wealthy former debutante turned white supremacist spokeswoman turned undercover informant. In 1995, Carol was spying on Oklahoma’s neo-Nazis for the government just when Timothy McVeigh blew up a federal building in Oklahoma City, killing 168 people.
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4 out of 5 stars
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Interesting but not compelling
- De Gail Jester en 04-15-23
De: Jon Ronson
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The Mastery of Self
- A Toltec Guide to Personal Freedom
- De: Don Miguel Ruiz Jr.
- Narrado por: Charlie Varon
- Duración: 3 h y 30 m
- Versión completa
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General5 out of 5 stars 4,317
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Narración:5 out of 5 stars 3,569
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Historia5 out of 5 stars 3,549
The ancient Toltecs believed that life, as we perceive it, is a dream. We each live in our own personal dream, and these come together to form the dream of the planet, or the world in which we live. Problems arise when our perception of the dream becomes clouded with negativity, drama, and judgment (of ourselves and others), because it's in these moments of suffering that we have forgotten that we are the architects of our own reality and we have the power to change our dream if we choose.
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5 out of 5 stars
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listen.. .then listen again
- De Casiano en 12-22-16
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The Philosopher's Toolkit: How to Be the Most Rational Person in Any Room
- De: Patrick Grim, The Great Courses
- Narrado por: Patrick Grim
- Duración: 12 h y 2 m
- Grabación Original
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General4.5 out of 5 stars 1,175
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Narración:4.5 out of 5 stars 1,000
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Historia4.5 out of 5 stars 989
Taught by award-winning Professor Patrick Grim of the State University of New York at Stony Brook, The Philosopher’s Toolkit: How to Be the Most Rational Person in Any Room arms you against the perils of bad thinking and supplies you with an arsenal of strategies to help you be more creative, logical, inventive, realistic, and rational in all aspects of your daily life.
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1 out of 5 stars
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This should NOT be an audio book
- De Brooks Emerson en 03-21-20
De: Patrick Grim, y otros
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The Autobiography of Malcolm X
- As Told to Alex Haley
- De: Malcolm X, Alex Haley
- Narrado por: Laurence Fishburne
- Duración: 16 h y 52 m
- Versión completa
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General5 out of 5 stars 12,059
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Narración:5 out of 5 stars 10,721
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Historia5 out of 5 stars 10,661
Experience a bold take on this classic autobiography as it’s performed by Oscar-nominated Laurence Fishburne. In this searing classic autobiography, originally published in 1965, Malcolm X, the Muslim leader, firebrand, and Black empowerment activist, tells the extraordinary story of his life and the growth of the Human Rights movement. His fascinating perspective on the lies and limitations of the American dream and the inherent racism in a society that denies its non-White citizens the opportunity to dream, gives extraordinary insight into the most urgent issues of our own time.
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5 out of 5 stars
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Audible Masterpiece
- De Phoenician en 09-10-20
De: Malcolm X, y otros
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Eight Dates
- Essential Conversations for a Lifetime of Love
- De: John Gottman PhD, Julie Schwartz Gottman PhD, Doug Abrams, y otros
- Narrado por: James Patrick Cronin, Julie McKay
- Duración: 5 h y 9 m
- Versión completa
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General4.5 out of 5 stars 1,165
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Narración:4.5 out of 5 stars 956
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Historia4.5 out of 5 stars 946
Navigating the challenges of long-term commitment takes effort - and it just got simpler, with this empowering, step-by-step guide to communicating about the things that matter most to you and your partner. Drawing on 40 years of research from their world-famous Love Lab, Dr. John Gottman and Dr. Julie Schwartz Gottman invite couples on eight fun, easy, and profoundly rewarding dates, each one focused on a make-or-break issue: trust, conflict, sex, money, family, adventure, spirituality, and dreams.
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1 out of 5 stars
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What the F. Robot-reader???!?!?!
- De Anonymous User en 01-21-20
De: John Gottman PhD, y otros
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I Thought It Was Just Me (but it isn’t)
- Telling the Truth about Perfectionism, Inadequacy, and Power
- De: Brené Brown
- Narrado por: Lauren Fortgang
- Duración: 10 h y 44 m
- Versión completa
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General4.5 out of 5 stars 5,848
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Narración:4.5 out of 5 stars 4,971
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Historia4.5 out of 5 stars 4,914
Based on seven years of ground-breaking research and hundreds of interviews, I Thought It Was Just Me shines a long-overdue light on an important truth: Our imperfections are what connect us to each other and to our humanity. Our vulnerabilities are not weaknesses; they are powerful reminders to keep our hearts and minds open to the reality that we're all in this together.
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3 out of 5 stars
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I'm sure its great if you are a mother ....
- De Leslie A Hill en 08-09-11
De: Brené Brown
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The Prophet
- De: Kahlil Gibran
- Narrado por: Riz Ahmed
- Duración: 1 h y 25 m
- Versión completa
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General4.5 out of 5 stars 977
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Narración:5 out of 5 stars 829
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Historia4.5 out of 5 stars 827
On the face of it, a simple book of 26 poem fables sharing one man’s wisdom. But The Prophet is so much more than that. It has inspired people from John F Kennedy to The Beatles and became the '60s Bible of counterculture – all because of the timeless truths it shared. Each poem takes a different theme – pleasure, beauty, freedom, joy and sorrow – as the fictional Al Mustapha shares his thoughts and experiences as he prepares to travel back to his island home.
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5 out of 5 stars
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Riz Ahmed's Narraration Is So Moving!
- De Dee Tree en 09-12-21
De: Kahlil Gibran
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The Ethical Slut
- A Practical Guide to Polyamory, Open Relationships, & Other Adventures
- De: Janet W. Hardy, Dossie Easton
- Narrado por: Janet W. Hardy, Dossie Easton
- Duración: 10 h y 21 m
- Versión completa
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General4.5 out of 5 stars 4,398
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Narración:4.5 out of 5 stars 3,772
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Historia4.5 out of 5 stars 3,744
For anyone who has ever dreamed of love, sex, and companionship beyond the limits of traditional monogamy, this groundbreaking guide navigates the infinite possibilities that open relationships can offer. Experienced ethical sluts Dossie Easton and Janet W. Hardy dispel myths and cover all the skills necessary to maintain a successful and responsible polyamorous lifestyle.
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4 out of 5 stars
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The information and advice is 100% totally solid!
- De Troy en 07-28-15
De: Janet W. Hardy, y otros
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Caffeine
- How Caffeine Created the Modern World
- De: Michael Pollan
- Narrado por: Michael Pollan
- Duración: 2 h y 2 m
- Grabación Original
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General4.5 out of 5 stars 42,264
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Narración:4.5 out of 5 stars 36,414
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Historia4.5 out of 5 stars 36,246
Michael Pollan, known for his best-selling nonfiction audio, including The Omnivores Dilemma and How to Change Your Mind, conceived and wrote Caffeine: How Caffeine Created the Modern World as an Audible Original. In this controversial and exciting listen, Pollan explores caffeine’s power as the most-used drug in the world - and the only one we give to children (in soda pop) as a treat.
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2 out of 5 stars
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Leaves much to be desired
- De Melody H en 02-02-20
De: Michael Pollan
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The Run of His Life
- The People v. O.J. Simpson
- De: Jeffrey Toobin
- Narrado por: Stephen Bel Davies
- Duración: 18 h y 46 m
- Versión completa
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General4.5 out of 5 stars 2,200
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Narración:4.5 out of 5 stars 1,976
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Historia4.5 out of 5 stars 1,969
The definitive account of the O. J. Simpson trial, The Run of His Life is a prodigious feat of reporting that could have been written only by the foremost legal journalist of our time. First published less than a year after the infamous verdict, Jeffrey Toobin's nonfiction masterpiece tells the whole story, from the murders of Nicole Brown Simpson and Ronald Goldman to the ruthless gamesmanship behind the scenes of "the trial of the century".
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4 out of 5 stars
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Fear and Loathing in Los Angeles
- De Cynthia en 05-24-16
De: Jeffrey Toobin
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Buddhism for Beginners
- De: Thubten Chodron, His Holiness the Dalai Lama - foreword
- Narrado por: Gabra Zackman
- Duración: 4 h y 43 m
- Versión completa
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General4.5 out of 5 stars 2,154
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Narración:4.5 out of 5 stars 1,834
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Historia4.5 out of 5 stars 1,814
This user’s guide to Buddhist basics takes the most commonly asked questions - beginning with “What is the essence of the Buddha’s teachings?” - and provides simple answers in plain English. Thubten Chodron’s responses to the questions that always seem to arise among people approaching Buddhism make this an exceptionally complete and accessible introduction - as well as a manual for living a more peaceful, mindful, and satisfying Life.
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5 out of 5 stars
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Amazing introduction to Buddhism
- De chad d en 07-02-15
De: Thubten Chodron, y otros
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The Emerald Tablets of Thoth the Atlantean
- De: M. Doreal
- Narrado por: John Marino
- Duración: 2 h y 33 m
- Versión completa
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General4.5 out of 5 stars 1,319
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Narración:4.5 out of 5 stars 1,115
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Historia4.5 out of 5 stars 1,108
The history of the tablets translated in the following book is strange and beyond the belief of modern scientists. Their antiquity is stupendous, dating back some 36,000 years. The writer is Thoth, an Atlantean Priest-King, who founded a colony in ancient Egypt after the sinking of the mother country. He was the builder of the Great Pyramid of Giza, erroneously attributed to Cheops. In it he incorporated his knowledge of the ancient wisdom and also securely secreted records and instruments of ancient Atlantis.
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5 out of 5 stars
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Excellence...
- De Light Worker en 04-21-18
De: M. Doreal
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Mythology: Mega Collection
- Classic Stories from the Greek, Celtic, Norse, Japanese, Hindu, Chinese, Mesopotamian and Egyptian Mythology
- De: Scott Lewis
- Narrado por: Madison Niederhauser, Oliver Hunt
- Duración: 31 h y 37 m
- Versión completa
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General4 out of 5 stars 662
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Narración:4 out of 5 stars 577
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Historia4 out of 5 stars 577
Do you know how many wives Zeus had? Or how the famous Trojan War was caused by one beautiful lady? Or how Thor got his hammer? Give your imagination a real treat. This Mega Mythology Collection of eight audiobooks is for you....
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4 out of 5 stars
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An interesting set of introductions.
- De Kevin Potter en 05-30-19
De: Scott Lewis
Lo que los oyentes dicen sobre The Advertising Effect
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Philip
- 12-08-16
all of your behavior science classes is a $27 book
and its 100 times more fun to listen to than your professor. Adam is also more forthcoming about the ethics of psychology than the APA. Its a great book that should replace the materials your sociology introduction class uses tomorrow.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- morris ware jr
- 04-17-15
What an amazing and fun education!
I am a better content producer thanks to this book! The knowledge and insights contained in this book are exactly what we all need to be more effective in our campaigns.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Phil Hudson
- 04-29-15
One of The Best Books on Advertising Ever
I wanted to write "'Nuff Said" but it made me write more words. These are those words. And here are more.
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esto le resultó útil a 8 personas
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Samuel Odewale
- 07-11-15
Thorough analysis
Great listen. It is a thorough analysis of advertising. Highly recommend it to anyone in the business of persuasion.
I also like the way the author ended the book with the ethical component of advertising.
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esto le resultó útil a 4 personas
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Desislav
- 03-18-17
important knowledge!
extremely important information shared by the author in a very entertaining and explicit way. It's definitely a MUST BOOK
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Ivan Kreimer
- 07-09-19
A fantastic book for advertisers
One of the best advertising books I've ever read. A wonderful book with lots of insights on the art of advertising from a man who's walked the talk. I can't recommend this book enough for anyone interested in advertising and marketing.
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Total5 out of 5 stars
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Ejecución4 out of 5 stars
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Historia4 out of 5 stars
- Rolando Sanchez
- 11-13-15
Excelent book
It gives you practical advice that you can actually apply to your work...obviously it depends on your creativity how that advice is taken to practice.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Nico
- 02-01-22
MUST REED FOR ADVERTISERS
There are countless of insightful information in this book and I’m more than overwhelmed how much of an psychologist I am only by being within the advertising industry over 6 years. Also, Great storytelling and a heartwarming CTA in the very end ;)
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Total4 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Amazon Customer
- 05-25-16
good info on psychology
liked the book. I have studied psychology for a while and lots of familiar concepts were mentioned for its use in advertisement.
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esto le resultó útil a 1 persona
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Thomas Chaves
- 05-27-15
Great listen for small business owners
Full of interesting case studies and things to think about when positioning your product/service to potential customers/clients.
Also, the narrator did a fine job presenting the story and words clearly. Top notch.
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esto le resultó útil a 1 persona