The Advertising Effect

De: Adam Ferrier, Jennifer Fleming

Narrado por: Nigel Carrington

Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising. Expose the techniques that advertisers use to get consumers to buy. Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield.

Download the accompanying reference guide.©2014 Adam Ferrier (P)2014 Audible Inc.

all of your behavior science classes is a $27 book

and its 100 times more fun to listen to than your professor. Adam is also more forthcoming about the ethics of psychology than the APA. Its a great book that should replace the materials your sociology introduction class uses tomorrow.

What an amazing and fun education!

I am a better content producer thanks to this book! The knowledge and insights contained in this book are exactly what we all need to be more effective in our campaigns.

One of The Best Books on Advertising Ever

I wanted to write "'Nuff Said" but it made me write more words. These are those words. And here are more.

Thorough analysis

Great listen. It is a thorough analysis of advertising. Highly recommend it to anyone in the business of persuasion.
I also like the way the author ended the book with the ethical component of advertising.

important knowledge!

extremely important information shared by the author in a very entertaining and explicit way. It's definitely a MUST BOOK

A fantastic book for advertisers

One of the best advertising books I've ever read. A wonderful book with lots of insights on the art of advertising from a man who's walked the talk. I can't recommend this book enough for anyone interested in advertising and marketing.

Excelent book

It gives you practical advice that you can actually apply to your work...obviously it depends on your creativity how that advice is taken to practice.

MUST REED FOR ADVERTISERS

There are countless of insightful information in this book and I’m more than overwhelmed how much of an psychologist I am only by being within the advertising industry over 6 years. Also, Great storytelling and a heartwarming CTA in the very end ;)

good info on psychology

liked the book. I have studied psychology for a while and lots of familiar concepts were mentioned for its use in advertisement.

Great listen for small business owners

Full of interesting case studies and things to think about when positioning your product/service to potential customers/clients.

Also, the narrator did a fine job presenting the story and words clearly. Top notch.