Self Advertising

Part memoir, part manifesto, this is the story of a woman determined to go deep inside a business she was raised to hate, so she could save the world—and herself—through advertising. What could possibly go wrong? As a high-level advertising creative director for 14 years, Lu Chekowsky willed...

Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.

I show you my experiences selling 100,000 copies of my own children’s books to help you master: - Social Media and Advertising - Increasing Visibility - Book Prices and Profits - And Much More! I left my job in 2018 because I made more money writing and self-publishing children's books (picture books, chapter books, middle grade novels) than working full time for someone else. I wanted to write books from home full time for years but was stuck in a life working for other people. Determined to change my life, I set out on a path to live the one I always imagined for my family. I tell you ...

The co-author of the phenomenal New York Times bestselling classic The One Minute Manager explores the skills needed to become an effective self leader in this essential work, now updated throughout. Just as Ken Blanchard’s phenomenal bestselling classic The One Minute Manager gives leaders...

“A quick-witted, wry sendup of the advertising industry and corporate culture…A clear-eyed, sympathetic story about complex family ties and the possibility of healing” (The Washington Post). Finbar Dolan is lost and lonely. Except he doesn’t know it. Despite escaping his blue-collar...

This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.

A guide to effective self-promotion, offering tips on how to communicate one's successes without being labeled an opportunist or egotistical. It is well-documented that working hard isn't enough to keep your professional star rising: Self-promotion is recognized as one of the most important...

NEW Edition 2024. How to promote your practice -- for all healthcare providers who want to build their practices with a well-paying clientele: Physicians, Nurses, Chiropractors, Physical Therapists, Massage Therapists, Dentists, Orthodontists, Nutritionists, Cosmetic Surgeons, Alternative and Holistic Health Practitioners, etc. This is the most valuable and relevant piece of information available for healthcare providers on how to get new, well-paying, cash-paying patients. You will gain valuable practice growth information by reading this book and making immediate use of the ideas. All of ...

""Billions of dollars in company revenue appear from nowhere.They're yours, and all you have to do is ship. Congratulations. You've managed to get your product across the chasm of market acceptance and into the tornado of market demand. It's all you can do to keep up with orders and keep track...

Read by the author. Break bad habits and build your rich life by mastering the art of strategic subtraction. Unhinged Habits will revolutionize your relationship to work, money, and even adult friendship. Read Unhinged Habits if: Your calendar’s packed, yet you feel like you're missing what...

Most self-published authors struggle with one problem: Book sales. You can write a great book, publish it on Amazon KDP, and still struggle to get visibility. The truth? Publishing is easy. Marketing is hard. Over 80% of self-published authors struggle to generate consistent sales because they rely only on Amazon’s algorithm — or they waste money on paid advertising without long-term results. This book shows you a different path. I have published 30+ books on Amazon KDP. For years, I have earned monthly royalties without paid advertising. For three years, I consistently blogged around ...

You wrote the book. That was only half the job. If readers aren’t clicking, buying, and continuing through your work, nothing else matters. This isn’t a theory book. It’s a system. Inside, you’ll learn how to turn your books into products that actually sell: • Covers that stop the scroll and get the click • Blurbs that build tension and convert browsers into buyers • Amazon strategies that put your book in front of the right readers • Ads that generate profit instead of draining your budget • Series structures that turn one reader into a long-term income source No fluff. ...

New, updated edition 2026. Lyn Kelley, Ph.D., Certified Professional Coach gives you the best of her 25 years of research and experience as a Licensed Marriage & Family Therapist. For Healthcare and Human Services Providers. You MUST get a steady, consistent flow of new, good self-pay clients in order to remain in business. Lyn gives you her ten most proven, ethical, cost-effective promotional strategies (each cost you less than $100). She gives you the step-by-step, most cost-effective ways to reach your target market and attract them to you. It’s so very simple! If you want to be ...

A summary and translation of the popular book "Scientific Advertising" by Claude Hopkins, published in 1928. Coming from a different era and before the digital age, Hopkins used words, which may be unfamiliar or have slightly different meaning than commonly used today. Hopkins "Scientific Advertising " (public domain) was and still is a recommend read by many advertising geniuses than any other advertisement book.

Two New York Times-bestselling psychologists explain the science of cons—and how we can avoid them From phishing scams to Ponzi schemes, fraudulent science to fake art, chess cheaters to crypto hucksters, and marketers to magicians, our world brims with deception. In Nobody’s Fool...

"Narrating with a reporter's eye for detail, Rina Raphael delivers an in-depth exploration of the contemporary wellness industry with its laser-like marketing focus on women."- AudioFile Magazine This program is read by the author. Journalist Rina Raphael looks at the explosion of the wellness...

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world. Gary Vaynerchuk—the inspiring and unconventional...

Most authors don’t fail at Amazon ads because they lack tactics. They fail because they look at too many numbers, check them too often, and make decisions too early. The KDP Ads Dashboard shows you a calmer, more profitable way to run Amazon ads—using a simple dashboard system that tells you what to check, when to check it, and when to leave things alone. This book is written specifically for Kindle Unlimited authors, where page reads, read-through, and delayed revenue make traditional ad advice misleading. Inside, you’ll learn: The only ad metrics that actually matter (and which ones...

Do you feel lost when it comes to Amazon Ads? If you’re an indie author, self-published writer, or new to book marketing, you’ve probably heard that Amazon Sponsored Ads can help you sell more books. But where do you even start? 👉 Amazon Ads Playbook is the step-by-step beginner’s guide that takes the confusion out of advertising your books on Amazon. Written in simple, practical language, this book shows you exactly how to set up your first campaign, choose the right keywords, and turn clicks into sales—even if you’re a complete beginner. Inside, you’ll discover: ✔ What ...

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.