Strategy Insights

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a...

Discover Secrets to Victory with this Strategic Knowledge Compass, your Ultimate Guide to Winning Wars & Keeping the Peace.Are you ready to master military strategy? Buy this book and you'll immediately get a comprehensive knowledge compass guiding you to winning military strategies from history. Packed with key insights and leadership lessons from the greatest military strategies in history! Discover the secrets to effective deterrence and victory in war, and learn how to apply strategic lessons to any challenge where clear thinking, bold decision-making, and effective execution are ...

The AI Uptake Playbook (The 2026 Edition) How to Build Your Brand to Show Up in LLMs with Emotional Authority What will you say when your boss or client asks how your brand will survive once ChatGPT, Gemini, and Perplexity decide what people see—and buy? In the age of AI search, customers don’t scroll. They ask a question and get one synthesized answer. If your brand isn’t that answer, you’re invisible. The AI Uptake Playbook shows you how to change that. You’ll learn how to make your content choosable—the kind that LLMs trust, quote, and reinforce. Discover how to build “...

The Ultimate Small Business Taxes Blueprint: Slash Your Tax Bill, Boost Profits, and Take Control of Your Finances! Maximize Your Profits. Minimize Your Taxes. Master the IRS Maze with Confidence! If you’re an entrepreneur tired of seeing a huge chunk of your hard-earned revenue disappear to taxes—or worse, living in fear of IRS penalties—this is the book you’ve been waiting for. Does this sound familiar? ✅ Frustrated by complicated tax laws that seem impossible to navigate? ✅ Worried about overpaying taxes—or making costly tax mistakes that drain your profits? ✅ Fearful of ...

In Strategy: A History, Sir Lawrence Freedman, one of the world's leading authorities on war and international politics, captures the vast history of strategic thinking, in a consistently engaging and insightful account of how strategy came to pervade every aspect of our lives.

Born over 2,400 years ago, warrior, thinker, and leader Sun Tzu lived during a time of great internecine conflict in China. A classic of Chinese literature, Art of War reveals the strategies, tactics, and insights that lead to success. Mastery of warfare and the maintenance of power are the most important values in Sun's philosophy, without which there can be no peace or life.

Is there an ideal portfolio of investment assets, one that perfectly balances risk and reward? In Pursuit of the Perfect Portfolio examines this question by profiling and interviewing ten of the most prominent figures in the finance world—Jack Bogle, Charley Ellis, Gene Fama, Marty Leibowitz, Harry Markowitz, Bob Merton, Myron Scholes, Bill Sharpe, Bob Shiller, and Jeremy Siegel. We learn about the personal and intellectual journeys of these luminaries and their most innovative contributions. In the process, we come to understand how the science of modern investing came to be.

The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.

If you work in strategy, planning, creativity, marketing, brand building, innovation, or leadership, you already know the hardest part of the job: articulating the insight. You can feel a tension. You sense a truth. You know there is something underneath the behaviour—but turning that feeling into a clear, powerful insight is what stops even the best thinkers in their tracks. The Insightclopedia is a practical field guide to the most elusive skill in the industry: how to articulate insights with clarity, confidence, and creative impact. Featuring 800 distilled human tensions, each paired ...

Liddell Hart stressed movement, flexibility, surprise. He saw that in most military campaigns dislocation of the enemy's psychological and physical balance is prelude to victory. This dislocation results from a strategic indirect approach. Reflect for a moment on the results of direct confrontation (trench war in World War I) versus indirect dislocation (Blitzkreig in World II). Liddell Hart is also tonic for business and political planning: Just change the vocabulary and his concepts fit.

The ultimate guide to becoming an expert player of no limit hold’em poker from one of the game’s “premier players” (Erik Seidel, World Series of Poker winner) Phil Gordon. Poker is hotter than ever, with tens of millions of fans dealing in, logging on, and tuning in to global tournaments...

Data has become the lifeblood of the modern economy. Every transaction, every click, and every sensor ping creates a stream of raw information waiting to be transformed into actionable insight. Yet most businesses are drowning in data and starving for meaning. This book is designed to change that. Here, you’ll discover how to turn the chaos of unprocessed numbers into powerful narratives and million-dollar strategies.

Gods of Strategy reveals the hidden architecture beneath leadership, conflict, and organisational change. Drawing on the insights of Carl Gustav Jung and the enduring power of myth, this book uncovers the four deep patterns that shape every strategic landscape: the force that restores order, the force that stabilises, the force that reframes, and the force that renews. Rather than offering another model or management trend, Gods of Strategy gives leaders a new form of perception — mythic intelligence — the ability to sense the underlying movement of a situation before it becomes visible...

Become the most powerful pattern-reader in the strategy room. Modern leaders struggle with the same invisible forces that shaped ancient stories: drift, denial, wounded pride, rebellion, renewal. Strategy fails when these forces go unrecognised — and accelerates the moment they become visible. Gods of Strategy gives you a new way to see what is actually happening in teams, markets, and cultures. In a world drowning in data, this book gives you perception. You don’t need to know mythology. You need two lines of a story — because the pattern is already inside you. Say, “This is ...

Unlock the secrets to dominating online poker tournaments with this definitive guide! This book is tailored for players eager to improve their game, featuring exclusive strategies from top pros and an in-depth analysis of leading platforms. Readers will discover proven techniques for managing bankrolls, understanding tournament structures, and mastering psychological elements. Whether you're a beginner looking for foundational skills or an experienced player seeking advanced tactics, this book offers valuable insights that lead to tangible results. Don't just play—play to win!

Mastering the Tape: A New Trader’s Guide to Level 2 Dominance By Max Koren Are you ready to take your trading to the next level? Mastering the Tape is your ultimate guide to unlocking the full potential of Level 2 data and mastering the art of real-time market analysis. Whether you’re a brand-new trader or you’ve been trading for a while, this book will give you the edge you need to understand and leverage the power of Level 2 quotes. In this step-by-step guide, you’ll learn how to read the market's pulse, decode the complex world of bids and asks, and predict market movements with ...

The search era is over. The chat era has begun. Instead of ten blue links, customers now see one synthesized answer from AI. The question every brand leader faces is urgent and simple: Why should that answer be you? In The Algorithm of AI Uptake, strategist Martin Gjerløff reveals how brands can survive and thrive in the age of Large Language Models. This is not just another AI marketing strategy book—it introduces a new discipline: Generative Engine Optimization (GEO), where credibility, authority, and emotional resonance decide which brands AI chooses to amplify. You will discover: Why...

Data analytics offer an incredible opportunity to predict the future, engage with new technological advancements, and gain valuable insights about your business. But unless you're staying on top of the cutting edge of analytics, your company is wasting that potential-and your competitors will be gaining speed while you fall behind. These articles by experts and consultants will help you understand today's essential thinking about what data analytics are capable of and how to adopt their use in your organization.

AI has replaced the content creator. The meaning maker is next. Because when machines can tell every story, only humans can give them soul. In the new economy of infinite output, content is no longer a skill — it’s a commodity. Algorithms can already write, design, and promote. What they can’t do is believe. So the question isn’t how to produce more — it’s why anyone should care. The ARCHE Method is your map through that collapse. Blending semiotics, brand psychology, and AI insight, Martin N. Gjerløff shows how to evolve from content creationto meaning engineering — building...

In the Google era, the game was about being found. In the AI era, the game is about being chosen. When people ask ChatGPT, Claude, or Gemini for answers, they don’t see ten blue links. They see one synthesized response. The question every brand, agency, and communicator must now ask is: When the algorithm speaks, why should it choose you? This book introduces AI Uptake™ — the new measure of success in a world where discovery has collapsed into a single answer, and shows how to design content that algorithms surface, cite, and repeat. You’ll discover: Why SEO is no longer enough, and...