Strategic Marketing Management
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Sentient Strategy
- How to Create Market-Dominating Strategies in Turbulent Economies
- By: Alan Weiss
- Narrated by: Tom Parks
- Length: 4 hrs and 8 mins
- Unabridged
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No pre-pandemic strategy is effective anymore. Alan Weiss has developed an original, new approach to strategy which thus far has certified over 100 people globally, delivering this approach to scores of firms of all types in four countries.
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Love Alan Weiss. But there’s a mistake. No PDF ATTACHED!
- By Antonio M. Garcia on 04-25-24
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Sentient Strategy
- How to Create Market-Dominating Strategies in Turbulent Economies
- Narrated by: Tom Parks
- Length: 4 hrs and 8 mins
- Release date: 10-31-23
- Language: English
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No pre-pandemic strategy is effective anymore. Alan Weiss has developed an original, new approach to strategy which thus far has certified over 100 people globally, delivering this approach to scores of firms of all types in four countries....
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Market Forces
- Strategic Trends Impacting Senior Living Providers
- By: Jill J. Johnson
- Narrated by: Jill J. Johnson
- Length: 3 hrs and 58 mins
- Unabridged
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Despite the anticipated senior tsunami in population emerging across the nation, success in the senior living industry is not guaranteed. In this thought-provoking audiobook, management consultant Jill Johnson discusses the nine market forces that will influence on-going success in an industry over-saturated with competition and complexity. Market Forces offers insight on how these key trends influence the industry and the implications they may have on your occupancy, operations, programming, and desirability of your site.
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Market Forces
- Strategic Trends Impacting Senior Living Providers
- Narrated by: Jill J. Johnson
- Length: 3 hrs and 58 mins
- Release date: 01-31-22
- Language: English
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In this thought-provoking audiobook, management consultant Jill Johnson discusses the nine market forces that will influence on-going success in an industry over-saturated with competition and complexity....
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Chase One Rabbit: Strategic Marketing for Business Success
- By: David Parrish
- Narrated by: David Parrish
- Length: 5 hrs and 11 mins
- Unabridged
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Chase One Rabbit is about focused marketing. It's about understanding your business, to create strategies that help you sell it to best effect. It combines inspirational stories and practical techniques, giving creative entrepreneurs the tools to make their businesses even more successful by using strategic marketing.
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Great Read
- By Khalid on 04-03-17
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Chase One Rabbit: Strategic Marketing for Business Success
- Narrated by: David Parrish
- Length: 5 hrs and 11 mins
- Release date: 01-29-16
- Language: English
- Chase One Rabbit is about focused marketing. It's about understanding your business, to create strategies that help you sell it to best effect....
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Adaptive Markets
- Financial Evolution at the Speed of Thought
- By: Andrew W. Lo
- Narrated by: Jonathan Yen
- Length: 20 hrs and 21 mins
- Unabridged
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Half of all Americans have money in the stock market, yet economists can't agree on whether investors and markets are rational and efficient, as modern financial theory assumes, or irrational and inefficient, as behavioral economists believe - and as financial bubbles, crashes, and crises suggest. This is one of the biggest debates in economics, and the value or futility of investment management and financial regulation hang on the outcome. In this groundbreaking book, Andrew W. Lo cuts through this debate with a new framework.
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Skip it
- By L and S Sadler on 08-16-18
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Adaptive Markets
- Financial Evolution at the Speed of Thought
- Narrated by: Jonathan Yen
- Length: 20 hrs and 21 mins
- Release date: 01-18-18
- Language: English
- Half of all Americans have money in the stock market, yet economists can't agree on whether investors and markets are rational and efficient, as modern financial theory assumes....
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Everything Is Obvious
- *Once You Know the Answer
- By: Duncan J. Watts
- Narrated by: Duncan J. Watts
- Length: 8 hrs and 38 mins
- Unabridged
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Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? How much can CEO’s impact the performance of their companies? And does higher pay incentivize people to work hard? If you think the answers to these questions are a matter of common sense, think again.
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Not so obvious
- By Chris Reich on 06-24-11
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Everything Is Obvious
- *Once You Know the Answer
- Narrated by: Duncan J. Watts
- Length: 8 hrs and 38 mins
- Release date: 03-29-11
- Language: English
- The explanations that we give for the outcomes that we observe in life - explanation that seem obvious once we know the answer - are less useful than they seem....
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The Art of Woo
- Using Strategic Persuasion to Sell Your Ideas
- By: G. Richard Shell, Mario Moussa
- Narrated by: Alan Sklar
- Length: 10 hrs and 19 mins
- Unabridged
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Your projects, programs, and career turn on the difference between "no" and "yes". Yet selling ideas, especially the kinds of ideas that make organizations work, is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way: engaging their minds and imaginations.
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Not for me
- By Amazon Customer on 01-21-19
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The Art of Woo
- Using Strategic Persuasion to Sell Your Ideas
- Narrated by: Alan Sklar
- Length: 10 hrs and 19 mins
- Release date: 11-12-07
- Language: English
- Your projects, programs, and career turn on the difference between "no" and "yes". Yet selling ideas, especially the kinds of ideas that make organizations work, is a skill shrouded in mystery....
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Radical Uncertainty
- Decision-Making Beyond the Numbers
- By: John Kay, Mervyn King
- Narrated by: Roger Davis
- Length: 15 hrs and 50 mins
- Unabridged
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Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices. Behavioral economics questioned how far people are rational, pointing to the cognitive biases that seem to describe actual behavior.
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At 1:23:50: "we must expect ... a virus"
- By Philo on 03-18-20
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Radical Uncertainty
- Decision-Making Beyond the Numbers
- Narrated by: Roger Davis
- Length: 15 hrs and 50 mins
- Release date: 03-17-20
- Language: English
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Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices....
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
- By: Eric Siegel
- Narrated by: Steven Menasche
- Length: 11 hrs and 6 mins
- Unabridged
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An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.
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2 hrs of content in 10hrs
- By Joseph on 07-08-20
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
- Narrated by: Steven Menasche
- Length: 11 hrs and 6 mins
- Release date: 05-11-17
- Language: English
- An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works....
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MBA ASAP
- Master the Game of Business
- By: John Cousins
- Narrated by: Virtual Voice
- Length: 13 hrs and 12 mins
- Unabridged
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"MBA ASAP is outstanding. John covers the foundations of sales, marketing, negotiation, strategy, and much more in the book. Additionally, he simplifies complex subjects so that anyone can grasp them." Sebastian R Cousins provides a comprehensive overview of business principles and practices. It’s a must-read for anyone looking to start their own business or advance their career in the business world. Business schools don't develop true leaders. Instead, they create themselves by acquiring the information, abilities, and experiences necessary for success. By reading this book, you can ...
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MBA ASAP
- Master the Game of Business
- Narrated by: Virtual Voice
- Length: 13 hrs and 12 mins
- Release date: 02-25-24
- Language: English
- "MBA ASAP is outstanding. John covers the foundations of sales, marketing, negotiation, strategy, and much more in the book. Additionally, he ...
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Strategic Marketing: Trailblazing Tactics for Modern Businesses
- By: Philip Martin McCaulay
- Narrated by: Virtual Voice
- Length: 1 hr and 7 mins
- Unabridged
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"Strategic Marketing: Trailblazing Tactics for Modern Businesses" offers a comprehensive guide to navigating the dynamic landscape of modern marketing. In this trailblazing book, readers will discover innovative tactics and strategies designed to propel their businesses to success in today's competitive marketplace. From harnessing the power of digital channels to leveraging data-driven insights, this book equips readers with the knowledge and tools needed to stay ahead of the curve and achieve their marketing objectives. Whether you're a seasoned marketing professional or a business owner ...
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Strategic Marketing: Trailblazing Tactics for Modern Businesses
- Narrated by: Virtual Voice
- Length: 1 hr and 7 mins
- Release date: 04-13-24
- Language: English
- "Strategic Marketing: Trailblazing Tactics for Modern Businesses" offers a comprehensive guide to navigating the dynamic landscape of modern ...
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Africa's Business Revolution
- How to Succeed in the World's Next Big Growth Market
- By: Acha Leke, Mutsa Chironga, Georges Desvaux
- Narrated by: Bill Andrew Quinn
- Length: 5 hrs and 17 mins
- Unabridged
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Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects and helps executives understand and seize the opportunities for building profitable, sustainable enterprises.
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An insightful read
- By Morne C. on 01-10-23
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Africa's Business Revolution
- How to Succeed in the World's Next Big Growth Market
- Narrated by: Bill Andrew Quinn
- Length: 5 hrs and 17 mins
- Release date: 09-29-20
- Language: English
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The definitive guide to doing business in Africa....
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Never Say Sell
- How the World's Best Consulting and Professional Services Firms Expand Client Relationships
- By: Tom McMakin, Jacob Parks
- Narrated by: Steve Menasche
- Length: 10 hrs and 14 mins
- Unabridged
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Never Say Sell explains how to scale individual engagements into long-term business relationships. Cowritten by Tom McMakin, the coauthor of How Clients Buy and expert in account development, and colleague Jacob Parks, this book provides insights into how key rainmakers at firms like Accenture and IBM drive growth from existing relationships. Never Say Sell is a business development guide for professional service providers like consultants, accountants, and lawyers, whether they are sole proprietors or members of account teams tasked with expanding key accounts.
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Never Say Sell
- How the World's Best Consulting and Professional Services Firms Expand Client Relationships
- Narrated by: Steve Menasche
- Length: 10 hrs and 14 mins
- Release date: 11-17-20
- Language: English
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Never Say Sell is a business development guide for professional service providers like consultants, accountants, and lawyers, whether they are sole proprietors or members of account teams tasked with expanding key accounts....
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China's Next Strategic Advantage
- From Imitation to Innovation
- By: George S. Yip, Bruce McKern
- Narrated by: Derek Perkins
- Length: 10 hrs and 2 mins
- Unabridged
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The history-making development of the Chinese economy has entered a new phase: China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and Chinese businesses need to understand the critical importance of innovation in their future.
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Refreshing perspective on China
- By MRacine on 12-03-16
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China's Next Strategic Advantage
- From Imitation to Innovation
- Narrated by: Derek Perkins
- Length: 10 hrs and 2 mins
- Release date: 05-10-16
- Language: English
- The history-making development of the Chinese economy has entered a new phase: China is moving aggressively from a strategy of imitation to one of innovation....
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Marketing
- A Very Short Introduction
- By: Kenneth Le Meunier-FitzHugh
- Narrated by: Mike Cooper
- Length: 4 hrs and 8 mins
- Unabridged
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As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.
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Marketing
- A Very Short Introduction
- Narrated by: Mike Cooper
- Length: 4 hrs and 8 mins
- Release date: 04-20-21
- Language: English
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Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace....
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Teen Stock Market Investing 101
- Easy Tools to Navigate the Stock Market, Make Strategic Money Decisions, and Set Yourself Up for a Lifetime of Freedom
- By: Sherri Todd
- Narrated by: Dana Allen
- Length: 3 hrs and 35 mins
- Unabridged
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Are you curious about the stock market but you don’t know where to begin? Navigating the financial world can be challenging for all ages, but starting in the teen years is a surefire way to prepare for financial success! The stock market offers investment opportunities to a range of those interested in watching their money grow. This financial roller coaster has many benefits for those willing to invest, but it’s not without downsides, so it’s important to know what you’re doing!
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Teens will benefit from this wealth of knowledge
- By Brooke Clegg on 04-17-24
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Teen Stock Market Investing 101
- Easy Tools to Navigate the Stock Market, Make Strategic Money Decisions, and Set Yourself Up for a Lifetime of Freedom
- Narrated by: Dana Allen
- Length: 3 hrs and 35 mins
- Release date: 04-08-24
- Language: English
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Are you curious about the stock market but you don’t know where to begin? Navigating the financial world can be challenging for all ages, but starting in the teen years is a surefire way to prepare for financial success!
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Game Changer
- How Strategic Pricing Shapes Businesses, Markets, and Society
- By: Jean-Manuel Izaret, Arnab Sinha
- Narrated by: Kent Klineman
- Length: 13 hrs and 54 mins
- Unabridged
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In Game Changer, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures. To help you pick the right game and play it well, Izaret and Sinha have developed the Strategic Pricing Hexagon, a tool refined through years of testing, iteration, and adaptation. The Hexagon is your portal to a business world where stronger growth and better financial performance come from a set of strategic pricing decisions.
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Excellent book, terrible narrator
- By Tom M on 12-06-23
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Game Changer
- How Strategic Pricing Shapes Businesses, Markets, and Society
- Narrated by: Kent Klineman
- Length: 13 hrs and 54 mins
- Release date: 10-31-23
- Language: English
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In Game Changer, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures....
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Small Data, Big Disruptions
- How to Spot Signals of Change and Manage Uncertainty
- By: Martin Schwirn, Peder Inge Furseth - foreword
- Narrated by: Steve Menasche
- Length: 8 hrs and 2 mins
- Unabridged
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An organization's future success depends on their decision makers' ability to anticipate changes and disruptions in the marketplace. This book provides the information you need to anticipate the future, understand tomorrow's market dynamics, and make the necessary decisions to meet the future on your terms. Small Data, Big Disruptions lets you exploit the period between the moment you could know about emerging disruptions and the moment most everybody will know about it. It's the difference between being ahead of the curve and struggling to catch up.
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Small Data, Big Disruptions
- How to Spot Signals of Change and Manage Uncertainty
- Narrated by: Steve Menasche
- Length: 8 hrs and 2 mins
- Release date: 04-15-21
- Language: English
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This book provides the information you need to anticipate the future, understand tomorrow's market dynamics, and make the necessary decisions to meet the future on your terms....
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Powerful Business Strategies
- Implementing Core Values For Business Success
- By: J. S. Wellman
- Narrated by: Virtual Voice
- Length: 3 hrs and 26 mins
- Unabridged
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WHY IMPLEMENT CORE VALUES IN YOUR BUSINESS 1. Improved Decision-Making 2. Cohesive Company Culture 3. Meaningful Employee Satisfaction and Engagement 4. Maintain Strong Business Ethic 5. Build Customer Credibility and Loyalty 6. Create Competitive Advantage 7. Strategic Alignment with Mission and Vision 8. Encourage Innovation and Creativity 9. Effective and Consistent Leadership 10. Positive Reputation RESULT: a more purpose-driven, ethical, and successful organization.
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Powerful Business Strategies
- Implementing Core Values For Business Success
- Narrated by: Virtual Voice
- Length: 3 hrs and 26 mins
- Release date: 02-03-24
- Language: English
- WHY IMPLEMENT CORE VALUES IN YOUR BUSINESS 1. Improved Decision-Making 2. Cohesive Company Culture 3. Meaningful Employee Satisfaction and ...
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Strategic Digital Marketing
- Modernizing 21st Century Business - 2nd Edition
- By: Kyle Allison
- Narrated by: Virtual Voice
- Length: 12 hrs and 18 mins
- Unabridged
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About the Book: In an era defined by the rapid digital transformation triggered by the pandemic, businesses across diverse industries have accelerated their online presence. The convergence of marketing strategies with cutting-edge technology and a human-centric approach has become the driving force in establishing a competitive edge and forging meaningful connections with consumers. This comprehensive textbook delves into the heart of this convergence, starting with the essential principles of digital marketing and progressing to equip students with the strategic knowledge necessary to ...
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Strategic Digital Marketing
- Modernizing 21st Century Business - 2nd Edition
- Narrated by: Virtual Voice
- Length: 12 hrs and 18 mins
- Release date: 02-15-24
- Language: English
- About the Book: In an era defined by the rapid digital transformation triggered by the pandemic, businesses across diverse industries have ...
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micro mba
- Essential Business School 16 Subject MBA Curriculum
- By: John Cousins
- Narrated by: Virtual Voice
- Length: 3 hrs and 23 mins
- Unabridged
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The only thing standing between most people and more money is knowledge. If you don’t have money, it’s because you don’t understand money. If you don’t understand money, then learn how to understand it. Simple Wealth is about not just making money but saving money and putting that money to work for you. "Money is a great servant but a bad master." Francis Bacon “If you don't find a way to make money while you sleep, you will work until you die.” Warren Buffett Business is all about creating something that people want and then selling it to them at scale. This process involves ...
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micro mba
- Essential Business School 16 Subject MBA Curriculum
- Narrated by: Virtual Voice
- Length: 3 hrs and 23 mins
- Release date: 01-17-24
- Language: English
- The only thing standing between most people and more money is knowledge. If you don’t have money, it’s because you don’t understand money. If...
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