Social Media Public Relations
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A Modern Guide to Public Relations
- Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices
- By: Amy Rosenberg
- Narrated by: Amanda Elgie
- Length: 4 hrs and 11 mins
- Unabridged
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This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position. In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.
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Great for Getting Started in PR
- By Anonymous User on 08-21-24
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A Modern Guide to Public Relations
- Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices
- Narrated by: Amanda Elgie
- Length: 4 hrs and 11 mins
- Release date: 10-26-23
- Language: English
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This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position....
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Promotional and Public Relations
- Creative Advertising and Marketing Tactics
- By: Daniel Hayes
- Narrated by: Tanvir Karim
- Length: 3 hrs
- Unabridged
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According to the author of this book, we are currently living through the rise of a phenomenon known as "commercial democracy," in which public relations, promotional culture, and the media play a new and vital role. By providing the public with the promise of representation, voice, and agency, commercial democracy results in the formation of new types of social contracts.
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Promotional and Public Relations
- Creative Advertising and Marketing Tactics
- Narrated by: Tanvir Karim
- Length: 3 hrs
- Release date: 04-19-24
- Language: English
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According to the author of this book, we are currently living through the rise of a phenomenon known as "commercial democracy," in which public relations, promotional culture, and the media play a new and vital role.
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The New Rules of Marketing and PR
- How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- By: David Meerman Scott
- Narrated by: David Meerman Scott, Sean Pratt
- Length: 16 hrs and 21 mins
- Unabridged
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The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.
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This is such a great book I'm giving up a Secret
- By Amazon Customer on 07-15-14
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The New Rules of Marketing and PR
- How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- Narrated by: David Meerman Scott, Sean Pratt
- Length: 16 hrs and 21 mins
- Release date: 07-03-14
- Language: English
- The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages....
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Trust Me, I'm Lying
- Confessions of a Media Manipulator
- By: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 6 hrs and 25 mins
- Unabridged
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You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.
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Wake up call
- By RML85 on 08-18-20
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Trust Me, I'm Lying
- Confessions of a Media Manipulator
- Narrated by: Ryan Holiday
- Length: 6 hrs and 25 mins
- Release date: 08-06-19
- Language: English
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You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation....
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The Public Relations Handbook
- By: Robert L. Dilenschneider
- Narrated by: Mike Lenz
- Length: 10 hrs and 22 mins
- Unabridged
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It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals.
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Political leanings crept in
- By James Hutton on 07-05-22
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The Public Relations Handbook
- Narrated by: Mike Lenz
- Length: 10 hrs and 22 mins
- Release date: 02-15-22
- Language: English
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It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals....
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Crystallizing Public Opinion
- By: Edward Bernays
- Narrated by: Daniel Purcell
- Length: 4 hrs and 37 mins
- Unabridged
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Crystallizing Public Opinion by Edward Bernays, published in 1923, is one of the earliest books to set out the practice and principles of public relations. The author sees the public relations practitioner as someone who creates a useful symbolic linkage among the masses. Quoting theorists like Walter Lippmann and Wilfred Trotter, Bernays provides numerous examples from his own career. He states that individuals rarely keep logical order among the judgments and opinions in their mind, and that they ought to be approached by a means beyond the rational.
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Informative
- By Christopher Dunlock on 12-01-23
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Crystallizing Public Opinion
- Narrated by: Daniel Purcell
- Length: 4 hrs and 37 mins
- Release date: 02-28-20
- Language: English
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Crystallizing Public Opinion by Edward Bernays, published in 1923, is one of the earliest books to set out the practice and principles of public relations. The author sees the public relations practitioner as someone who creates a useful symbolic linkage among the masses....
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Hammering Success
- Crafting Your Edge in the Artisanal Marketplace
- By: Barrett Williams, ChatGPT ChatGPT
- Narrated by: Virtual Voice
- Length: 3 hrs and 8 mins
- Unabridged
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Unlock the secrets to becoming an unparalleled artisan in the fiery world of blacksmithing with "Hammering Success," your ultimate guide to brand building, market forging, and customer crafting for the modern blacksmith. This transformative tome isn't just a book—it's an anvil where your professional identity will be wrought and a blower that stokes the embers of your aspirations, turning them into a roaring success. Delve into the heart of crafting your identity in Chapter 1, where finding your smithing soul and kindling the flames of your core values isn't a mere dream—it's a ...
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Hammering Success
- Crafting Your Edge in the Artisanal Marketplace
- Narrated by: Virtual Voice
- Length: 3 hrs and 8 mins
- Release date: 10-21-24
- Language: English
- Unlock the secrets to becoming an unparalleled artisan in the fiery world of blacksmithing with "Hammering Success," your ultimate guide to brand ...
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America in Retreat
- The New Isolationism and the Coming Global Disorder
- By: Bret Stephens
- Narrated by: Bret Stephens, Sean Pratt
- Length: 9 hrs and 8 mins
- Unabridged
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America in Retreat identifies a profound crisis on the global horizon. As Americans seek to withdraw from the world to tend to domestic problems, America’s adversaries spy opportunity. Vladimir Putin's ambitions to restore the glory of the czarist empire go effectively unchecked, as do China's attempts to expand its maritime claims in the South China Sea, as do Iran's efforts to develop nuclear capabilities.
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The Burden of American Exceptionalism
- By Harry Paget on 08-15-15
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America in Retreat
- The New Isolationism and the Coming Global Disorder
- Narrated by: Bret Stephens, Sean Pratt
- Length: 9 hrs and 8 mins
- Release date: 11-18-14
- Language: English
- In a brilliant audiobook that will elevate foreign policy in the national conversation, Pulitzer Prize–winning columnist Bret Stephens makes a powerful case for American intervention abroad....
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The New Rules of Marketing & PR, 6th Edition
- How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly
- By: David Meerman Scott
- Narrated by: David Meerman Scott
- Length: 18 hrs and 21 mins
- Unabridged
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When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the "next big thing". The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business.
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Needs a REAL edit/editor
- By Douglas W. Carmack on 08-26-18
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The New Rules of Marketing & PR, 6th Edition
- How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly
- Narrated by: David Meerman Scott
- Length: 18 hrs and 21 mins
- Release date: 12-12-17
- Language: English
- When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight....
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Make It Rain!
- By: Areva Martin, Donna Beech, Phil McGraw
- Narrated by: Author
- Length: 8 hrs and 18 mins
- Unabridged
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For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and nonprofit organization while securing her place as one of America's most sought after thought leaders.
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Inarticulate speaker
- By Keith Swayne on 06-11-18
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Make It Rain!
- Narrated by: Author
- Length: 8 hrs and 18 mins
- Release date: 03-20-18
- Language: English
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For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially....
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Public Relations
- By: Katie Heaney, Arianna Rebolini
- Narrated by: Holly Chandler
- Length: 11 hrs
- Unabridged
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Young PR star Rose Reed is thrown into the big leagues when her boss leaves town the day of the firm's meeting with Archie Fox, a young, hot, internationally famous British singer-songwriter. The meeting is going badly until Rose suggests a staged romance with up-and-coming young indie star Raya. He'll do it, but only if Rose becomes his publicist. As the faux-mance between Archie and Raya begins to rehabilitate Archie's faltering career, Rose finds his herself having unexpected, inconvenient, and definitely unprofessional feelings for the crooner.
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nope
- By Anna Eilertson on 10-17-18
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Public Relations
- Narrated by: Holly Chandler
- Length: 11 hrs
- Release date: 05-09-17
- Language: English
- Young PR star Rose Reed is thrown into the big leagues when her boss leaves town the day of the firm's meeting with Archie Fox, a young, hot, internationally famous British singer-songwriter....
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Guerilla P.R.
- Waging an Effective Publicity Campaign Without Going Broke
- By: Michael Levine
- Narrated by: Michael Levine
- Length: 2 hrs and 58 mins
- Abridged
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Michael Levine shows how to get media exposure without hiring an expensive publicist. In clear, concise, and practical language, he explains the procedures he uses every day to get press for major stars. He tells how his techniques can be adapted to fit a small budget and be effective for any kind of company seeking publicity.
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Guerilla P.R.
- Waging an Effective Publicity Campaign Without Going Broke
- Narrated by: Michael Levine
- Length: 2 hrs and 58 mins
- Release date: 10-16-09
- Language: English
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Michael Levine shows how to get media exposure without hiring an expensive publicist. In clear, concise, and practical language, he explains the procedures he uses every day to get press for major stars....
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The Reputation Economy
- How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset
- By: Michael Fertik, David C. Thompson
- Narrated by: Jeff Cummings
- Length: 7 hrs and 20 mins
- Unabridged
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Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects.
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Great For Absolute Beginners ...
- By Chris Berno on 03-12-15
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The Reputation Economy
- How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset
- Narrated by: Jeff Cummings
- Length: 7 hrs and 20 mins
- Release date: 01-20-15
- Language: English
- Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car....
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Darkest Secrets of Small Business Marketing: Stop Procrastinating, Attract Customers and Jumpstart Your Big Profits
- By: Tom Marcoux
- Narrated by: Virtual Voice
- Length: 5 hrs and 36 mins
- Unabridged
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What’s a dirty word in small business marketing? Procrastination. Finally, here is the first marketing book that confronts the reality that many of us find an excuse to do something, anything, other than marketing. You must become skilled in overcoming procrastination and then doing the effective things that market your business (or yourself if you’re a freelancer). What is effective marketing? First, it is marketing that you actually do. Second, it is efficient and targeted efforts. This book provides both. You’ll use vital 9-minute Methods to get started quickly. Learn and use ...
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Darkest Secrets of Small Business Marketing: Stop Procrastinating, Attract Customers and Jumpstart Your Big Profits
- Narrated by: Virtual Voice
- Length: 5 hrs and 36 mins
- Release date: 01-20-24
- Language: English
- What’s a dirty word in small business marketing? Procrastination. Finally, here is the first marketing book that confronts the reality that many ...
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The 8 Pillars of Social Media Marketing in 2019
- Learn How to Transform Your Online Marketing Strategy For Maximum Growth with Minimum Investment. Facebook, Twitter, LinkedIn, Youtube, Instagram +More
- By: Matthew Bartnik
- Narrated by: Michael Watkins
- Length: 3 hrs
- Unabridged
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Don’t make the mistake so many other companies make where they just plaster the same material, the same message on every social media platform without thought or finesse. This book will teach you how to master each platform and custom tailor your marketing approach to each platform while still keeping a consistent streamlined branding message.
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Only Baseline Information Here
- By Lauryn Snapp on 07-29-18
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The 8 Pillars of Social Media Marketing in 2019
- Learn How to Transform Your Online Marketing Strategy For Maximum Growth with Minimum Investment. Facebook, Twitter, LinkedIn, Youtube, Instagram +More
- Narrated by: Michael Watkins
- Length: 3 hrs
- Release date: 07-11-18
- Language: English
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This book will teach you how to master each platform and custom tailor your marketing approach to each platform while still keeping a consistent streamlined branding message....
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Conspiracies and Conspiracy Theories in the Age of Trump
- By: Daniel C. Hellinger
- Narrated by: Gary Roelofs
- Length: 12 hrs and 35 mins
- Unabridged
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This book focuses on the constant tension between democracy and conspiratorial behavior in the new global order. It addresses the prevalence of conspiracy theories in the phenomenon of Donald Trump and Trumpism, and the paranoid style of American politics that existed long before, first identified with Richard Hofstadter. Hellinger looks critically at both those who hold conspiracy theory beliefs and those who rush to dismiss them.
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Absolutely sucks
- By Daniel Di-Maio on 07-14-22
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Conspiracies and Conspiracy Theories in the Age of Trump
- Narrated by: Gary Roelofs
- Length: 12 hrs and 35 mins
- Release date: 03-06-20
- Language: English
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This book focuses on the constant tension between democracy and conspiratorial behavior in the new global order. It addresses the prevalence of conspiracy theories in the phenomenon of Donald Trump and Trumpism....
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Instant Credibility Online
- 25 Tactics to Win Website Visitors' Trust. And Go from Nobody to Influencer in 6 Months or Less.
- By: John Weiler
- Narrated by: Kevin Rineer
- Length: 2 hrs and 30 mins
- Unabridged
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Whether you’re a business owner, entrepreneur, or freelancer, winning trust online can be a colossal feat. How can you prove your expertise when you’re just starting out or have only been in business a few years? Becoming an influencer and growing a profitable website seems like a moonshot. But it isn’t. You can rise to influencer status this year. You can wow browsers with eye-popping credibility that has them begging to punch in their credit card details. And you can do this in six months or less - and possibly even in weeks.
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Instant Credibility Online
- 25 Tactics to Win Website Visitors' Trust. And Go from Nobody to Influencer in 6 Months or Less.
- Narrated by: Kevin Rineer
- Length: 2 hrs and 30 mins
- Release date: 04-28-21
- Language: English
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Whether you’re a business owner, entrepreneur, or freelancer, winning trust online can be a colossal feat. Becoming an influencer and growing a profitable website seems like a moonshot. But it isn’t....
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The Cost of Free Money
- How Unfettered Capital Threatens Our Economic Future
- By: Paola Subacchi
- Narrated by: Henrietta Meire
- Length: 11 hrs and 36 mins
- Unabridged
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When it comes to the afflictions of the global economy, almost everyone - and especially Donald Trump - is quick to point the finger of blame at the state of international trade. But what about unconstrained capital flows? Unfettered capital has resulted in a string of financial and economic crises that have left our political systems strained and dialogue corroded. The once perceived benefits of openness have been cast to the wayside and the cracks in the global order can no longer be ignored.
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The Cost of Free Money
- How Unfettered Capital Threatens Our Economic Future
- Narrated by: Henrietta Meire
- Length: 11 hrs and 36 mins
- Release date: 09-29-20
- Language: English
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A penetrating account of how unchecked capital mobility is damaging international cooperation, polarizing the economic landscape, and ultimately reshaping the global order....
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Accessing the Media
- How to Get Good Press
- By: Jill Osborn
- Narrated by: Teri Schnaubelt
- Length: 4 hrs and 32 mins
- Unabridged
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Accessing the Media takes the listener behind the scenes to understand how best to work with press to get publicity. Perfect for politicians, business leaders, lobbyists, and media junkies, this reference provides an insider's look at how the modern newsroom works, detailing the different roles of reporters, editors, and producers. Listeners will learn how to forge relationships with media personnel in television, radio, print, and the web to craft the press coverage they want.
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A MUST LISTEN/READ!!!
- By A. Berlin on 10-30-20
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Accessing the Media
- How to Get Good Press
- Narrated by: Teri Schnaubelt
- Length: 4 hrs and 32 mins
- Release date: 05-15-18
- Language: English
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Accessing the Media takes the listener behind the scenes to understand how best to work with press to get publicity. Perfect for politicians, business leaders, lobbyists, and media junkies, this reference provides an insider's look at the modern newsroom....
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When the Headline Is You
- An Insider's Guide to Handling the Media
- By: Jeff Ansell
- Narrated by: Alan Sklar
- Length: 7 hrs and 6 mins
- Unabridged
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Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world.
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When the Headline Is You
- An Insider's Guide to Handling the Media
- Narrated by: Alan Sklar
- Length: 7 hrs and 6 mins
- Release date: 07-10-20
- Language: English
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Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media....
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