Social Media Management

The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise.

Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today - earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle.

Social media has changed the meaning of opportunity forever. Today, an ordinary phone can become a printing press, a marketing firm, and a global stage — all at once. The people who understand this new reality are no longer just users; they’re entrepreneurs. Social media management is the modern gold rush, and this book is your map to the mines.

Buy the Workbook Used at Stanford Continuing Studies to Teach Social Media Marketing for business. 2025 UPDATED EDITION - all info verified, and a NEW chapter on 'Marketing Basics,' plus continuing analysis of TikTok, as well as revisions on LinkedIn, Facebook and other major platforms.

Managing Social Media for Profit provides an overview of social media and how it can be used as a source of life-changing income. From understanding the basics of social media, exploring what skills are needed to become a social media manager, and learning about tools that can help manage your business—this book has something for everyone.

In the era of constant online visibility, one misstep can tarnish a reputation built over years. Reputation Repair on Social Media is a crucial guide for individuals, businesses, and brands navigating the aftermath of a social media crisis. This book provides practical, actionable strategies for repairing your image, regaining trust, and transforming online misfortunes into opportunities for growth.

How to Start a Social Media Management Business is your guide to building a business from the ground up. Whether you're an enthusiastic beginner or a seasoned pro looking to monetize your skills, this book provides instructions on launching, managing, and expanding a social media management business. Discover how to market your services, acquire clients, optimize operations, and scale your business effectively. Filled with practical advice, real-world examples, and the latest industry insights, this book equips you with the knowledge to create a sustainable and rewarding enterprise.

This book is not about the newest trends or the latest hacks. Instead, it revisits the early practices and principles that shaped social media, reminding us that the roots of Facebook, Instagram, YouTube, and more still matter today. If you’re searching for new tricks, this book is not for you. But if you want to rediscover the timeless foundations that built social media, then you’ve found the right guide.

Based on Donald Miller’s bestselling book?Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Most business owners are blindly guessing at their social media strategy...

If you cut off a spider's leg, it's crippled; if you cut off its head, it dies. But if you cut off a starfish's leg it grows a new one, and the old leg can grow into an entirely new starfish. The Starfish and the Spider argues that organizations fall into two categories: "spiders", which have a rigid hierarchy, and "starfish", which rely on the power of peer relationships.

Marketing your business through social media isn't an option these days - it's absolutely imperative. In this new edition of the best-selling Social Media Marketing All-in-One for Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace.

Crisis Management: Recovering the Social License by Corporate Conformance expands the literature on crisis management by drawing on criminological concepts such as individual and corporate deviance by misconduct convenience. Gottschalk discusses a variety of crisis management situations, and crisis management readiness is emphasized.

Through heartfelt reflections—including excerpts from her grandmother’s diaries and the vulnerable story of her son’s cancer diagnosis—Piehl shows how storytelling can bring light to dark seasons, strengthen connections, and leave a lasting legacy.

The Economics of Attention: How Your Time Is Being Sold We’re living in a new kind of economy one that doesn’t run on oil, gold, or even money. It runs on attention. Every scroll, every click, every second you spend online is part of a massive, hidden system the attention economy where your time is the most valuable currency, and you’re being sold without even knowing it. Big tech, media companies, influencers, advertisers they’re all in the same game: capturing and monetizing your time. But here’s the truth no one tells you in this economy, you’re not the customer… you’re ...

Are you ready to turn your passion into a profitable Etsy business? Whether you're new to Etsy or looking to take your shop to the next level, The Complete Guide to Setting Up and Managing an Etsy Shop offers the ultimate roadmap to success in 2025. Packed with practical, step-by-step strategies, this comprehensive guide covers everything you need to know—from crafting a winning product line and optimizing your shop for Etsy SEO to leveraging the power of social media platforms like TikTok and Instagram to drive traffic and sales. Discover how to: Build and brand your Etsy shop for ...

En El arte de la guerra, Sun Tzu hace análisis detallados y recomendaciones útiles sobre trece temas principales de la estrategia militar: la planeación, el reto, el ataque, el posicionamiento, la dirección, fuerzas y debilidades, las maniobras, la implementación de las tácticas, el avance, el terreno, las fases de una campaña, las armas y el uso de información.

One of the biggest myths that plagues the business world today is that our ability to network depends on having the “gift-of-gab.” You don’t have to be outgoing to be successful at networking. You don’t have to become a relentless self-promoter. In fact, you don’t have to act like an...

Classroom management is traditionally a matter of encouraging good behavior and discouraging bad by doling out rewards and punishments. But studies show that when educators empower students to address and correct misbehavior among themselves, positive results are longer lasting and wider reaching. In Better Than Carrots or Sticks, longtime educators and best-selling authors Dominique Smith, Douglas Fisher, and Nancy Frey provide a practical blueprint for creating a cooperative and respectful classroom climate in which students and teachers work through behavioral issues together.

Something strange happens when you look at a screen. You get caught in loops that drain your energy and chip away at your agency. If you find yourself doomscrolling, feeling scattered after every session, or noticing the beginnings of “brain rot,” this audiobook is for you.

What if charisma could be taught? For the first time, science and technology have taken charisma apart, figured it out and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial. What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this knowledge. The world will become your lab, and every person you meet, a chance to experiment.