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Accessing the Media
- How to Get Good Press
- Narrado por: Teri Schnaubelt
- Duración: 4 h y 32 m
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Resumen del Editor
Accessing the Media takes the listener behind the scenes to understand how best to work with press to get publicity. Perfect for politicians, business leaders, lobbyists, and media junkies, this reference provides an insider's look at how the modern newsroom works, detailing the different roles of reporters, editors, and producers. Listeners will learn how to forge relationships with media personnel in television, radio, print, and the web to craft the press coverage they want.
Award-winning journalist Jill Osborn exposes the three strategic steps that must be used to gain favorable coverage with the media at just the right time. She gives you the inside scoop on how to think like a national or local journalist so you can control the headlines. And she even provides sample press releases to help shape your message. When reading Accessing the Media, you will have a personal media consultant without the cost of hiring one.
Whether you are running for office, looking to improve visibility for your business, or simply want a deeper understanding of what you see and read in the news, Accessing the Media is the perfect guide to getting your story out to the world.
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- De: Sean Spicer
- Narrado por: Sean Spicer
- Duración: 8 h y 5 m
- Versión completa
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General4.5 out of 5 stars 252
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Narración:4.5 out of 5 stars 225
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Historia4 out of 5 stars 222
For more than two decades, Sean Spicer had been a respected political insider, working as a campaign and communications strategist. But in December 2016, he got the call of a lifetime. President-elect Donald J. Trump had chosen him to be the White House press secretary. And life hasn’t been the same since. When he accepted the job, Spicer was far from a household name. But then he walked into the bright lights of the briefing room, and the cameras started rolling. His every word was scrutinized. Every movement was parodied. Every detail became a meme. And that’s just the public side.
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5 out of 5 stars
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I did not expect to like this non-fiction book!
- De Wayne en 07-30-18
De: Sean Spicer
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Clowns to the Left of Me, Jokers to the Right
- Opinionated Columns on American Life
- De: Michael Smerconish
- Narrado por: Michael Smerconish
- Duración: 13 h y 36 m
- Versión completa
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General4.5 out of 5 stars 205
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Narración:4.5 out of 5 stars 179
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Historia4.5 out of 5 stars 179
Opinionated talk show host and columnist Michael Smerconish has been chronicling local, state, and national events for the Philadelphia Daily News and the Philadelphia Inquirer for more than 15 years. He has sounded off on topics as diverse as the hunt for Osama bin Laden and what the color of your Christmas lights says about you. In this collection of 100 of his most memorable columns, Smerconish reflects on American political life with his characteristic feistiness.
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1 out of 5 stars
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All about Smerc and who cares about the victims
- De Mark J. Rosen en 12-10-20
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Stonewalled
- My Fight for Truth Against the Forces of Obstruction, Intimidation, and Harassment in Obama's Washington
- De: Sharyl Attkisson
- Narrado por: Laural Merlington
- Duración: 15 h y 19 m
- Versión completa
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General4.5 out of 5 stars 572
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Narración:4.5 out of 5 stars 519
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Historia4.5 out of 5 stars 519
Seasoned CBS reporter Sharyl Attkisson reveals how she has been electronically surveilled while digging deep into the Obama Administration and its scandals, and offers an incisive critique of her industry and the shrinking role of investigative journalism in today's media.
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5 out of 5 stars
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Great Reporting
- De Michael G. Boyd en 12-30-14
De: Sharyl Attkisson
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UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- De: Scott Stratten, Alison Stratten
- Narrado por: Allison Stratten, Scott Stratten
- Duración: 6 h y 51 m
- Versión completa
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General4.5 out of 5 stars 53
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Narración:4.5 out of 5 stars 45
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Historia4.5 out of 5 stars 45
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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5 out of 5 stars
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Authentic and genuine people
- De Karin Bertelsen en 06-30-20
De: Scott Stratten, y otros
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Make Noise
- A Creator's Guide to Podcasting and Great Audio Storytelling
- De: Eric Nuzum
- Narrado por: George Newbern
- Duración: 8 h y 14 m
- Versión completa
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General4.5 out of 5 stars 93
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Narración:5 out of 5 stars 81
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Historia4.5 out of 5 stars 80
Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.
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5 out of 5 stars
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Excellent, thought provoking.
- De William Scott en 09-05-20
De: Eric Nuzum
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Gaslighting America
- Why We Love It When Trump Lies to Us
- De: Amanda Carpenter
- Narrado por: Kirsten Potter
- Duración: 7 h y 30 m
- Versión completa
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General4 out of 5 stars 93
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Narración:4.5 out of 5 stars 85
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Historia4 out of 5 stars 84
"Can you believe what Donald Trump said?" In Gaslighting America, Amanda Carpenter breaks down Trump's formula, showing why it's practically foolproof, playing his victims, the media, the Democrats, and the Republican fence-sitters perfectly. She traces how this tactic started with Nixon, gained traction with Bill Clinton, and exploded under Trump. Where some people see lies, Trump's fierce followers see something different. A commitment to winning at all costs: There is nothing he could say that would erode their support at long as it's in the name of taking down his political enemies.
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1 out of 5 stars
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Right Winger Whines False Equivalency
- De B. D en 05-03-18
De: Amanda Carpenter
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True or False
- A CIA Analyst's Guide to Spotting Fake News
- De: Cindy L. Otis
- Narrado por: Erin Dion
- Duración: 7 h y 18 m
- Versión completa
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General4.5 out of 5 stars 71
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Narración:4.5 out of 5 stars 58
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Historia4.5 out of 5 stars 59
In True or False, former CIA analyst Cindy Otis takes listeners through the history and impact of misinformation over the centuries, sharing stories from the past and insights that listeners today can gain from them. Then, she shares lessons learned in over a decade working for the CIA, including actionable tips on how to spot fake news, how to make sense of the information we receive each day, and, most importantly, how to understand and see past our own information biases so that we can think critically about important issues and put events happening around us into context.
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5 out of 5 stars
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Good Introduction
- De Chima Onukwuru en 01-17-21
De: Cindy L. Otis
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The Place to Be
- Washington, CBS, and the Glory Days of Television News
- De: Roger Mudd
- Narrado por: Roger Mudd
- Duración: 12 h y 35 m
- Versión completa
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General4 out of 5 stars 37
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Narración:4.5 out of 5 stars 26
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Historia4.5 out of 5 stars 26
Roger Mudd joined CBS in 1961 and rose to fame as the congressional correspondent, covering the historic Senate filibuster debate over the 1964 Civil Rights Act. Mudd was there to see Dan Rather going toe-to-toe with the Nixon White House, Marvin Kalb deciphering the State Department, Daniel Schorr bird-dogging Watergate, Lesley Stahl and Connie Chung staking out all the president's men, George Herman presiding over Face the Nation, Bob Schieffer covering the Pentagon like a police reporter.
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5 out of 5 stars
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No Doubt About It
- De Deborah Jacob en 02-24-17
De: Roger Mudd
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Never Eat Alone, Expanded and Updated
- And the Other Secrets to Success, One Relationship at a Time
- De: Keith Ferrazzi, Tahl Raz
- Narrado por: Richard Harries
- Duración: 13 h y 49 m
- Versión completa
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General4.5 out of 5 stars 2,176
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Narración:4.5 out of 5 stars 1,829
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Historia4.5 out of 5 stars 1,825
In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
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1 out of 5 stars
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Couldn't finish
- De book smart en 05-01-16
De: Keith Ferrazzi, y otros
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Rachel Maddow
- A Biography
- De: Lisa Rogak
- Narrado por: Kirsten Potter
- Duración: 5 h y 17 m
- Versión completa
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General4.5 out of 5 stars 400
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Narración:5 out of 5 stars 335
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Historia5 out of 5 stars 332
Rachel Maddow has beaten the odds in a way that's novel in today's America: She uses her brain. In a world of banal and opinionated soundbites, she regularly crushes Sean Hannity's ratings thanks to her deeply researched reports. And in our highly polarized world, Maddow amiably engages the staunchest conservatives, while never hesitating to expose their light-on-facts defenses.
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2 out of 5 stars
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Absolute Pablum.
- De mj en 02-03-20
De: Lisa Rogak
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Unhinged
- An Insider's Account of the Trump White House
- De: Omarosa Manigault Newman
- Narrado por: Omarosa Manigault Newman
- Duración: 11 h y 6 m
- Versión completa
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General4 out of 5 stars 2,430
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Narración:4 out of 5 stars 2,128
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Historia4 out of 5 stars 2,123
Few have been a member of Donald Trump’s inner orbit longer than Omarosa Manigault Newman. Their relationship has spanned 15 years - through four television shows, a presidential campaign, and a year by his side in the most chaotic, outrageous White House in history. But that relationship has come to a decisive and definitive end, and Omarosa is finally ready to share her side of the story in this explosive, jaw-dropping account.
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3 out of 5 stars
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Take if for what it's worth...
- De Clay en 08-14-18
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I Shouldn't Be Telling You This
- Success Secrets Every Gutsy Girl Should Know
- De: Kate White
- Narrado por: Cassandra Campbell
- Duración: 10 h y 2 m
- Versión completa
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General4.5 out of 5 stars 102
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Narración:4.5 out of 5 stars 86
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Historia4 out of 5 stars 86
A witty, wise, straight-talking career guide for women, I Shouldn't Be Telling You This is the perfect book for the current economic climate, whether you're just starting out, re-entering the workforce after maternity leave, or simply looking for a career change; it contains essential tips and bold strategies from a gutsy innovator who helped increase Cosmo's circulation by half a million copies per month.
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5 out of 5 stars
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AMAZING
- De valarie en 01-21-14
De: Kate White
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The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
- Duración: 6 h y 41 m
- Versión completa
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General4 out of 5 stars 58
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Narración:4 out of 5 stars 46
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Historia4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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5 out of 5 stars
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Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
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Slanted
- How the News Media Taught Us to Love Censorship and Hate Journalism
- De: Sharyl Attkisson
- Narrado por: Sharyl Attkisson
- Duración: 9 h y 49 m
- Versión completa
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General5 out of 5 stars 645
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Narración:5 out of 5 stars 558
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Historia5 out of 5 stars 555
We have reached a state of utter absurdity, where journalism schools teach students that their own personal truth or chosen narratives matter more than reality. In Slanted, Attkisson digs into the language of propagandists, the persistence of false media narratives, the driving forces behind today's dangerous blend of facts and opinion, the abandonment of journalism ethics, and the new, Orwellian definition of what it means to report the news.
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5 out of 5 stars
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Connecting the dots
- De Amy Cox en 11-29-20
De: Sharyl Attkisson
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A Slobbering Love Affair
- The Torrid Romance Between Barack Obama and the Mainstream Media
- De: Bernard Goldberg
- Narrado por: Alan Sklar
- Duración: 4 h y 22 m
- Versión completa
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General4.5 out of 5 stars 93
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Narración:4.5 out of 5 stars 36
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Historia4.5 out of 5 stars 38
According to Bernard Goldberg, the media crossed an important line in the 2008 presidential race, moving from their usual unthinking liberal bias to crass partisanship of the crudest kind, practically acting as spin doctors for the presidential campaign of Barack Obama. In A Slobbering Love Affair, his most provocative book yet, Goldberg demonstrates how the media launched an unparalleled effort to ensure the election of the man they regarded as the One.
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5 out of 5 stars
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spot on!
- De Eunice en 05-28-09
De: Bernard Goldberg
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Harry, a History
- The True Story of a Boy Wizard, His Fans, and Life Inside the Harry Potter Phenomenon
- De: Melissa Anelli
- Narrado por: Renée Raudman
- Duración: 10 h y 58 m
- Versión completa
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General4 out of 5 stars 286
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Narración:4 out of 5 stars 194
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Historia4 out of 5 stars 194
With remembrances from J. K. Rowling's editors, agents, publicists, fans, and Rowling herself, Melissa Anelli takes us on a personal journey through every aspect of the Harry Potter phenomenon - from his very first spell to his lasting impact on the way we live and dream.
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5 out of 5 stars
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Relive the magic!
- De Heather en 03-19-09
De: Melissa Anelli
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The Filter Bubble
- What the Internet Is Hiding from You
- De: Eli Pariser
- Narrado por: Kirby Heyborne
- Duración: 7 h y 32 m
- Versión completa
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General4 out of 5 stars 308
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Narración:4 out of 5 stars 254
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Historia4 out of 5 stars 250
In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
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5 out of 5 stars
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Now in the top 3 best books I've ever read
- De Brian Esserlieu en 05-26-11
De: Eli Pariser
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Under Fire
- Reporting from the Front Lines of the Trump White House
- De: April Ryan, Tamron Hall - foreword
- Narrado por: Janina Edwards
- Duración: 7 h y 27 m
- Versión completa
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General4.5 out of 5 stars 334
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Narración:4.5 out of 5 stars 298
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Historia4.5 out of 5 stars 294
Veteran White House reporter April Ryan thought she had seen everything in her two decades as a White House correspondent. And then came the Trump administration. In Under Fire, Ryan takes us inside the confusion and chaos of the Trump White House to understand how she and other reporters adjusted to the new normal. She takes us inside the policy debates, the revolving door of personnel appointments, and what it is like when she, as a reporter asking difficult questions, finds herself in the spotlight, becoming part of the story.
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5 out of 5 stars
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- De Deborah en 09-03-18
De: April Ryan, y otros
Lo que los oyentes dicen sobre Accessing the Media
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- A. Berlin
- 10-30-20
A MUST LISTEN/READ!!!
This is hands down the best book I’ve read/listened to in regards to marketing, improving visibility, and how to promote the story you want the media to share. If you are a politician, business leader, or anyone who has dealings with the media, this is a must buy.
I actually tested her methods out in real life, and was amazed how well everything she wrote about ACTUALLY worked!! The media shared my narrative because I knew how to sell the story and make it compelling. I easily built trust and friendships with the media by using the framework the author lays out in her book. It was almost like having the answer key to a test, while taking it.
I’m ready for another book by this author!
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