Selling Entertainment

Part memoir, part manifesto, this is the story of a woman determined to go deep inside a business she was raised to hate, so she could save the world—and herself—through advertising. What could possibly go wrong? As a high-level advertising creative director for 14 years, Lu Chekowsky willed...

You probably think sales reps close deals. But the data’s in. More than 90 percent of B2B buying happens during internal meetings—not sales meetings. Which means deals are won and lost when you're not in the room. Yet, the typical sales book and process still focuses on sales reps in sales meetings. It’s like trying to win a Formula 1 race while driving on the wrong track. That’s why Selling With teaches you the art of buyer enablement—the process of creating committed champions for every deal in your pipeline, while enabling them to sell internally with a compelling written message.

Authored by a former story analyst-turned-development executive, this newly revised, expanded, and updated edition of The 1-3-5 Story Structure Made Simple System guides screenwriters, producers, and other entertainment industry professionals through the industry's best practices. This includes writing, developing, pitching, and selling a screenplay from the buyer's point of view.

Author’s note: This special edition of Shut Up and Sell More Weddings & Events is for DJs, entertainers, lighting and photo booth companies. If you’ve already read the original edition, most of this is going to be the same for you. I’ve updated and changed the references to be specifically applicable to disc jockeys, lighting and photo booth companies. It will certainly be a good refresher for you, I just want to be transparent. If you’ve not read the original book, this will be all new to you..Thanks for choosing this book, and I look forward to your feedback and seeing how else I ...

This book is written for the athlete, team or concert promoter seeking sponsorship relationships in the sport and entertainment fields. The techniques presented here will help any company, sport team, entertainment company, marketing agency and charitable organization that uses corporate sponsorships to support its activities. Build your marketing team around this book and you’ll experience success.

There are only, in my humble opinion, two kinds of readers: readers who love your books and readers who don’t know they love your books yet. But how do you reach those readers in the second category, no matter what kind of writer you are? The answer to that question is...universal fantasy. Universal fantasy is why my sales tripled when I “accidentally” wrote three books that landed in the Amazon Top 100. Universal fantasy is why some authors get gobs of gushing reviews and some authors who write “way better” get crickets.

The award-winning, platinum-selling rapper, songwriter, and television personality shares her “open and revealing account” (Neil Martinez-Belkin, New York Times bestselling author) of coming of age in Miami, her unstoppable ascent to music stardom, and her lasting impact as a legendary...

Want to sell a screenplay, but figure there’s no chance it’ll ever happen? I mean, you don’t know a soul in Hollywood, right? You don’t have James Cameron on your speed dial. Christopher Nolan isn’t in your yoga class. Quentin Tarantino doesn’t shop at the same Whole Foods that you do. I mean, who’s going to take a chance on you? There’s no way you could ever sell a screenplay. Right? Well…

If you're serious about your screenwriting, then you're serious about seeing your scripts produced. This book cuts to the chase with the point-by-point essentials behind every successful screenplay and shows you how to demonstrate the professional expertise that will get your scripts noticed. It's a quick, concise listen that gets to the bottom line with a no-nonsense approach to put your writing on a level with Hollywood's working professional screenwriters. Making movies is a complex matter so difficult that very few atempt it.

You're in a career where it's considered "normal" to be broke. If you were doing anything else for a living, you'd have given up by now.

And I'm sure there are people in your life who wish you'd do just that... They want you to settle down, get a "real" job, and make music a hobby. Screw 'em. The truth is, if you know what to do, you can make a lot of money as a musician. This book shows you what to do.

This second volume adds the knowledge and experience that my company has gained since writing the first volume known as “Finding Sponsors.” After having made thousands of phone calls, engaged in many presentations and negotiations and helped teams and organizations obtain funding, we feel we are uniquely positioned to write this book. Since the first volume, we have also worked to develop funding opportunities in the entertainment industry for agents, marketing companies and concert/party promoters. Our experiences in developing sponsorship proposals have been invaluable to our efforts ...

There are nearly 50,000 screenplays registered with the Writer’s Guild every year. And 99 percent of them suck. But they don’t have to. That’s why I decided to write this book. So before you head out to another hundred-dollar screenwriting conference to learn how to write a screenplay or buy another paint-by-the-numbers 3-act script formula give my book a try. I can’t guarantee you’ll sell your script.

Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms.

Are you ready to start sharing your artwork with the world? This book, Start Selling Your Art: A Guide to Starting a Professional Art Business, will help you create a plan to sell your artwork. Topics covered include envisioning your dream art career, marketing, pricing your work, tips for selling in-person and online, art fairs, galleries, commissions, finding your perfect clients, and more!

Who wears lipstick today – as a matter of routine? And for those who do, is it out of obligation to a strict feminine standard, or some other reason entirely? Lipstick reconsiders the beauty world’s most conspicuous – and contentious – tool of artifice. Tossing expired ideas about femininity like so many tubes of melting wax, Lipstick explores how self-adornment can be a source of play, pleasure, and transformation, as well as how lipstick can knock gender norms off balance.

It sounds so simple: Tell stories from your life, and people will remember your message. But when you get down to crafting one, there's nothing easy about it. Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are.

Unlock the secrets to turning your art into a lucrative business. Carina seamlessly combines insights from art history and personal experiences to offer a unique perspective on creating visually captivating and commercially successful pieces. Learn to craft art that resonates on a personal level while meeting the demands of a smart and discerning market. Carina provides actionable tips to empower you to create with both purpose and profitability in mind.

If the Hollywood implosion does come to fruition then where do aspiring filmmakers go to make a living? This unique survival guide is designed to help über-independent filmmakers navigate the terrain of direct digital distribution. It will show them how to really sell a product online.

This audiobook is a culmination of nearly 50 years of art sales and marketing experience. It is jam-packed with useful information, ideas, and advice that any artist can use to become more successful, particularly by selling their work to interior-design professionals.

Many musical artists fail to utilize social media effectively, finding it confusing or overwhelming. They create a few posts, don’t see results, and immediately give up. But there are strategies to follow that have been tried and tested by musicians like you. These methods will help you get your name out there, monetize music, and find heights of success you never imagined. Music Business & Marketing Accelerator Using Instagram is a resource for any singer, songwriter, rapper, or producer who wants to make a splash on the internet.