Science Attention

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

Nothing is harder to do these days than nothing. But in a world where our value is determined by our 24/7 data productivity...doing nothing may be our most important form of resistance. So argues artist and critic Jenny Odell in this field guide to doing nothing (at least as capitalism defines it). Our attention is the most precious - and overdrawn - resource we have. Once we can start paying a new kind of attention, we can undertake bolder forms of political action, reimagine humankind's role in the environment, and find more meaningful understandings of happiness and progress.

Every year, millions of withdrawn little girls and chronically overwhelmed women go undiagnosed with Attention Deficit Disorder because they don't fit the stereotypical profile: they're not fast-talking, hyperactive, or inattentive, and they are not male. Sari Solden's groundbreaking study reveals that ADHD affects just as many women as men, and that the resulting depression, disorganization, anxiety, and underachievement are also symptoms of ADHD. Newly revised and updated to reflect the latest clinical research, the book explores treatment and counseling options and more.

Over decades of research and work with thousands of families, Russell A. Barkley has become a leading authority on attention-deficit/hyperactivity disorder (ADHD) in kids and teens. He has learned what a huge difference parents can make in supporting their children's success - as well as how overwhelming it can be. This concise guide presents 12 key parenting principles for dealing with common behavioral, emotional, and school challenges.

There's nothing more frustrating than watching your bright, talented son or daughter struggle with everyday tasks like finishing homework, putting away toys, or following instructions at school. Your "smart but scattered" child might also have trouble coping with disappointment or managing anger. Drs. Peg Dawson and Richard Guare have great news: There's a lot you can do to help.

Is It You, Me, or Adult A.D.D.? is a meticulously researched, comprehensive guide to recognizing and dealing with Adult ADHD, offering a message of hope for the millions of people whose lives this disorder has impacted.

Whether you're a young adult who is stalled on the journey to independence or a concerned parent still sharing the family nest, this compassionate book is for you. Providing a fresh perspective on the causes of failure to launch, the expert authors present a 10-step plan that helps grown kids and parents work together to achieve liftoff. 

Now, most people have heard of ADHD and know someone who may have it. But lost in the discussion of both childhood and adult diagnosis of ADHD is the potential upside: Many hugely successful entrepreneurs and highly creative people attribute their achievements to ADHD. Also unknown to most are the recent research developments, including innovations that give a clearer understanding of the ADHD brain in action.

Does toxic pollution cause attention-deficit/hyperactivity disorder (ADHD)? What about screen use? Are alternative treatments worth exploring? Can dietary changes help? From leading ADHD researcher Joel T. Nigg, this book presents exciting treatment advances grounded in the new science of epigenetics - how genes and the environment interact. Distinguishing unsupported, even dangerous, approaches from bona fide breakthroughs, Dr. Nigg describes specific lifestyle changes that have been proven to support the developing brain.

Through vivid stories of the experiences of their patients (both adults and children), Drs. Hallowell and Ratey show the varied forms ADD takes - from the hyperactive search for high stimulation to the floating inattention of daydreaming - and the transforming impact of precise diagnosis and treatment.

In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials, and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants", contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions, but the end result of more than a century's growth and expansion in the industries that feed on human attention.

Nobody needs telling that there isn't enough time. We're obsessed by our lengthening to-do lists, our overfilled inboxes, the struggle against distraction and the sense that our attention spans are shrivelling. Yet we rarely make the conscious connection that these problems only trouble us in the first place, thanks to the ultimate time-management problem: the challenge of how best to use our 4,000 weeks. Four Thousand Weeks is an uplifting, engrossing and deeply realistic exploration of this problem.

Why America's sons are underachieving, and what we can do about it. Something is happening to boys today. From kindergarten to college, American boys are, on average, less resilient and less ambitious than they were a mere 20 years ago. The gender gap in college attendance and graduation rates has widened dramatically. In Boys Adrift, Dr. Leonard Sax delves into the scientific literature and draws on more than 20 years of clinical experience to explain why boys and young men are failing in school and disengaged at home.

Currie is well-known as the very first professional dating coach in what is now known as the "Manosphere" to encourage single heterosexual men to use upfront, specific, and straightforwardly honest verbal communication methods (otherwise known informally as "direct verbal game") as a means of quickly identifying women who possess sexually duplicitous tendencies and/or highly manipulative and materialistic desires with men.

**Discover the Power of Mindfulness and Transform Your Life!** Embark on a transformative journey with our brand-new eBook, "Mindfulness" - an insightful and comprehensive guide that delves deep into the world of mindfulness and unveils the secrets to unlocking inner peace, happiness, and well-being. Designed to offer an engaging, easy-to-understand exploration into the many facets of mindfulness, this eBook is your ultimate companion on the path towards self-discovery and personal growth. Dive into the rich historical roots of mindfulness and uncover how the practice has evolved over the ...

Technology surrounds us every day: a phone alarm wakes us up, an electronic calendar tracks assignment deadlines, GPS directs us to the new dentist’s office, social media keeps us connected to friends and family, and streaming platforms make sure we’re never without something new to binge-watch. Our devices and apps can make life much more convenient and entertaining. But for years, scientists have warned that too much screen time may have negative effects on our health.

One of Granta’s Best of Young American Novelists, Joshua Cohen arrives with his first collection of nonfiction, the culmination of two decades of writing and thought about life in the digital age. In essays, memoir, criticism, diary entries, and letters—many appearing here for the first time—Cohen covers the full depth and breadth of modern life.

If you're the parent of a "smart but scattered" teen, trying to help him or her grow into a self-sufficient, responsible adult may feel like a never-ending battle. Now you have an alternative to micromanaging, cajoling, or ineffective punishments. This positive guide provides a science-based program for promoting teens' independence by building their executive skills - the fundamental brain-based abilities needed to get organized, stay focused, and control impulses and emotions.

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.

Alexandra Horowitz’s brilliant On Looking: Eleven Walks with Expert Eyes shows us how to see the spectacle of the ordinary - to practice, as Sir Arthur Conan Doyle put it, "the observation of trifles". On Looking is structured around a series of eleven walks the author takes, mostly in her Manhattan neighborhood, with experts on a diverse range of subjects, including an urban sociologist, the well-known artist Maira Kalman, a geologist, a physician, and a sound designer. She also walks with a child and a dog to see the world as they perceive it.