Science Attention

ADHD may be the defining diagnosis of our time. According to the latest data, more than 10 percent of American children (that’s 7.1 million kids) have been diagnosed with ADHD. And the number of stimulant prescriptions for adults in their 30s has shot up nearly threefold since 2012. In recent years, this explosion in demand has combined with other factors to create a widespread stimulant shortage in the US. In the second installment of Backfired, cohosts Leon Neyfakh and Arielle Pardes look at the unintended consequences of the ADHD industry, and trace the surprising path that brought us here.

Narrated by the author himself, in this provocative follow up to his New York Times bestselling The Echo Machine, David Pakman offers a dire warning on the cultural and technological forces that are already melting our brains and transforming the pursuit of truth into an almost impossible, even...

New York Times bestseller! From renowned mental health expert and speaker Dr. Gabor Maté, Scattered Minds explodes the myth of attention deficit disorder (ADD/ADHD) as genetically based—and offers real hope and advice for children and adults who live with the condition. In this breakthrough...

A science-backed framework for achieving your potential in high-stakes moments For more than twenty years, Dr. Justin Anderson has led Premier Sport Psychology, a high-performance psychology consulting group that has become one of the most trusted names in mental training for sport and...

Millions of copies sold! The bestselling modern classic that sparked a worldwide conversation about the value of concentration—and the true costs of fractured attention. “I’m handing you the answer to the overwhelm you feel, and his name is Dr. Cal Newport.” —Mel Robbins, The Mel...

A NATIONAL BESTSELLER "In Do Hard Things, Steve Magness beautifully and persuasively reimagines our understanding of toughness. This is a must-read for parents and coaches and anyone else looking to prepare for life's biggest challenges."—Malcolm Gladwell, author of Outliers and Talking to...

Read by the author, comedian Darcy Michael, a hilarious memoir with a message about living with adult ADHD What if ADHD isn't a disorder to overcome, but a superpower that makes you funnier, more creative, and more resilient? In Attention Seeker, comedian and card-carrying adult with ADHD Darcy...

Currie is well-known as the very first professional dating coach in what is now known as the "Manosphere" to encourage single heterosexual men to use upfront, specific, and straightforwardly honest verbal communication methods (otherwise known informally as "direct verbal game") as a means of quickly identifying women who possess sexually duplicitous tendencies and/or highly manipulative and materialistic desires with men.

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

A compassionate, science-backed guide to improving sleep in children and teens with neurodiversities — written by a renowned pediatric sleep expert who is also the parent of a neurodivergent child.

New York Times bestselling author and neuroscientist Daniel J. Levitin shifts his keen insights from your brain on music to your brain in a sea of details. The information age is drowning us with an unprecedented deluge of data. At the same time, we’re expected to make more—and...

“At Attention is a story of healing, of hope, of that rush of new attraction, of friendship, trust building, letting go, and realizing that you can’t control your heart even when you have binders and lists to control everything else in your life.” —Guilty Pleasures Book Reviews...

This empowering, science-backed guide connects the missing links between ADHD, inflammation, hormonal shifts, gut health, and aging. Written specifically for women navigating the unique challenges of midlife with ADHD, this book helps you finally understand what’s really going on in your body—and what you can do about it.

From the acclaimed founder of environmental neuroscience, Dr. Marc Berman, comes a groundbreaking guide that reveals how interacting with nature can be the secret to improved mental and physical health. Dr. Marc Berman, the pioneering creator of the field of environmental neuroscience, has...

A groundbreaking work of science that confirms, for the first time, the independent existence of the mind–and demonstrates the possibilities for human control over the workings of the brain. Conventional science has long held the position that 'the mind' is merely an illusion, a side effect of...

STOP GUESSING. START ENGINEERING. LEARN THE LAWS OF SOCIAL MEDIA Do you ever wonder why a 15-second video of someone dancing gets 10 million views, while your carefully edited masterpiece gets 50? Most people think going viral is luck. They treat the Creator Economy like a lottery ticket. They are wrong. Just as gravity pulls you down—regardless of whether you "believe" in it—the digital world operates on unbreakable laws of human psychology, data science, and attention economics. Social Media Physics strips away the myths of "influencer culture" and reveals the hard science underneath....

Brought to you by Penguin. What if the only thing standing between you and the seemingly impossible…was belief? Most of your limits aren’t physical. They’re psychological. In Beyond Belief, bestselling author Nir Eyal (Indistractable, Hooked) reveals how the hidden assumptions you carry...

From the author of the #1 New York Times bestseller Inside of a Dog and The Year of the Puppy, this “elegant and entertaining” (The Boston Globe) explanation of how humans perceive their environments “does more than open our eyes...opens our hearts and minds, too, gently awakening us to a...

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work, companies, and more. Whether you’re an artist or a salesperson, a teacher or an...

If you're the parent of a "smart but scattered" teen, trying to help him or her grow into a self-sufficient, responsible adult may feel like a never-ending battle. Now you have an alternative to micromanaging, cajoling, or ineffective punishments. This positive guide provides a science-based program for promoting teens' independence by building their executive skills - the fundamental brain-based abilities needed to get organized, stay focused, and control impulses and emotions.