Performance Selling

You can’t sell without listening to your customers—and yourself. In Listen to Sell, sales coaches Mike Esterday and Derek Roberts draw on their decades of industry experience to reveal the conversations, mindset, and skillset needed to amplify your sales confidence and bring purpose back to your customer relationships. With self-analysis exercises and customized strategies, you’ll learn how your mindset—which encompasses your attitude, what you believe about yourself, and the confidence you have to succeed—is the foundation of top sales performance.

For years, we've been told that success comes from working harder, moving faster, and pushing longer. The result? Burnout, disengagement, and leaders who look accomplished on the outside but exhausted on the inside.

**You don’t hate sales. You hate pretending.** If you’re an introvert, selling often feels like a performance you were never meant to give. You believe in your work—but not in hype. You value clarity—but resist self-promotion. You want your business to grow—but not at the cost of your energy, identity, or integrity. Selling Without Performing offers a different path. This book is for introverts who have to sell— their business, their services, their ideas, and themselves— but refuse to become louder, pushier, or more visible just to do it. This is not a sales book built for ...

The Mindset of a Sales Warrior is your ticket to silence your inner critic and unleash the power within you now. Dive into 42 simple, easy-to-apply strategies, with FPG CEO Jason Forrest, and FPG President, Mary Marshall Forrest. You’ll join with some of the top entrepreneurs in the world to free your mind, so you can earn what you re truly worth. Each strategy comes with a powerful real-world application to bring each one to life with your real-life prospects in your industry today. It’s time to unleash the most authentic version of yourself.

What is the recipe for becoming a high performing b2b salesperson? Conversational Selling provides a detailed look into the preparation and execution of seven key sales conversations that drive success. The sales capabilities required in today’s business environment are outlined in an easy to apply format. By providing a framework and set of strategies this book will help any b2b salesperson, regardless of experience, to increase their productivity.

There are nearly 50,000 screenplays registered with the Writer’s Guild every year. And 99 percent of them suck. But they don’t have to. That’s why I decided to write this book. So before you head out to another hundred-dollar screenwriting conference to learn how to write a screenplay or buy another paint-by-the-numbers 3-act script formula give my book a try. I can’t guarantee you’ll sell your script.

New York Times bestselling coauthor of The Power of Full Engagement, examines the way we tell stories about ourselves to ourselves and, most importantly, the way we can change those stories to transform our business and personal lives. "Your story is your life," says Loehr. As human beings, we...

Whether you are an accomplished sales executive leading a large organization or a sales manager leading a team, your ability to remove obstacles and speed the sales process will determine your success. High-Performance Selling is geared for the sales leader who has to persuade others to work as a sales force of one.

Winning in sales is just like winning in football, you don’t score by playing it safe. You move with purpose, execute with precision, and close with confidence. Red Zone Selling is your ultimate playbook for taking control of deals, eliminating stalls, and finishing strong. Whether you’re facing last-minute objections, slow-moving opportunities, or competitive threats, this framework gives you the structured approach to push every deal over the goal line. With battle-tested strategies inspired by elite athletes and top sales professionals, you’ll master: ● The Closer’s Mindset—...

TV WRITING TOOL KIT 2nd Edition—is an update of my latest story tools, breakdowns, and handouts. The book covers story structure for a TV pilot and spec script, logline formulas for Logline For Your Life and your story, and character. With character, the book goes into the wound and the flaw. I cover everything that I teach in Writers on the Verge at NBC. There are breakdowns for several shows, including—THE GOOD WIFE, MODERN FAMILY, THE NIGHT MANAGER, HOMELAND, FLEABAG, and DEAD TO ME. The book also explores staffing and development.

If you're serious about your screenwriting, then you're serious about seeing your scripts produced. This book cuts to the chase with the point-by-point essentials behind every successful screenplay and shows you how to demonstrate the professional expertise that will get your scripts noticed. It's a quick, concise listen that gets to the bottom line with a no-nonsense approach to put your writing on a level with Hollywood's working professional screenwriters. Making movies is a complex matter so difficult that very few atempt it.

 Next Level Sales Coaching offers insights to sales executives, customer-service managers, business owners, and other professional managers on strategies to overcome common challenges in building a "best in class" sales team. Sales performance can impact a company's revenue, profits, market share, and employee retention. The question is, how do you positively impact those goals? The answer is simple: Sales improve when your team is better trained, coached, and supported. 

Authored by a former story analyst-turned-development executive, this newly revised, expanded, and updated edition of The 1-3-5 Story Structure Made Simple System guides screenwriters, producers, and other entertainment industry professionals through the industry's best practices. This includes writing, developing, pitching, and selling a screenplay from the buyer's point of view.

In What's Your Story? Using Stories to Ignite Performance and Be More Successful, author, entrepreneur, professor and master story teller Craig Wortmann demonstrates the powerful impact stories have on the three most common performance challenges: leadership, strategic selling, and motivation. While the technique of telling stories is the oldest form of communication, it's also the one form that rises above the din of our information-saturated environment.

Go from Reasons to Results! What's preventing you from creating what you want? You are motivated and work hard, but it isn't enough. You feel you have run "smack dab into reality" and are stuck. Narrated by Krystal Zellmer, Brian Klemmer goes beyond platitudes and cliches to offer proven advice that will forever change your personal bottom-line. You will learn three concrete tools that will eliminate feeling overwhelmed by any workload that has increased beyond what you think you can do.

Hey, Sales Manager, feeling overworked, overwhelmed, and underappreciated? You're not the first. The Happy Sales Manager is your guidebook to becoming the BEST Sales Manager you can be, minus the unnecessary stress and frustration.

Close more deals by understanding what your customer really wants. Too often, we hear the message that selling is shallow. In reality, it's the opposite. The most effective salespeople are the ones who dive deeper—who prioritize relationships and stay focused on the big picture of what they're playing for. Iceberg Selling is a technique based on the understanding that, for every person, company, and situation, you can only see 10% of what's really going on. Using single-serving lessons and real-life anecdotes, you’ll learn a series of mindsets and best practices.

Driven by a fascination with human behavior, psychology, sales, and a desire to enhance workplace dynamics, Steve Peters explored the intricate relationship between emotional intelligence and sales performance. Through this exploration, Steve aims to provide listeners with a nuanced understanding of how emotional intelligence can catalyze enhanced performance and interpersonal effectiveness in the modern work environment.

This audiobook is about developing winners - providing salespeople with the secrets sports professionals have used over the years to help them win in highly competitive environments. For example, most top golf pros are all virtually equal skill-wise - you couldn’t pass a sliver of paper between their ability, yet only one of them can win each week. Only one can triumph. So what is it that separates them - if not their skills? The answer to this question is as simple as it is profound; it’s all about how they think!

If you are a talented and ethically grounded sales professional, the most effective way for your customers to get what they want is to do what you tell them to do. Stop “asking for the sale,” and start recommending it. The Sales Upgrade will immerse you in an experiential sales methodology which will allow you to connect on a human level, create value outside of your products and services, and master the many facets of consultative selling.