Performance Selling

You can’t sell without listening to your customers—and yourself. In Listen to Sell, sales coaches Mike Esterday and Derek Roberts draw on their decades of industry experience to reveal the conversations, mindset, and skillset needed to amplify your sales confidence and bring purpose back to your customer relationships. With self-analysis exercises and customized strategies, you’ll learn how your mindset—which encompasses your attitude, what you believe about yourself, and the confidence you have to succeed—is the foundation of top sales performance.

For years, we've been told that success comes from working harder, moving faster, and pushing longer. The result? Burnout, disengagement, and leaders who look accomplished on the outside but exhausted on the inside.

**You don’t hate sales. You hate pretending.** If you’re an introvert, selling often feels like a performance you were never meant to give. You believe in your work—but not in hype. You value clarity—but resist self-promotion. You want your business to grow—but not at the cost of your energy, identity, or integrity. Selling Without Performing offers a different path. This book is for introverts who have to sell— their business, their services, their ideas, and themselves— but refuse to become louder, pushier, or more visible just to do it. This is not a sales book built for ...

The Mindset of a Sales Warrior is your ticket to silence your inner critic and unleash the power within you now. Dive into 42 simple, easy-to-apply strategies, with FPG CEO Jason Forrest, and FPG President, Mary Marshall Forrest. You’ll join with some of the top entrepreneurs in the world to free your mind, so you can earn what you re truly worth. Each strategy comes with a powerful real-world application to bring each one to life with your real-life prospects in your industry today. It’s time to unleash the most authentic version of yourself.

New York Times bestselling coauthor of The Power of Full Engagement, examines the way we tell stories about ourselves to ourselves and, most importantly, the way we can change those stories to transform our business and personal lives. "Your story is your life," says Loehr. As human beings, we...

There are nearly 50,000 screenplays registered with the Writer’s Guild every year. And 99 percent of them suck. But they don’t have to. That’s why I decided to write this book. So before you head out to another hundred-dollar screenwriting conference to learn how to write a screenplay or buy another paint-by-the-numbers 3-act script formula give my book a try. I can’t guarantee you’ll sell your script.

Whether you are an accomplished sales executive leading a large organization or a sales manager leading a team, your ability to remove obstacles and speed the sales process will determine your success. High-Performance Selling is geared for the sales leader who has to persuade others to work as a sales force of one.

Go from Reasons to Results! What's preventing you from creating what you want? You are motivated and work hard, but it isn't enough. You feel you have run "smack dab into reality" and are stuck. Narrated by Krystal Zellmer, Brian Klemmer goes beyond platitudes and cliches to offer proven advice that will forever change your personal bottom-line. You will learn three concrete tools that will eliminate feeling overwhelmed by any workload that has increased beyond what you think you can do.

How much specialized training must a world-class athlete put in before they reach that coveted top step, hear their country's national anthem played, and receive the gold medal? The answer varies by country and by specialty...but it is always measured in years and sometimes even in decades.

Based on 20 years of sales experience, Built to Grow is the go-to-market field guide for startup founders. Startup founders often wish for a playbook for building and scaling a sales function. All too often, it's an experimental, improvisational process, in which any wrong move can lead to wasted time and capital. But in her 20 years building and scaling go-to-market teams, Stephanie Friedman has identified a set of steps that any B2B founder can take to build a successful sales organization.

Don’t try to become a better predictor. Build a better system. After more than twenty years of investing, one line still holds: the hard part is not the forecast. It is doing nothing when doing nothing is the rule, and doing the scheduled thing when the scheduled thing feels insane. The Psychology of Investing is a method book for U.S. readers who already suspected the spreadsheet was not the bottleneck. It shows how fear, greed, FOMO, loss aversion, and overconfidence show up as trades—and how to write a small set of rules before the market asks for a decision. You will learn how to: ...

We need trusting, customer-supplier relationships now more than ever. Technology allows us to understand customers far better at a data level and gives us myriad new ways to communicate. But this explosion of data and technology also creates noise; noise we have to cut through to find trust. Trust. It sits at the heart of all strong relationships. It is no less so in customer relationships. And without trust, the sales process becomes transactional. The dynamics of a technology-based, fast-paced, commercially oriented world cause many salespeople to fall into the transactional-selling trap....

TV WRITING TOOL KIT 2nd Edition—is an update of my latest story tools, breakdowns, and handouts. The book covers story structure for a TV pilot and spec script, logline formulas for Logline For Your Life and your story, and character. With character, the book goes into the wound and the flaw. I cover everything that I teach in Writers on the Verge at NBC. There are breakdowns for several shows, including—THE GOOD WIFE, MODERN FAMILY, THE NIGHT MANAGER, HOMELAND, FLEABAG, and DEAD TO ME. The book also explores staffing and development.

AWESOME LIFE NOW: The High-Performance Guide to Becoming Rich, Successful, Healthy, Happy, and Respected is the only book you need to transform your life. Are you TIRED of living Paycheck to Paycheck? Don't you want more time and more money, and never having to work again? Of course you do. I've made hundreds of millions of dollars, and now it's your turn. Don't you want to take holidays whenever you want, drive the car you want, and live in a mansion? I'll show you how. I've helped tens of thousands of people transform their lives and now I want to help you! This book transforms your mind,...

AI Can Now Prospect, Qualify, and Sequence Better Than Any SDR. So What Makes the Human Seller Worth Paying? Every sales floor is changing. AI writes your outreach emails. It scores your leads. It tells you when to call, what to say, and who to target next. The activities that used to fill your day? Machines do them faster, cheaper, and at a scale no human team can match. Here's what nobody in sales leadership wants to say out loud: the transactional seller is being automated. You will never out-prospect AI. You will never out-sequence a machine. But the sales professionals who understand ...

In What's Your Story? Using Stories to Ignite Performance and Be More Successful, author, entrepreneur, professor and master story teller Craig Wortmann demonstrates the powerful impact stories have on the three most common performance challenges: leadership, strategic selling, and motivation. While the technique of telling stories is the oldest form of communication, it's also the one form that rises above the din of our information-saturated environment.

 Next Level Sales Coaching offers insights to sales executives, customer-service managers, business owners, and other professional managers on strategies to overcome common challenges in building a "best in class" sales team. Sales performance can impact a company's revenue, profits, market share, and employee retention. The question is, how do you positively impact those goals? The answer is simple: Sales improve when your team is better trained, coached, and supported. 

If you're serious about your screenwriting, then you're serious about seeing your scripts produced. This book cuts to the chase with the point-by-point essentials behind every successful screenplay and shows you how to demonstrate the professional expertise that will get your scripts noticed. It's a quick, concise listen that gets to the bottom line with a no-nonsense approach to put your writing on a level with Hollywood's working professional screenwriters. Making movies is a complex matter so difficult that very few atempt it.

Authored by a former story analyst-turned-development executive, this newly revised, expanded, and updated edition of The 1-3-5 Story Structure Made Simple System guides screenwriters, producers, and other entertainment industry professionals through the industry's best practices. This includes writing, developing, pitching, and selling a screenplay from the buyer's point of view.

Close more deals by understanding what your customer really wants. Too often, we hear the message that selling is shallow. In reality, it's the opposite. The most effective salespeople are the ones who dive deeper—who prioritize relationships and stay focused on the big picture of what they're playing for. Iceberg Selling is a technique based on the understanding that, for every person, company, and situation, you can only see 10% of what's really going on. Using single-serving lessons and real-life anecdotes, you’ll learn a series of mindsets and best practices.