Performance Selling

All too often, it’s an experimental, improvisational process, in which any wrong move can lead to wasted time and capital. But in her 20 years building and scaling go-to-market teams, Stephanie Friedman has identified a set of steps that any B2B founder can take to build a successful sales organization. This book is that playbook—a structured and repeatable methodology for building a high-performing sales function from a company’s earliest days.

You can’t sell without listening to your customers—and yourself. In Listen to Sell, sales coaches Mike Esterday and Derek Roberts draw on their decades of industry experience to reveal the conversations, mindset, and skillset needed to amplify your sales confidence and bring purpose back to your customer relationships. With self-analysis exercises and customized strategies, you’ll learn how your mindset—which encompasses your attitude, what you believe about yourself, and the confidence you have to succeed—is the foundation of top sales performance.

The Mindset of a Sales Warrior is your ticket to silence your inner critic and unleash the power within you now. Dive into 42 simple, easy-to-apply strategies, with FPG CEO Jason Forrest, and FPG President, Mary Marshall Forrest. You’ll join with some of the top entrepreneurs in the world to free your mind, so you can earn what you re truly worth. Each strategy comes with a powerful real-world application to bring each one to life with your real-life prospects in your industry today. It’s time to unleash the most authentic version of yourself.

For years, we've been told that success comes from working harder, moving faster, and pushing longer. The result? Burnout, disengagement, and leaders who look accomplished on the outside but exhausted on the inside.

New York Times bestselling coauthor of The Power of Full Engagement, examines the way we tell stories about ourselves to ourselves and, most importantly, the way we can change those stories to transform our business and personal lives. "Your story is your life," says Loehr. As human beings, we...

How much specialized training must a world-class athlete put in before they reach that coveted top step, hear their country's national anthem played, and receive the gold medal? The answer varies by country and by specialty...but it is always measured in years and sometimes even in decades.

**You don’t hate sales. You hate pretending.** If you’re an introvert, selling often feels like a performance you were never meant to give. You believe in your work—but not in hype. You value clarity—but resist self-promotion. You want your business to grow—but not at the cost of your energy, identity, or integrity. Selling Without Performing offers a different path. This book is for introverts who have to sell— their business, their services, their ideas, and themselves— but refuse to become louder, pushier, or more visible just to do it. This is not a sales book built for ...

There are nearly 50,000 screenplays registered with the Writer’s Guild every year. And 99 percent of them suck. But they don’t have to. That’s why I decided to write this book. So before you head out to another hundred-dollar screenwriting conference to learn how to write a screenplay or buy another paint-by-the-numbers 3-act script formula give my book a try. I can’t guarantee you’ll sell your script.

Whether you are an accomplished sales executive leading a large organization or a sales manager leading a team, your ability to remove obstacles and speed the sales process will determine your success. High-Performance Selling is geared for the sales leader who has to persuade others to work as a sales force of one.

Close more deals by understanding what your customer really wants. Too often, we hear the message that selling is shallow. In reality, it's the opposite. The most effective salespeople are the ones who dive deeper—who prioritize relationships and stay focused on the big picture of what they're playing for. Iceberg Selling is a technique based on the understanding that, for every person, company, and situation, you can only see 10% of what's really going on. Using single-serving lessons and real-life anecdotes, you’ll learn a series of mindsets and best practices.

In What's Your Story? Using Stories to Ignite Performance and Be More Successful, author, entrepreneur, professor and master story teller Craig Wortmann demonstrates the powerful impact stories have on the three most common performance challenges: leadership, strategic selling, and motivation. While the technique of telling stories is the oldest form of communication, it's also the one form that rises above the din of our information-saturated environment.

If you're serious about your screenwriting, then you're serious about seeing your scripts produced. This book cuts to the chase with the point-by-point essentials behind every successful screenplay and shows you how to demonstrate the professional expertise that will get your scripts noticed. It's a quick, concise listen that gets to the bottom line with a no-nonsense approach to put your writing on a level with Hollywood's working professional screenwriters. Making movies is a complex matter so difficult that very few atempt it.

Crush complex enterprise deals and eliminate ghosting with a B2B sales framework built for modern revenue growth. Whether you are strategizing on your morning commute or prepping for a high-stakes boardroom pitch, this no-nonsense audio guide cuts through outdated closing tricks. Shift from a...

TV WRITING TOOL KIT 2nd Edition—is an update of my latest story tools, breakdowns, and handouts. The book covers story structure for a TV pilot and spec script, logline formulas for Logline For Your Life and your story, and character. With character, the book goes into the wound and the flaw. I cover everything that I teach in Writers on the Verge at NBC. There are breakdowns for several shows, including—THE GOOD WIFE, MODERN FAMILY, THE NIGHT MANAGER, HOMELAND, FLEABAG, and DEAD TO ME. The book also explores staffing and development.

Push Back Selling: Stand Up for Yourself, Protect Your Value, and Win More Sales Most salespeople work hard, stay busy, and still feel like they are chasing maybe. They follow up on prospects who never move forward, give away too much information, and lose control of the sales process. They feel pressure from every direction and often blame themselves when sales don’t happen. It does not have to be that way. In Push Back Selling, Mario Jannatpour shares a practical and honest approach to sales that puts you back in charge of your conversations, your time, and your value. Drawing on more ...

In this engaging and easy-to-follow audiobook, veteran real estate coach and consultant Brian Icenhower shares what he has discovered about the crucial relationship between human behavior and every facet of the real estate business. From basic beginnings to a deep-dive into the DISC behavior model, this exhaustive book provides invaluable insights into the nature of behavior and how to apply it to everything you do in real estate.

What is the recipe for becoming a high performing b2b salesperson? Conversational Selling provides a detailed look into the preparation and execution of seven key sales conversations that drive success. The sales capabilities required in today’s business environment are outlined in an easy to apply format. By providing a framework and set of strategies this book will help any b2b salesperson, regardless of experience, to increase their productivity.

AI Can Now Prospect, Qualify, and Sequence Better Than Any SDR. So What Makes the Human Seller Worth Paying? Every sales floor is changing. AI writes your outreach emails. It scores your leads. It tells you when to call, what to say, and who to target next. The activities that used to fill your day? Machines do them faster, cheaper, and at a scale no human team can match. Here's what nobody in sales leadership wants to say out loud: the transactional seller is being automated. You will never out-prospect AI. You will never out-sequence a machine. But the sales professionals who understand ...

Winning in sales is just like winning in football, you don’t score by playing it safe. You move with purpose, execute with precision, and close with confidence. Red Zone Selling is your ultimate playbook for taking control of deals, eliminating stalls, and finishing strong. Whether you’re facing last-minute objections, slow-moving opportunities, or competitive threats, this framework gives you the structured approach to push every deal over the goal line. With battle-tested strategies inspired by elite athletes and top sales professionals, you’ll master: ● The Closer’s Mindset—...

We need trusting, customer-supplier relationships now more than ever. Technology allows us to understand customers far better at a data level and gives us myriad new ways to communicate. But this explosion of data and technology also creates noise; noise we have to cut through to find trust. Trust. It sits at the heart of all strong relationships. It is no less so in customer relationships. And without trust, the sales process becomes transactional. The dynamics of a technology-based, fast-paced, commercially oriented world cause many salespeople to fall into the transactional-selling trap....