Performance Marketing

Money - investing, personal finance, and business decisions - is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money.

Discover the power of high-performance marketing with "High-Performance Marketing for Business Owners." This revolutionary book will teach you how to attract new customers, achieve repeat purchases, and turn them into your most loyal advocates. You will learn proven strategies to effectively position your business in the market, create persuasive messages, and build lasting relationships with your customers. From identifying your target audience to implementing cutting-edge marketing tactics, this book will guide you every step of the way. Discover how to leverage the latest digital ...

There are literally thousands of books on selling, coaching, and leadership, but what about the particulars of managing a sales force? Where are the frameworks, metrics, and best practices to help you succeed? Based on extensive research into how world-class companies measure and manage their sales forces, Cracking the Sales Management Code is the first operating manual for sales management.

FINALLY! Build an affiliate business that’s so lasting, simple, & profitable you could sell it for millions… This book contains the simple systems and secrets that took me from living in my parents' basement to building lasting affiliate businesses that make me $10,000,000+ per year. Want to know the secret sauce? Pay-per call.

#1 New York Times Bestseller More than 10 million Copies Sold In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be ""positive"" all the time so that we can truly become better, happier people. For decades, we’ve been...

"Google Ads Mastery: Unlocking Success in Digital Advertising" is a comprehensive and definitive guide that takes businesses and marketers on an enlightening journey through the intricate world of online advertising. Designed to empower both beginners and experienced professionals, this book offers a deep dive into the intricacies of Google Ads, equipping readers with the knowledge, strategies, and tools necessary to create highly effective campaigns and unlock remarkable success in the digital realm. In this book, you'll embark on a step-by-step exploration of Google Ads, starting with the...

Crushing Quota teaches you how to develop the best coaching approach for your teams and their individual sellers using powerful research-based best practices. This is the definitive guide to making sales coaching work for any sales team in any industry.

Unlock the secrets of modern trading with Stock Market Mastery, your ultimate guide to harnessing the power of AI in finance. Step into the future of investing where artificial intelligence revolutionizes traditional strategies, redefining how we understand and navigate the stock market. Discover the rise of predictive AI and explore how it's transforming financial landscapes, making data-driven decisions not just a possibility, but a necessity. Whether you're a seasoned investor or just starting, this book delves into the core of AI-powered predictive models, explaining the basics of ...

Technical analysis is a collection of techniques designed to help you make trading decisions in securities markets. Technical Analysis for Dummies helps you take a hard-headed look at what securities prices are actually doing rather than what economists or analysts say they should be doing, giving you the know-how to use that data to decide whether to buy or sell individual securities. Since the publication of the first edition, listeners have been faced with many changes, such as new interest rates, looming bank crises, and adjusting market climates.

Applying performance techniques to propel your non-acting career can significantly enhance your communication skills, boost your confidence, and make you stand out in your professional field. Performance techniques traditionally associated with actors can apply to a wide range of careers. This book contains strategies to help you leverage your position using performance techniques for success at your job or business.

Second Edition Just Updated! Released March 2025 with the latest information to keep you up to date. Are you exhausted from the daily grind of your 9-5 job, answering to someone else, waking up before sunrise, and having little control over your own schedule? If so, this book is your gateway to freedom. Affiliate marketing with paid ads is a proven, legitimate, and highly profitable method to make money online—no gimmicks, no MLMs, just results. Imagine leveraging powerful advertising platforms like Facebook Ads, TikTok Ads, Google Ads, and premium news websites to send highly-targeted ...

Unlock the secrets to building a thriving franchise empire with "Scaling Your Success." This comprehensive eBook offers an invaluable guide to navigating the complex world of franchising, designed for entrepreneurs determined to expand their ventures and achieve remarkable success. Dive into Chapter 1, where you'll explore the various franchise models, understanding the benefits and challenges, and essential legal considerations. This foundation sets the stage for informed decision-making as you embark on your franchising journey. Chapter 2 guides you in choosing the right market, with ...

The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers.

Are you fed up with toxic and ineffective work cultures? Now is the time to be the leader who transforms teams to reach successful outcomes. Picture a world where leaders don't just manage—they inspire. Every interaction becomes an opportunity for growth, and every challenge transforms into a stepping stone for development. This isn't just a vision; it's the reality that coaching leadership creates. This book provides a comprehensive framework for developing coaching leadership skills, backed by real-world examples, practical tools, and actionable strategies. Whether you're managing ...

Every B2B SaaS company is bleeding cash on marketing—and most don't even know it. The median company now spends $2 to acquire $1 of new annual recurring revenue. The worst performers? Nearly $3 per dollar earned. Marketing budgets have doubled since 2019 while performance has dropped by 25%. This isn't a temporary blip or market correction. It's a systemic crisis that threatens the entire SaaS ecosystem. In Spending $2 to Make $1, Stijn Hendrikse reveals the hidden economics destroying marketing ROI across the industry. Through detailed analysis of hundreds of SaaS companies, he exposes ...

In this timely and powerful book, Jerry Muller uncovers the damage our obsession with metrics is causing and shows how we can begin to fix the problem. Filled with examples from education, medicine, business and finance, government, the police and military, and philanthropy and foreign aid, this brief and accessible book explains why the seemingly irresistible pressure to quantify performance distorts and distracts, whether by encouraging "gaming the stats" or "teaching to the test"....

Introducing "The Complete Beginner's Guide to Starting Your Own Window Cleaning Business" - your one-stop resource for launching a successful and eco-friendly window cleaning venture! This comprehensive guide takes you step-by-step, from identifying your niche to executing intelligent business strategies, empowering you to build a thriving window cleaning empire. In the modern world where sustainability is imperative, learn how to focus on environmentally friendly cleaning solutions in Chapter 1. Navigate through the essentials of a robust business plan, licensing, and legal requirements to...

You can’t sell without listening to your customers—and yourself. In Listen to Sell, sales coaches Mike Esterday and Derek Roberts draw on their decades of industry experience to reveal the conversations, mindset, and skillset needed to amplify your sales confidence and bring purpose back to your customer relationships. With self-analysis exercises and customized strategies, you’ll learn how your mindset—which encompasses your attitude, what you believe about yourself, and the confidence you have to succeed—is the foundation of top sales performance.

Trading can be intensely rewarding. But it is also one of the most mentally and emotionally challenging activities anyone can pursue. Becoming a bulletproof trader is forged over time through experience, and by applying the latest insights from biological and psychological sciences, the best that practical philosophy can teach us, and a healthy dose of pragmatism - doing what actually works in the real world of trading the markets. This audiobook brings together all of Steve’s latest insights into how to deal with stresses and setbacks and sustain high performance.

The second edition of Building the Successful Theater Company takes listeners even deeper into the world of theatrical production, examining in great depth the financial realities of establishing - and maintaining - a successful organization. This indispensable reference is updated to include more theater company profiles with expert advice to better reveal the pitfalls, passions, and practicalities of the theater industry.