Patrick Marketing

The late Peter Drucker, a leading management thinker, was content to say simply: "Marketing is looking at the business through the customers' eyes". This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.

A New York Times bestselling author and leading expert on market risk argues that seismic shifts in the global economy will trigger a multi-trillion-dollar migration of wealth, outlining new rules of investing for the forward-thinking. “I can’t tell you how much I learned from How to Listen...

Love is definitely not for sale. Mia Russo I was born to cause men pain. From the moment I popped out, kicking and screaming, and my own father cut his finger attempting to snip my umbilical cord. Since then, there's never been a man I couldn't topple. Certainly not in the world of high-end...

After focusing on topics ranging from teamwork and leadership to employee engagement and meetings New York Times best-selling author Patrick Lencioni has finally turned his attention toward his own craft—consulting and client service. Tapping into the simple but powerful model that his firm...

Most marketing today is stuck in a cycle of short-termism. Marketers chase ROAS targets, optimize campaigns in isolation, and treat every platform update like a fire to put out. The result is a lot of motion without much direction. Meanwhile, AI is accelerating everything around them, and the gap between those with real strategy and those without it is widening fast.

The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will...

It's late Thursday night, and Inspector Ross Carver is at a crime scene in one of the city's last luxury homes. The dead man on the floor is covered by an unknown substance that's eating through his skin. Before Carver can identify it, six FBI agents burst in and remove him from the premises. He's pushed into a disinfectant trailer, forced to drink a liquid that sends him into seizures, and is shocked unconscious. When he awakens, Carver works to find out what happened to him, soon realizing he's entangled in a web of conspiracy that spans the nation.

Stop chasing elusive leads and start building scalable marketing funnels that predictably grow revenue on autopilot. Perfect for your morning commute, this empowering audio experience replaces scattered tactics with repeatable systems. Reclaim your time and eliminate entrepreneurial burnout by...

Reconnecting with such authors as Seth Godin from Guerrilla Marketing Handbook, the father of guerrilla marketing Jay Conrad Levinson and coauthor Jeannie Levinson present fans and new guerrillas with the first book to deliver The Best of Guerrilla Marketing - a combination of the latest secrets, strategies, tactics, and tools from more than 25 top-selling Guerrilla Marketing books. Learn how to reshape your approach to branding, advertising, social media, networking, and more - ultimately, making more money, while spending less. 

What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?

The Geek Way reveals a new way to get big things done and shows how to change the way you think about work, teams, projects, and culture, and give you the insight and tools you need to harness our human superpowers of learning and cooperation. "A handbook for disruptors." —Eric Schmidt What is...

Marketing Your Aging in Place CAPS Business is your ultimate guide to mastering the art of aging-in-place marketing and establishing your business as best in class. Packed with actionable strategies and innovative concepts, this book will transform the way you think about serving older adults in their homes. Inside, you’ll discover: How to think like an Aging-in-Place Contrarian: Stand out in a crowded market with fresh perspectives. The impact of Environmental Press: Understand how EP affects older adults and how your designs can empower them. Choice Architecture for Aging in Place: ...

A groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desires. Gravity affects every aspect of our physical being, but there’s a psychological force just as powerful—yet almost nobody has heard of it. It’s responsible for...

Most investors don't lose their wealth at the top. They lose it in the long, disorienting decline that follows. Ways to Ride the Market Cycle, Part 2: The Contraction is a field guide to the hardest — and most rewarding — phase of the market cycle: the descent between the top and the bottom, where fortunes are quietly lost by the fearful and made by the prepared. Picking up where Part 1: The Top left off, this second volume answers the two questions that decide an investor's fate in a downturn. Has a genuine contraction begun, or is this just a passing dip? And how far through it are we...

The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors - or powers - that drive marketers' business impact and career success. 

Discover the story behind one of America’s most iconic fixed-blade hunting knives. For more than eighty years, the Buck 119 Special has stood as one of the most recognizable hunting knives ever made. From Hoyt Buck’s hand-forged wartime blades to the modern production models carried by hunters, outdoorsmen, collectors, and Buck enthusiasts, the 119 has become more than a knife. It has become a symbol of American craftsmanship. In Legends in Steel: A Collector’s Companion to the Buck 119 Special, Dr. Patrick Jones explores the history, design, materials, markings, steel changes, sheath...

The start of everything is critically important - and every truly successful product or business starts with a successful launch. Unfortunately most entrepreneurs put all their focus into "getting the doors open" without giving much thought to creating a great launch. However, since 1996, Jeff Walker has been obsessed with creating hugely successful launches in our increasingly digital world. During those years Jeff created an unbroken string of amazing successes for himself and his clients.

Transform your real estate business and generate endless leads by mastering AI marketing in just ten minutes a day. Perfect for your morning commute, this empowering audio guide completely eliminates tech anxiety, giving agents and brokers a massive competitive advantage. Stop wasting hours...

Transform beginner crypto confusion into disciplined investing competence with a clear 10-day trading roadmap. Perfect for your morning commute, this audio journey replaces financial anxiety with a reassuring, grounded approach to digital markets. Master the core mechanics of liquidity, price...

The Rocket Company is a fictional account of the development of a commercial two stage to orbit (TSTO) reusable launch vehicle (RLV). Included is a description of the business model devised by a group of seven fictional investors committed to creating an economic engine that will cause the cost of space transportation to spiral rapidly downward as the market for launch services expands. In this context, the marketing, regulatory, and technical problems facing any serious attempt to reduce the cost of space transportation are explored. Although a work of fiction, the book follows in the vein...