Patrick Marketing

The late Peter Drucker, a leading management thinker, was content to say simply: "Marketing is looking at the business through the customers' eyes". This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.

Stock Market Success for Beginners cuts through the confusion and intimidation surrounding investing, providing you with a clear, practical roadmap that transforms complete novices into confident investors who understand exactly what they're doing and why.

The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will...

It's late Thursday night, and Inspector Ross Carver is at a crime scene in one of the city's last luxury homes. The dead man on the floor is covered by an unknown substance that's eating through his skin. Before Carver can identify it, six FBI agents burst in and remove him from the premises. He's pushed into a disinfectant trailer, forced to drink a liquid that sends him into seizures, and is shocked unconscious. When he awakens, Carver works to find out what happened to him, soon realizing he's entangled in a web of conspiracy that spans the nation.

A New York Times bestselling author and leading expert on market risk argues that seismic shifts in the global economy will trigger a multi-trillion-dollar migration of wealth, outlining new rules of investing for the forward-thinking. “I can’t tell you how much I learned from...

After focusing on topics ranging from teamwork and leadership to employee engagement and meetings New York Times best-selling author Patrick Lencioni has finally turned his attention toward his own craft—consulting and client service. Tapping into the simple but powerful model that his firm...

Recruiting Is Easy!: If You Approach It Like Sales And Marketing: By Kyle Patrick Smith has achieved a remarkable feat by being as Top #500 best seller in one of Amazon's categories. #154 Best Seller ★ in Internships (May 16, 2025). "Recruiting is Easy" explores HR's pivotal role in talent attraction and brand building, guiding professionals through strategic approaches to employee experience, community engagement, and partnerships. From crafting compelling employment propositions to fostering lasting relationships, this book empowers HR to elevate organizational success. With insights ...

Stock Trading Essentials is a complete, all-in-one bundle designed to guide you from the fundamentals of investing to professional-level trading strategies, while helping you develop the mindset required for consistent results. Instead of jumping between disconnected concepts, this collection brings structure, clarity, and practical insight into one cohesive learning experience.

Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.

Why do 90% of traders lose money even when they know exactly what they should do?" The Trader’s Mindset Advantage " reveals the uncomfortable truth: your biggest trading obstacle isn't market complexity or lack of strategy—it's the psychological warfare happening inside your own mind every time you place a trade, and this book gives you the battle-tested mental frameworks that separate consistent winners from perpetual losers.

What if you could capture profits from the stock market in minutes instead of waiting months or years for returns? "Decoding Stock Day Trading" reveals the exact strategies professional traders use daily to extract consistent profits from intraday price movements, transforming the seemingly chaotic world of day trading into a systematic, skill-based business you can master.

Most businesses and creators on Facebook are working harder than ever and seeing less than ever in return. They post consistently, boost the occasional ad, engage with their audience — and still wonder why the platform never quite delivers the results they know it should. The answer is not more effort. The answer is a fundamentally different approach — one that understands what Facebook has actually become, how its AI systems really work, and how to use artificial intelligence to build, grow, and monetize a Facebook presence faster and smarter than your competition.

What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?

Every day, thousands of creators upload videos that nobody watches. Not because the content is bad. Not because the niche is wrong. But because they're still playing by the old rules — on a platform that has already rewritten the game. YouTube has evolved. And Artificial Intelligence is the force driving that evolution. In YouTube AI Evolution, you'll discover exactly how AI has transformed the world's second largest search engine from the inside out — and how you can use that transformation to build, grow, and monetize a channel faster than ever before.

The Social Code is the much-anticipated sequel to Patrick Hanlon's widely acclaimed book Primal Branding: Create Zealots for Your Brand, Your Company And Your Future. The book illustrates how to design and attract social communities, using underlying principles that have already created great brands, internal cultures, political and social movements, even civic communities. The new mission is to create a fan community that becomes so passionate about your success, they are willing to create it themselves.

The Rocket Company is a fictional account of the development of a commercial two stage to orbit (TSTO) reusable launch vehicle (RLV). Included is a description of the business model devised by a group of seven fictional investors committed to creating an economic engine that will cause the cost of space transportation to spiral rapidly downward as the market for launch services expands. In this context, the marketing, regulatory, and technical problems facing any serious attempt to reduce the cost of space transportation are explored. Although a work of fiction, the book follows in the vein...

A groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desires. Gravity affects every aspect of our physical being, but there’s a psychological force just as powerful—yet almost nobody has heard of it. It’s responsible for...

The Geek Way reveals a new way to get big things done and shows how to change the way you think about work, teams, projects, and culture, and give you the insight and tools you need to harness our human superpowers of learning and cooperation. "A handbook for disruptors." —Eric Schmidt What is...

Capitalize on the Booming Senior Real Estate Market by Discovering Insider Secrets to Profitable Opportunities Driven by the Wealthiest Generation in History. As the wealthiest generation in history, Baby Boomers and GenX control a staggering 72% of the nation’s wealth and are redefining their future housing needs. In "The Senior Real Estate Market Advantage," you'll discover the 10 HIGH-demand features that today's discerning seniors seek in their forever homes. This book reveals key elements that make properties irresistible to these buyers. Filled with ideas this generation wants, and ...

The start of everything is critically important - and every truly successful product or business starts with a successful launch. Unfortunately most entrepreneurs put all their focus into "getting the doors open" without giving much thought to creating a great launch. However, since 1996, Jeff Walker has been obsessed with creating hugely successful launches in our increasingly digital world. During those years Jeff created an unbroken string of amazing successes for himself and his clients.