Ocean Business

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

NATIONAL BESTSELLER A riveting, adrenaline-fueled tour of a vast, lawless, and rampantly criminal world that few have ever seen: the high seas. There are few remaining frontiers on our planet. But perhaps the wildest, and least understood, are the world's oceans: too big to police, and under...

Océano Azul, océano rojo de W. Chan Kim y Renée Mauborgne es un volumen de la colección «Harvard Business Review», que reúne las ideas esenciales para el profesional y la empresa de hoy por los autores de referencia.

Much like the ocean, each of us has inner depths: an entire world beneath the surface of everyday living pulsing with beauty and mystery. These depths reveal the very things that we spend our lives searching for: love, support, belonging, meaning, joy, and freedom. Through the contemplative practice of diamond inquiry, you can begin exploring your inner world just like a diver discovering a reef.

The first prescriptive, innovative guide to seeing inflection points before they happen—and how to harness these disruptive influences to give your company a strategic advantage. Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial...

Over 5 Million Copies Sold! Imagine a workplace where everyone chooses to bring energy, passion, and a positive attitude to the job every day. A powerful parable that will help you see your life and work in a new way. It's a rainy day in Seattle, and on the third floor of First Guarantee...

**THE INSTANT INTERNATIONAL BESTSELLER** Winner of the Evelyn Richardson Non-Fiction Award, the Margaret and John Savage First Book Award, the Axiom Book Awards Gold Medal for Business History, and the 2024 Taste Canada Culinary Narrative Award Shortlisted for the 2024 Kobo Emerging Writer Prize...

In this ambitious book, bestselling author Sanjeev Sanyal chronicles the grand sweep of history from East Africa to Australia, conjuring the great cities of Angkor and Vijayanagar, medieval Arab empires and Chinese 'treasure fleets' in rich, vivid detail. He explores remote archaeological sites...

W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their path-breaking "blue ocean strategy", a model for creating uncontested markets that unlock new demand and new opportunities for growth. This audiobook brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. This collection is the ideal start, or refresher, for creating more blue oceans.

NEW YORK TIMES BESTSELLER Surfing icon Laird Hamilton offers inspiration to anyone who wants to elevate their ordinary, landlocked lives to do extraordinary things. “When Laird Hamilton surfs, you must watch. When he speaks, I listen. And when he writes a book, I’m damn sure gonna...

From a brilliant Brookings Institution expert, an “important” (The Wall Street Journal) and “penetrating historical and political study” (Nature) of the critical role that oceans play in the daily struggle for global power, in the bestselling tradition of Robert Kaplan’s The Revenge of...

Ne cherchez pas votre succès, créez-le ! Dans leur best-seller international, W. Chan Kim et Renée Mauborgne, les penseurs en matière de gestion de renommée mondiale bouleversent votre vision de la concurrence dans le monde des affaires. Ils affirment que la concurrence acharnée ne crée qu'un océan rouge sanglant où les rivaux se battent pour le revenu diminué. La seule issue de cette situation pour atteindre le succès, c'est de créer l'océan bleu, le marché complètement neuf.

The seminal book Blue Ocean Strategy has sold over four million copies globally and is in print in forty-six languages. But much of W. Chan Kim and Renee Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place.

A revolutionary perspective on the climate catastrophe bridging history, philosophy, science, and religion.You've heard the hard-hitting data and you've seen the documentaries. But what will it truly take for humanity to change? We will not tackle the climate catastrophe with data alone we need...

The iconic Sydney to Hobart Race, a 723-mile deepwater challenge - often called the “Everest” of offshore ocean racing - is considered one of the toughest in the world. Unpredictable weather and seas make each race demanding, but in 1998, an unexpected “weather bomb” hit the fleet, creating 80-foot waves and 100-mile-per-hour winds. Many bigger, better-equipped boats tried to maneuver around the storm, but the crew of the AFR Midnight Rambler chose to head directly into its path.

Opposites attract – or they repel. Retired from the military, Red O’Brian is starting a new chapter in his life by opening a tattoo shop on the Oregon coast. He figures his small business will be a perfect fit for the quirky beach town of Diamond Bay. But there’s one obstacle in his way – Daisy Hunnicutt. The conservative Town Services Manager is sure that a tattoo shop will bring nothing but crime and trouble to the small town she loves. When Daisy denies Red’s business permit, Red goes to battle – for his business and his heart. Daisy has no interest in dating an alpha male, ...

In 2005, a little book called Blue Ocean Strategy grew into a global best seller. With over four million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written”, Blue Ocean Strategy changed the way many people thought about business. We tip our hats to the title, and the framing of the idea, because it is a legendary example of languaging. More than 15 years later, you will still hear people in business meetings referencing “blue oceans” and “red oceans”. But...there are a few problems.

Échappez à l'hyper-concurrence avec le bestseller #1 du New York Times et du Wall Street Journal - "Cap sur l'Océan Bleu : au-delà de la concurrence". Cette suite du bestseller mondial "Stratégie Océan Bleu" révèle comment survivre et prospérer dans cette ère de concurrence économique impitoyable. "Cap sur l'Océan Bleu" vous montrera comment éviter les luttes fatigantes pour quelques misérables gains au milieu de la concurrence acharnée de l'océan rouge et pour vous concentrer à atteindre les marchés vierges et la croissance exponentielle des océans bleus.

Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is an actionable guide to creating massive differentiation in your business.