Ocean Business

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

NATIONAL BESTSELLER A riveting, adrenaline-fueled tour of a vast, lawless, and rampantly criminal world that few have ever seen: the high seas. There are few remaining frontiers on our planet. But perhaps the wildest, and least understood, are the world's oceans: too big to police, and under...

Océano Azul, océano rojo de W. Chan Kim y Renée Mauborgne es un volumen de la colección «Harvard Business Review», que reúne las ideas esenciales para el profesional y la empresa de hoy por los autores de referencia.

Today, in a world in which news flashes around the globe in an instant, time lags are inconceivable. In the mid-nineteenth century, communication between the United States and Europe -- the center of world affairs -- was only as quick as the fastest ship could cross the Atlantic, making the...

Over 5 Million Copies Sold! Imagine a workplace where everyone chooses to bring energy, passion, and a positive attitude to the job every day. A powerful parable that will help you see your life and work in a new way. It's a rainy day in Seattle, and on the third floor of First Guarantee...

**THE INSTANT INTERNATIONAL BESTSELLER** Winner of the Evelyn Richardson Non-Fiction Award, the Margaret and John Savage First Book Award, the Axiom Book Awards Gold Medal for Business History, and the 2024 Taste Canada Culinary Narrative Award Shortlisted for the 2024 Kobo Emerging Writer Prize...

The first prescriptive, innovative guide to seeing inflection points before they happen—and how to harness these disruptive influences to give your company a strategic advantage. Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial...

In this ambitious book, bestselling author Sanjeev Sanyal chronicles the grand sweep of history from East Africa to Australia, conjuring the great cities of Angkor and Vijayanagar, medieval Arab empires and Chinese 'treasure fleets' in rich, vivid detail. He explores remote archaeological sites...

NEW YORK TIMES BESTSELLER Surfing icon Laird Hamilton offers inspiration to anyone who wants to elevate their ordinary, landlocked lives to do extraordinary things. “When Laird Hamilton surfs, you must watch. When he speaks, I listen. And when he writes a book, I’m damn sure gonna...

The seminal book Blue Ocean Strategy has sold over four million copies globally and is in print in forty-six languages. But much of W. Chan Kim and Renee Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place.

From a brilliant Brookings Institution expert, an “important” (The Wall Street Journal) and “penetrating historical and political study” (Nature) of the critical role that oceans play in the daily struggle for global power, in the bestselling tradition of Robert Kaplan’s The Revenge of...

Much like the ocean, each of us has inner depths: an entire world beneath the surface of everyday living pulsing with beauty and mystery. These depths reveal the very things that we spend our lives searching for: love, support, belonging, meaning, joy, and freedom. Through the contemplative practice of diamond inquiry, you can begin exploring your inner world just like a diver discovering a reef.

The iconic Sydney to Hobart Race, a 723-mile deepwater challenge - often called the “Everest” of offshore ocean racing - is considered one of the toughest in the world. Unpredictable weather and seas make each race demanding, but in 1998, an unexpected “weather bomb” hit the fleet, creating 80-foot waves and 100-mile-per-hour winds. Many bigger, better-equipped boats tried to maneuver around the storm, but the crew of the AFR Midnight Rambler chose to head directly into its path.

W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their path-breaking "blue ocean strategy", a model for creating uncontested markets that unlock new demand and new opportunities for growth. This audiobook brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. This collection is the ideal start, or refresher, for creating more blue oceans.

Many of us are stunned and are looking around in wonder at what not only happened to our careers, but how did some industries transform themselves from what seemed like endless seas of opportunities into confined pools. If your job has disappeared or become two sizes too small, you are not alone and it was not an accident. Find out what happened and what you can do about it in, “Who Moved My Ocean – Avoid The Shrinking Job Trap.”

Ne cherchez pas votre succès, créez-le ! Dans leur best-seller international, W. Chan Kim et Renée Mauborgne, les penseurs en matière de gestion de renommée mondiale bouleversent votre vision de la concurrence dans le monde des affaires. Ils affirment que la concurrence acharnée ne crée qu'un océan rouge sanglant où les rivaux se battent pour le revenu diminué. La seule issue de cette situation pour atteindre le succès, c'est de créer l'océan bleu, le marché complètement neuf.

Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is an actionable guide to creating massive differentiation in your business.

In 2005, a little book called Blue Ocean Strategy grew into a global best seller. With over four million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written”, Blue Ocean Strategy changed the way many people thought about business. We tip our hats to the title, and the framing of the idea, because it is a legendary example of languaging. More than 15 years later, you will still hear people in business meetings referencing “blue oceans” and “red oceans”. But...there are a few problems.

A strange blue envelope greets the kids of Coral Canal right before their spring break. Inside it contains a riddle and a set of instructions. Nobody, not even their parents, seems to know who sent the riddle, and the children only have nine days to solve it and send photographic proof.