Myth Business

In this compact disc edition of the totally revised underground bestseller -- The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a...

What if charisma could be taught? For the first time, science and technology have taken charisma apart, figured it out and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial. What...

Drawing on his decades of experience working with small-business owners, Michael Gerber adds to his mega-selling E-Myth series with The E-Myth Attorney, a one-of-a-kind system for transforming an attorney’s practice into a business positioned for long-term growth.

In the early 20th century, business elites, trade associations, wealthy powerbrokers, and media allies set out to build a new American orthodoxy: down with 'big government' and up with unfettered markets. With startling archival evidence, Oreskes and Conway document campaigns to rewrite textbooks, combat unions, and defend child labor.

Michael E. Gerber, the world's leading small business guru and bestselling author of the phenomenally successful The E-Myth Revisited, presents the next big step in entrepreneurial management and leadership with E-Myth Mastery. This audiobook presents a practical, real-world program that can be...

This book is two things: the product of my lifelong work conceiving, developing, and growing the E-Myth way into a business model that has been applied to every imaginable kind of company in the world, as well as a product of Tony's extraordinary experience and success in applying the E-Myth to the development of his equally extraordinary enterprise, Super Lawn Technologies, Inc.

Since the dawn of the Industrial Revolution, capitalism has unleashed unimaginable growth in opportunity and prosperity. Gramm and Boudreaux look at the seven events and issues in American history that define, for most Americans, the role of government and how the 21st century world works. Gramm and Boudreaux argue that the evidence points to a contrary verdict: government interference and failed policies pose the most significant threat to economic freedom.

“Do we really need yet another book about the financial crisis? Yes, we do—because this one is different….A must-read for anyone who wants to understand the mess we’re in.” —Paul Krugman, New York Times Book Review “Fox makes business history thrilling.” —St. Louis...

“This excellent book is a must-read for current and aspiring entrepreneurs.” —Booklist Discover how to turn a great idea into a thriving business with The E-Myth Enterprise, using the proven methods that bestselling author Michael E. Gerber has developed over the course of his more than...

Happiness expert Sonja Lyubomirsky’s research-based lessons in how to find opportunity in life’s thorniest moments In The Myths of Happiness, Sonja Lyubomirsky isolates the major turning points of adult life, looking to both achievements (marriage, children, professional satisfaction...

From Inc.com's most popular columnist, a counterintuitive--but highly practical--guide to finding and maintaining the motivation to achieve great things. It's comforting to imagine that superstars in their fields were just born better equipped than the rest of us. When a co-worker loses 20...

From acclaimed Atlantic staff writer and host of BBC’s podcast “The New Gurus” Helen Lewis comes a timely and provocative interrogation of the myth of genius, exploring the surprising inventions, inspirations and distortions by which some lives are elevated to 'greatness' - and others are...

In The Myth of the Nice Girl, Fran Hauser deconstructs the negative perception of "niceness" that many women struggle with in the business world. If women are nice, they are seen as weak and ineffective, but if they are tough, they are labeled a bitch. Hauser proves that women don't have to sacrifice their values or hide their authentic personalities to be successful.

A revolutionary new argument from eminent Yale Law professor Daniel Markovits attacking the false promise of meritocracy It is an axiom of American life that advantage should be earned through ability and effort. Even as the country divides itself at every turn, the meritocratic ideal – that...

Break Free From the Myths That Keep Small Businesses Broke. Unlock the Truth About Business Credit — and Build the Foundation of Wealth. Most entrepreneurs, freelancers, and gig workers never scale—not because they lack talent or drive, but because they’ve been misled. They’ve been told business credit is dangerous… that it’s only for big companies… that it takes years… or that perfect personal credit is required. None of that is true. In Business Credit Myths That Keep You Broke, Gerald Lacey, MBA, MSSCM, dismantles the most damaging misconceptions holding small business ...

They sold you a dream. Now it’s time to wake up. They told you voting would fix it. They said college would change it. They swore the right job, the right tone, the right hashtags would save us. They lied. And they got rich doing it. The Real Black Agenda is not a manifesto—it’s a reckoning. Best-selling author, business coach, and unapologetic truth-teller Dave Anderson rips the veil off the systems, saviors, and strategies that have failed Black America for generations.

AN INSTANT NATIONAL BESTSELLER! Stanley McChrystal, the retired US Army general and bestselling author of Team of Teams, profiles thirteen of history’s great leaders, including Walt Disney, Coco Chanel, and Robert E. Lee, to show that leadership is not what you think it is—and never was...

We can bury the girlboss, but what comes next? The former executive editor of Teen Vogue tells the story of her personal workplace reckoning and argues for collective responsibility to reimagine work as we know it. “One of the smartest voices we have on gender, power, capitalist exploitation...

The only AI book that turns tech blunders into belly laughs — while sneaking in serious smarts. "A book every executive should have." — Andrew A., Entrepreneur “I’ve read books that make you rethink AI—this one transformed the way I talk about it.” – Fernanda C., Reviewer Ever screamed at Siri? Rolled your eyes at a robo-advisor? Wondered whether AI is actually coming for your job — or just your patience? Finance expert and tech insider Lynn Raebsamen (CFA) takes you behind the curtain on today's most powerful — and most hilariously fallible — technologies. From self-...

Brought to you by Penguin. What if everything you’ve been told about money is wrong? Have you ever been told that cutting your spending is the key to financial freedom? Or that only a fool would try to make money by picking stocks? Or that buying your house is always a smart investment? Most...