Marketing Essentials

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

Stop dreading client pitches and master business growth with a proven sales strategy designed for the reluctant founder. Whether scaling a side hustle or navigating an unexpected transition into leadership, you need a framework to turn conversations into revenue. This focused guide strips away...

In the tradition of bestselling classics such as Barbara Ehrenreich’s Nickel and Dimed and Benjamin Lorr’s The Secret Life of Groceries comes a character-driven exploration of the modern supermarket, unpacking what works and what doesn’t, and delivering a blueprint for a better way to shop...

SEO Essentials 2025 is your definitive roadmap to mastering modern search engine optimization in the era of AI-driven search. Whether you're an entrepreneur, digital marketer, agency owner, or legal professional, this guide arms you with the tools and strategies needed to dominate online visibility in 2025 and beyond. From keyword research to technical audits, local SEO to content strategy, this book breaks down complex tactics into practical steps you can act on immediately. Written by SEO expert Todd R. Stager, with over 25 years of experience—including years optimizing legal websites...

A comprehensive guide to day trading, with prescriptive information and actionable advice to help you achieve financial success. It may seem that day trading is only for savvy investors who know the ins and outs of the marketplace—but it doesn’t have to be. All it takes is the right...

Full of easy-to-understand definitions, tips, and real life examples, this book contains all you need to know about buying and selling stocks! Investing for the first time can be intimidating. In easy-to-understand language, Stock Market 101 provides the groundwork needed to begin building...

The perfect roadmap to effective trading for investors and traders from all walks of life, How to Be a 20-Minute Trader is an essential resource towards making money in the markets without leaving your cash at risk for more than a few minutes at a time.

The revolutionary “Red Book” that helped a generation work smarter, better, and faster—now expanded and updated with new stories, new ideas, and new methods to radically improve the way you and your company deliver results If you’ve ever been startled by how fast the world is changing...

A complete author's toolkit: The guide that demystifies every step of the publishing process. No matter what type of book you want to write—fiction, nonfiction, humor, sci-fi, romance, cookbook, children's book—here is how to take an idea you're passionate about, develop it into a manuscript...

Minimize risk and maximize profit with options trading and explore the ins and outs of this popular investment strategy in this engaging, informative, and easy-to-understand guide. Want to make money options trading but don’t know where to start? Are you unsure as to what options trading even...

Michael E. Gerber, the world's leading small business guru and bestselling author of the phenomenally successful The E-Myth Revisited, presents the next big step in entrepreneurial management and leadership with E-Myth Mastery. This audiobook presents a practical, real-world program that can be...

Build pricing decisions on evidence, not guesswork. This book brings together the core disciplines behind profitable pricing, from cost structure analysis and margin targets to customer value, market benchmarks, discount control, and operational governance. It is designed for professionals who need a practical framework for setting prices that hold up in finance reviews, sales negotiations, and competitive markets. The chapters move from fundamentals to execution, showing how price affects revenue, contribution margin, and operating profit, then explaining how to translate cost behavior ...

Become your own boss and make money your way with this helpful guide for hopeful business owners everywhere looking to begin the complicated process of starting a business. Starting a business can be an overwhelming and difficult process. From creating a business plan and budget to hiring...

If your sales team isn’t producing the results expected, the pressure is on you to fix the situation fast. One option is to replace salespeople. A better option is for you to optimize your performance as a sales leader. In The Sales Manager’s Guide to Greatness, sales management consultant Kevin F. Davis offers 10 proven and distinctly practical strategies, skills, and tools for overcoming the most challenging obstacles sales managers face and moving your team ahead of the pack.

Social media changed the world - and today's social media platforms evolved to meet the world's changing needs. You've got more choices than ever before - online video, web audio, teleseminars, and more - plus new ways to attract prospects, retain customers, and reach a bigger audience. The trick is learning how to put the pieces together to create a powerful social media presence that draws in your ideal clients around the clock and around the world.

Get your financial life in order—from saving and investing to taxes and loans—with this comprehensive, accessible guide to everything you need to know about finance. Managing your finances can be overwhelming at times. But it doesn’t have to be! Personal Finance 101 will provide you with...

Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

HAVE YOU EVER WANTED TO WRITE A BESTSELLING CHILDREN’S BOOKS, BE ANOTHER J.K. ROWLING? Let this experienced children’s writer show you how You can attain Your Dream! Multi-Award-Winning Middle Grade Author Mariko Tatsumoto reveals the truth about why the highest-selling Adult Book authors like John Grisham, James Patterson, and Rick Riordan are writing Middle Grade Novels. These authors are selling their kids’ books like gang-busters. Many are being turned into movies. This book will teach you all the basics and the secrets to joining the Red Hot Kids’ Book Market. By the time you ...

Stock Market Basics: Essential Core Concepts in Technical Analysis for Trading Stocks, Options, Futures, and Forex Are you ready to master the art of technical analysis and confidently read stock charts? Do you know how to identify the HTF DOL and enter your trade on a MSS after a liquidty sweep with confirmation with a 6 R:R? Do you even understand what I even said? Before diving into advanced trading strategies, it’s crucial to build a solid foundation. In this first foundational book, "Stock Market Basics" is your step-by-step guide to understanding the essentials of chart reading, ...

Are you an action-oriented achiever who wants a powerful, easy-to-follow roadmap to generate more sales and improve your bottom line? Sadly, most entrepreneurs and their companies are performing well below their potential. It’s not due to lack of great products or services - it’s due to poor strategy. The Marketing & Business Growth Playbook will help you attract your ideal market, optimize your lead and sales process for higher conversions, and effectively scale your business.