Marketing Administration
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Marketing: A Guide to the Fundamentals
- The Economist
- By: Patrick Forsyth
- Narrated by: Barnaby Edwards
- Length: 8 hrs and 1 min
- Unabridged
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The late Peter Drucker, a leading management thinker, was content to say simply: "Marketing is looking at the business through the customers' eyes". This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.
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Excellent overview on marketing
- By Vlad Iv on 12-27-13
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Marketing: A Guide to the Fundamentals
- The Economist
- Narrated by: Barnaby Edwards
- Series: The Economist
- Length: 8 hrs and 1 min
- Release date: 08-16-13
- Language: English
- This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved...
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Kellogg on Marketing (3rd Edition)
- The Marketing Faculty of the Kellogg School of Management
- By: Alexander Chernev, Philip Kotler
- Narrated by: Tim Andres Pabon
- Length: 17 hrs and 36 mins
- Unabridged
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From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.
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No pdf
- By moe on 11-21-24
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Kellogg on Marketing (3rd Edition)
- The Marketing Faculty of the Kellogg School of Management
- Narrated by: Tim Andres Pabon
- Length: 17 hrs and 36 mins
- Release date: 06-27-23
- Language: English
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From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev....
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Marketing for Dummies, 6th Edition
- By: Jeanette McMurtry MBA
- Narrated by: Gina Marie Davies
- Length: 16 hrs and 41 mins
- Unabridged
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In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.
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A Ultimate Marketing Toolkit!
- By Coach P on 08-27-24
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Marketing for Dummies, 6th Edition
- Narrated by: Gina Marie Davies
- Length: 16 hrs and 41 mins
- Release date: 12-20-22
- Language: English
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In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising....
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Marketing for Growth
- The Economist
- By: Iain Ellwood
- Narrated by: Karen Cass
- Length: 7 hrs and 4 mins
- Unabridged
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Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can play an equally important role in how revenues translate into profit. Growth is also about becoming a better business by being smarter or more efficient, and growing in a sustainable way. This involves developing and improving products, processes and standard of service.
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Marketing for Growth
- The Economist
- Narrated by: Karen Cass
- Series: The Economist
- Length: 7 hrs and 4 mins
- Release date: 12-05-13
- Language: English
- Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth....
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The Marketing & Business Growth Playbook
- The Essential Blueprint for Clarifying Your Message, Generating More Profits, and Growing Your Small Business
- By: Dan Lu
- Narrated by: Dan Lu
- Length: 5 hrs and 57 mins
- Unabridged
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Are you an action-oriented achiever who wants a powerful, easy-to-follow roadmap to generate more sales and improve your bottom line? Sadly, most entrepreneurs and their companies are performing well below their potential. It’s not due to lack of great products or services - it’s due to poor strategy. The Marketing & Business Growth Playbook will help you attract your ideal market, optimize your lead and sales process for higher conversions, and effectively scale your business.
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Great for the beginner entrepreneur
- By Dianne Duke on 02-27-24
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The Marketing & Business Growth Playbook
- The Essential Blueprint for Clarifying Your Message, Generating More Profits, and Growing Your Small Business
- Narrated by: Dan Lu
- Length: 5 hrs and 57 mins
- Release date: 05-05-21
- Language: English
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The Marketing & Business Growth Playbook will help you attract your ideal market, optimize your lead and sales process for higher conversions, and effectively scale your business....
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Le personal MBA
- La bible du business pour faire décoller votre carrière sans passer par la case MBA
- By: Josh Kaufman
- Narrated by: Aurélien Ringelheim
- Length: 17 hrs and 52 mins
- Unabridged
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Obtenir un MBA (Master of Business Administration) est cher et pas toujours rentable. C'est ce constat qui a poussé Josh Kaufman à créer le site web PersonalMBA.com (devenu rapidement une référence) comme une alternative possible aux formations proposées dans les écoles de commerce. Sur son site, il partage sa liste de lecture des meilleurs livres de business à dévorer et il explique de manière simple les concepts et les principes à connaître pour réussir sa carrière ou son entreprise.
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Magnifique
- By Anonymous User on 03-28-23
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Le personal MBA
- La bible du business pour faire décoller votre carrière sans passer par la case MBA
- Narrated by: Aurélien Ringelheim
- Length: 17 hrs and 52 mins
- Release date: 02-26-20
- Language: French
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Obtenir un MBA (Master of Business Administration) est cher et pas toujours rentable. C'est ce constat qui a poussé Josh Kaufman à créer le site web PersonalMBA.com...
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Be Known for Something: Reconnect with Community by Revitalizing Your Church's Reputation
- By: Mark MacDonald, Gary Chapman
- Narrated by: Virtual Voice
- Length: 5 hrs and 45 mins
- Unabridged
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#2 AMAZON BEST-SELLING Christian Church Growth Book #4 AMAZON BEST-SELLING Christian Church Leadership Book Pastor, communicator, ministry leader... listen to your community! 80% of evangelical churches are in decline or stagnation. A third of our communities have no perceived need for a local church. Many churches aren’t known for anything relevant in their communities.SOLUTION: Be Known For Something that will reconnect you to your community. Embark on an eye-opening journey to revitalize your church’s reputation, control your message, and create a communication strategy for reaching ...
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Be Known for Something: Reconnect with Community by Revitalizing Your Church's Reputation
- Narrated by: Virtual Voice
- Length: 5 hrs and 45 mins
- Release date: 03-15-24
- Language: English
- #2 AMAZON BEST-SELLING Christian Church Growth Book #4 AMAZON BEST-SELLING Christian Church Leadership Book Pastor, communicator, ministry leader.....
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Marketing for Dummies, Second Edition
- By: Alexander Hiam
- Narrated by: Brett Barry
- Length: 3 hrs and 6 mins
- Abridged
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Whether you want to introduce a new product or jump-start your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing for Dummies leads you step by step through the four P's of marketing: product, pricing, positioning, and placement.
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Great information. Very well laid out.
- By K. Shimada on 01-24-17
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Marketing for Dummies, Second Edition
- Narrated by: Brett Barry
- Length: 3 hrs and 6 mins
- Release date: 10-19-07
- Language: English
- Whether you want to introduce a new product or jump-start your existing marketing plans, this friendly guide can help....
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Beyond the Walls
- MegaTrends, Movements, and Market Disruptors Transforming American Healthcare
- By: Zeev Neuwirth
- Narrated by: Zeev E. Neuwirth MD
- Length: 8 hrs and 19 mins
- Unabridged
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The American health-care system is failing us. It is a frustratingly complex, opaque, and unaffordable system that results in suboptimal care and a deterioration of the welfare of the majority of American families. The experience of the past few decades and the recent ravaging pandemic has shown us that doing more of the same is not going to deliver us from this dilemma. But there is hope. There is a way to create a more accessible, consumer-friendly, safer, and affordable system of care for all of us.
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Must Read for Every Single Person in this country
- By mn on 10-01-23
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Beyond the Walls
- MegaTrends, Movements, and Market Disruptors Transforming American Healthcare
- Narrated by: Zeev E. Neuwirth MD
- Length: 8 hrs and 19 mins
- Release date: 08-25-23
- Language: English
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Unlike many other books in this genre, the focus is on what’s right in American health care rather than on what’s wrong. It is practical, actionable, and rooted in a realistic understanding of the industry's challenges and opportunities....
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Principles of Marketing
- CLEP Test Study Guide
- By: PassYourClass
- Narrated by: Garrett Hall
- Length: 2 hrs and 50 mins
- Unabridged
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Our CLEP study guides are different! The Principles of Marketing: CLEP Test Study Guide teaches you what you need to know to pass the CLEP test. This study guide is more than sample test questions. Our easy-to-understand study guide will teach you the right information. We’ve condensed what you need to know into a manageable book - one that will leave you completely prepared to tackle the test.
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Principles of Marketing
- CLEP Test Study Guide
- Narrated by: Garrett Hall
- Length: 2 hrs and 50 mins
- Release date: 01-20-22
- Language: English
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The Principles of Marketing: CLEP Test Study Guide teaches you what you need to know to pass the CLEP test. This study guide is more than sample test questions. Our easy-to-understand study guide will teach you the right information....
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Video Marketing: Proven Strategies for Content Creation, Distribution, and Measuring Success in the Digital Age
- By: K. Connors
- Narrated by: Maximilian Staff, Carlisle Studios
- Length: 2 hrs and 26 mins
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Supercharge your business with Video Marketing, the ultimate guide for mastering video content in today’s digital world. Whether you're navigating YouTube advertising or exploring social media advertising, this book is packed with strategies that will make your brand stand out. From creating engaging videos to distributing them across platforms, you'll learn how to capture attention, drive engagement, and convert viewers into loyal customers.
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Perfect for Beginners and Pros
- By Miranda Shaffer on 11-30-24
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Video Marketing: Proven Strategies for Content Creation, Distribution, and Measuring Success in the Digital Age
- Narrated by: Maximilian Staff, Carlisle Studios
- Length: 2 hrs and 26 mins
- Release date: 10-03-24
- Language: English
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If you're ready to take your video marketing to the next level, this book is your go-to resource. Transform your strategy, outshine the competition, and watch your business grow with proven techniques that work in the ever-evolving digital landscape.
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Understanding Digital Marketing
- Marketing Strategies for Engaging the Digital Generation
- By: Damian Ryan
- Narrated by: James Langton
- Length: 16 hrs and 1 min
- Unabridged
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The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media, and researching the new generation of digital consumers. This fourth edition has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry.
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best digital marketing book on Audible
- By Farmer Joe on 11-03-20
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Understanding Digital Marketing
- Marketing Strategies for Engaging the Digital Generation
- Narrated by: James Langton
- Length: 16 hrs and 1 min
- Release date: 01-29-19
- Language: English
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A practical, no-nonsense guide to web-marketing, the rules of new media, and researching the new generation of digital consumers, Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry....
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Marketing Now
- 134 of the World's Leading SEO, Online Advertising and Social Media Gurus Share Their Number 1, Actionable Digital Marketing Tip, Helping You to Grow Your Website Visitors, Boost Your Ecommerce Conversion Rates and Accelerate Your Online Business
- By: David Bain
- Narrated by: David Bain
- Length: 5 hrs and 54 mins
- Unabridged
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As marketers, we've been travelling at breakneck speed over the past few years. More and more technologies and opportunities present themselves on a daily basis, and it doesn't seem possible to keep up. In fact, we shouldn't be expected to keep up. What we need is a filtering system that just shares the best up-to-date advice and ensures that the rest of the noise doesn't even reach us.
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Its Like 134 Marketing Books in One
- By Michael Bonfils on 06-15-20
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Marketing Now
- 134 of the World's Leading SEO, Online Advertising and Social Media Gurus Share Their Number 1, Actionable Digital Marketing Tip, Helping You to Grow Your Website Visitors, Boost Your Ecommerce Conversion Rates and Accelerate Your Online Business
- Narrated by: David Bain
- Length: 5 hrs and 54 mins
- Release date: 05-08-20
- Language: English
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As marketers, we've been travelling at breakneck speed over the past few years. More and more technologies and opportunities present themselves on a daily basis, and it doesn't seem possible to keep up. In fact, we shouldn't be expected to keep up....
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Marketing Automation and Online Marketing
- Automate Your Business Through Marketing Best Practices Such as Email Marketing and Search Engine Optimization
- By: George Pain
- Narrated by: Michael Kinzie
- Length: 1 hr and 14 mins
- Unabridged
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This audiobook specifically endeavors to demystify marketing automation, create awareness of what marketing automation is, and encourage small-scale and medium-sized enterprises to employ this great technology for their very own survival and competitive advantage.
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Horrible!
- By Gustavo Ureña on 10-23-18
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Marketing Automation and Online Marketing
- Automate Your Business Through Marketing Best Practices Such as Email Marketing and Search Engine Optimization
- Narrated by: Michael Kinzie
- Length: 1 hr and 14 mins
- Release date: 06-21-18
- Language: English
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This audiobook specifically endeavors to demystify marketing automation, create awareness of what marketing automation is, and encourage small-scale and medium-sized enterprises to employ this great technology for their very own survival and competitive advantage....
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The Marketing Book, 2019 Edition
- A Marketing Plan for Your Business Made Easy via Think / Do / Measure
- By: Jason McDonald PhD
- Narrated by: Jason McDonald
- Length: 8 hrs and 23 mins
- Unabridged
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This is a practical, step-by-step guide to basic marketing concepts. Its goal: to help you create a practical marketing plan for your business using the think/do/measure method of marketing.
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This is indeed one of the most important books that I have got in the year 2019!
- By Yukun Wu on 12-19-19
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The Marketing Book, 2019 Edition
- A Marketing Plan for Your Business Made Easy via Think / Do / Measure
- Narrated by: Jason McDonald
- Length: 8 hrs and 23 mins
- Release date: 09-10-18
- Language: English
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This is a practical, step-by-step guide to basic marketing concepts. Its goal: to help you create a practical marketing plan for your business using the think/do/measure method of marketing....
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The Network Marketing Manual
- Work from Home and Get Rich in Direct Sales
- By: Tom Corson-Knowles
- Narrated by: Greg Zarcone
- Length: 1 hr and 50 mins
- Unabridged
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I was 19 years old when I first started working in the network marketing industry. Little did I know that the decision to build my own network marketing business would lead me to the time freedom and lifestyle I have today. By the time I graduated from college I was earning a full-time income as a network marketer even though I was only working about 10 hours a week. The freedom this business has given me has allowed me to follow my passion and truly live my dreams.
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if you have, are thinking about, or..
- By Kat NC on 05-13-15
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The Network Marketing Manual
- Work from Home and Get Rich in Direct Sales
- Narrated by: Greg Zarcone
- Length: 1 hr and 50 mins
- Release date: 05-13-14
- Language: English
- If a 19-year-old shy kid like me can earn a full-time income in three years, anyone can....
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Modernizing Medicare
- Harnessing the Power of Consumer Choice and Market Competition
- By: Marie Fishpaw - editor, Robert Emmet Moffit - editor
- Narrated by: Alan Peterson
- Length: 5 hrs and 53 mins
- Unabridged
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In Modernizing Medicare, editors Robert Emmet Moffit and Marie Fishpaw bring together a rare combination of leading scholars and policy practitioners to outline a vision for Medicare reform and provide solutions for the millions of seniors whose health care depends on it. Contributors include a former Medicare trustee, a former Medicare administrator, and a former director of the Congressional Budget Office.
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Modernizing Medicare
- Harnessing the Power of Consumer Choice and Market Competition
- Narrated by: Alan Peterson
- Length: 5 hrs and 53 mins
- Release date: 04-25-23
- Language: English
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Top policy experts offer Medicare reform solutions for the millions of seniors whose health care depends on America's fastest growing federal entitlement....
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Marketing to Win More Business
- Actively Market Your Business to Attract Customers
- By: Pauline Rowson
- Length: 2 hrs and 2 mins
- Unabridged
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This guide is primarily concerned with the safety of the person and the minimising of the potential of physical conflict and personal injury. This guide looks at awareness of potential behaviour patterns that may lead to aggressiveness; avoidance of situations where the potential for aggressive behaviour exists; interpretation of non-verbal communications signals; control and de-escalation techniques; an outline of techniques for your personal safety.
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Straight to the point
- By frank_guil on 05-03-15
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Marketing to Win More Business
- Actively Market Your Business to Attract Customers
- Length: 2 hrs and 2 mins
- Release date: 02-05-08
- Language: English
- This guide is primarily concerned with the safety of the person and the minimising of the potential of physical conflict and personal injury....
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Sick to Debt
- How Smarter Markets Lead to Better Care
- By: Peter A. Ubel MD
- Narrated by: Chris Kipiniak
- Length: 8 hrs
- Unabridged
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The United States has the most expensive healthcare system in the world. While policy makers have argued over who is at fault for this, the system has been quietly moving toward high-deductible insurance plans that require patients to pay large amounts out of pocket before insurance kicks in. The idea behind this shift is that patients will become better consumers of healthcare when forced to pay for their medical expenses.
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Well thought out book with an excellent reader.
- By Magdalena on 05-29-20
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Sick to Debt
- How Smarter Markets Lead to Better Care
- Narrated by: Chris Kipiniak
- Length: 8 hrs
- Release date: 04-21-20
- Language: English
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An informed argument for reworking the broken market-based U.S. healthcare system by making cost and quality more transparent....
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Capitalism at Risk, Updated and Expanded
- How Business Can Lead
- By: Joseph L. Bower, Herman B. Leonard, Lynn S. Paine
- Narrated by: Walter Dixon
- Length: 11 hrs and 30 mins
- Unabridged
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The spread of capitalism worldwide has made people wealthier than ever before. But capitalism's future is far from assured. Capitalism at Risk draws on discussions with business leaders around the world to identify 12 potential disruptors of the global market system. Presenting examples of companies already making a difference, the authors explain how business must serve both as innovator and activist - developing corporate strategies that effect change at the community, national, and international levels.
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Waste of $40 and hours of my listening time.
- By David Worley on 08-13-20
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Capitalism at Risk, Updated and Expanded
- How Business Can Lead
- Narrated by: Walter Dixon
- Length: 11 hrs and 30 mins
- Release date: 06-30-20
- Language: English
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The spread of capitalism worldwide has made people wealthier than ever before. But capitalism's future is far from assured. Capitalism at Risk draws on discussions with business leaders around the world to identify 12 potential disruptors of the global market system....
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Please try againRegular price: $21.49 or 1 credit
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