Marketing for Dummies, 6th Edition
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
$0.99/mes por los primeros 3 meses
Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
Marketing for Dummies, 6th Edition
Compra ahora por $21.49
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Gina Marie Davies
Acerca de esta escucha
In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.
This updated edition will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You'll discover what works, what doesn't, and what is best for your business and budget.
Learn the marketing and sales strategies that work in any economy; discover how to engage customers with trust and enthusiasm; understand post-pandemic changes in consumer attitudes; discover new tools and technologies for finding customers and inspiring loyalty; adapt your brand, pricing, and sales approach to make your business more valuable; and avoid common marketing mistakes and learn how to measure the impact of your efforts.
©2023 John Wiley & Sons, Inc. (P)2022 TantorLos oyentes también disfrutaron...
-
The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- De: Allan Dib
- Narrado por: Joel Richards
- Duración: 6 h y 31 m
- Versión completa
-
General5 out of 5 stars 5,141
-
Narración:5 out of 5 stars 4,426
-
Historia5 out of 5 stars 4,371
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
-
1 out of 5 stars
-
You Need to buy Book to get key info
- De Rosie's mom en 10-23-18
De: Allan Dib
-
Digital Marketing Mastery 2-in-1 Ultimate Bundle
- Build a 7-Figure Business with Digital Marketing Proven Strategies, Grow Your Brand with High Quality Scalable Content, and Leverage Social Media Tools
- De: Mike Rayford
- Narrado por: Isaac Padilla
- Duración: 10 h y 8 m
- Versión completa
-
General1 out of 5 stars 1
-
Narración:1 out of 5 stars 1
-
Historia1 out of 5 stars 1
Author Mike Rayford presents an amazing tool for any marketing professional or small business owner who wants to create and market their digital products, curate high-quality scalable content, and leverage social media tools to build a seven-figure online business. The internet quickly progressed from a small research network to a robust commercial infrastructure with an ever-increasing user base. As a result, new business functions such as e-commerce and digital marketing change how companies reach out to and connect with customers.
-
1 out of 5 stars
-
terrible waste of time... full of blah blah blah
- De James E. Welch en 12-13-22
De: Mike Rayford
-
Social Media Marketing Digital Marketing Affiliate Marketing for Business 2020
- How to Scale Up Any Digital Business and Make Money Online Using Facebook, Instagram, YouTube, LinkedIn and More
- De: Anthony Ramsey
- Narrado por: L. S. Amaral
- Duración: 5 h y 13 m
- Versión completa
-
General4.5 out of 5 stars 21
-
Narración:4.5 out of 5 stars 21
-
Historia5 out of 5 stars 20
Social media marketing has proven itself in the last decade to be among the most effective marketing strategies for any business that has a digital presence of any kind. With online marketing, you can scale your business and your strategy to any degree that fits you, your marketing budget, and your goals for the expansion of your business. Get the guide that will allow you to make the most effective decisions for your business’s marketing strategy and grow your business like never before.
-
3 out of 5 stars
-
I can't...
- De heather chuilli en 03-27-21
De: Anthony Ramsey
-
Starting an Online Business from Zero
- A Proven Guide to Break Free from 9-5, Surf the Digital Wave, and Win Customer Trust
- De: The Consulting Club Publications, Matthew Robson
- Narrado por: Nick Gallagher
- Duración: 3 h y 58 m
- Versión completa
-
General5 out of 5 stars 28
-
Narración:5 out of 5 stars 28
-
Historia5 out of 5 stars 28
Because if you’re reading this now, you’ve probably been dying for a reason to strike out on your own. To build out that side hustle that you’ve been too busy to grow. To turn that business idea you’ve been dreaming about into a full-time money-making reality.
-
5 out of 5 stars
-
Entrepreneurship Made Simple
- De Donald en 02-18-25
De: The Consulting Club Publications, y otros
-
HBR's 10 Must Reads on Strategic Marketing
- HBR's 10 Must Reads Series
- De: Harvard Business Review, Clayton M. Christensen, Theodore Levitt, y otros
- Narrado por: Bernard Setaro Clark, Susan Larkin
- Duración: 6 h y 48 m
- Versión completa
-
General4.5 out of 5 stars 6
-
Narración:5 out of 5 stars 5
-
Historia4.5 out of 5 stars 5
If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.
De: Harvard Business Review, y otros
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
-
General4.5 out of 5 stars 4,275
-
Narración:4.5 out of 5 stars 3,611
-
Historia4.5 out of 5 stars 3,565
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
1 out of 5 stars
-
Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
-
The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- De: Allan Dib
- Narrado por: Joel Richards
- Duración: 6 h y 31 m
- Versión completa
-
General5 out of 5 stars 5,141
-
Narración:5 out of 5 stars 4,426
-
Historia5 out of 5 stars 4,371
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
-
1 out of 5 stars
-
You Need to buy Book to get key info
- De Rosie's mom en 10-23-18
De: Allan Dib
-
Digital Marketing Mastery 2-in-1 Ultimate Bundle
- Build a 7-Figure Business with Digital Marketing Proven Strategies, Grow Your Brand with High Quality Scalable Content, and Leverage Social Media Tools
- De: Mike Rayford
- Narrado por: Isaac Padilla
- Duración: 10 h y 8 m
- Versión completa
-
General1 out of 5 stars 1
-
Narración:1 out of 5 stars 1
-
Historia1 out of 5 stars 1
Author Mike Rayford presents an amazing tool for any marketing professional or small business owner who wants to create and market their digital products, curate high-quality scalable content, and leverage social media tools to build a seven-figure online business. The internet quickly progressed from a small research network to a robust commercial infrastructure with an ever-increasing user base. As a result, new business functions such as e-commerce and digital marketing change how companies reach out to and connect with customers.
-
1 out of 5 stars
-
terrible waste of time... full of blah blah blah
- De James E. Welch en 12-13-22
De: Mike Rayford
-
Social Media Marketing Digital Marketing Affiliate Marketing for Business 2020
- How to Scale Up Any Digital Business and Make Money Online Using Facebook, Instagram, YouTube, LinkedIn and More
- De: Anthony Ramsey
- Narrado por: L. S. Amaral
- Duración: 5 h y 13 m
- Versión completa
-
General4.5 out of 5 stars 21
-
Narración:4.5 out of 5 stars 21
-
Historia5 out of 5 stars 20
Social media marketing has proven itself in the last decade to be among the most effective marketing strategies for any business that has a digital presence of any kind. With online marketing, you can scale your business and your strategy to any degree that fits you, your marketing budget, and your goals for the expansion of your business. Get the guide that will allow you to make the most effective decisions for your business’s marketing strategy and grow your business like never before.
-
3 out of 5 stars
-
I can't...
- De heather chuilli en 03-27-21
De: Anthony Ramsey
-
Starting an Online Business from Zero
- A Proven Guide to Break Free from 9-5, Surf the Digital Wave, and Win Customer Trust
- De: The Consulting Club Publications, Matthew Robson
- Narrado por: Nick Gallagher
- Duración: 3 h y 58 m
- Versión completa
-
General5 out of 5 stars 28
-
Narración:5 out of 5 stars 28
-
Historia5 out of 5 stars 28
Because if you’re reading this now, you’ve probably been dying for a reason to strike out on your own. To build out that side hustle that you’ve been too busy to grow. To turn that business idea you’ve been dreaming about into a full-time money-making reality.
-
5 out of 5 stars
-
Entrepreneurship Made Simple
- De Donald en 02-18-25
De: The Consulting Club Publications, y otros
-
HBR's 10 Must Reads on Strategic Marketing
- HBR's 10 Must Reads Series
- De: Harvard Business Review, Clayton M. Christensen, Theodore Levitt, y otros
- Narrado por: Bernard Setaro Clark, Susan Larkin
- Duración: 6 h y 48 m
- Versión completa
-
General4.5 out of 5 stars 6
-
Narración:5 out of 5 stars 5
-
Historia4.5 out of 5 stars 5
If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.
De: Harvard Business Review, y otros
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
-
General4.5 out of 5 stars 4,275
-
Narración:4.5 out of 5 stars 3,611
-
Historia4.5 out of 5 stars 3,565
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
1 out of 5 stars
-
Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
-
Digital Marketing All-in-One for Dummies (2nd Edition)
- De: Stephanie Diamond
- Narrado por: Emily Durante
- Duración: 23 h y 53 m
- Versión completa
-
General4.5 out of 5 stars 5
-
Narración:4 out of 5 stars 4
-
Historia4 out of 5 stars 4
Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll learn the latest trends in digital marketing strategies, including brand-new insight on how to incorporate artificial intelligence into your marketing plans. You'll also get the latest information on how to manage your customers' experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits
-
5 out of 5 stars
-
Good beginning book
- De Joshua Colclough en 08-06-23
-
Business Made Simple
- 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 6 h y 55 m
- Versión completa
-
General4.5 out of 5 stars 402
-
Narración:4.5 out of 5 stars 313
-
Historia4.5 out of 5 stars 309
It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
-
3 out of 5 stars
-
Good content, but hated the constant sell
- De Pablo Alejo en 01-22-21
De: Donald Miller
-
The Laws of Human Nature
- De: Robert Greene
- Narrado por: Paul Michael, Robert Greene
- Duración: 28 h y 26 m
- Versión completa
-
General5 out of 5 stars 14,661
-
Narración:5 out of 5 stars 12,442
-
Historia5 out of 5 stars 12,370
Robert Greene is a master guide for millions of listeners, distilling ancient wisdom and philosophy into essential texts for seekers of power, understanding, and mastery. Now he turns to the most important subject of all - understanding people's drives and motivations, even when they are unconscious of them themselves. Whether at work, in relationships, or in shaping the world around you, The Laws of Human Nature offers brilliant tactics for success, self-improvement, and self-defense.
-
5 out of 5 stars
-
Tempo is key! (1.25X)
- De James Hawkins en 11-12-18
De: Robert Greene
-
Entrepreneurship for Dummies (2nd Edition)
- De: Kathleen Allen PhD
- Narrado por: Emily Sutton-Smith
- Duración: 16 h y 24 m
- Versión completa
-
General5 out of 5 stars 2
-
Narración:5 out of 5 stars 1
-
Historia5 out of 5 stars 1
Entrepreneurship For Dummies is the essential guide to becoming your own boss and a successful entrepreneur. We make it simple to learn every step of the process. Identify an opportunity, learn your customers' needs, test your product, protect your intellectual property, secure funding, and get ready for that all-important launch. In classic Dummies style, this book is packed with practical information and useful advice, all in a fun and easy-to-follow format.
-
The 22 Immutable Laws of Marketing
- De: Al Ries, Jack Trout
- Narrado por: David Drummond
- Duración: 3 h y 6 m
- Versión completa
-
General4.5 out of 5 stars 2,103
-
Narración:4.5 out of 5 stars 1,740
-
Historia4.5 out of 5 stars 1,720
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
-
4 out of 5 stars
-
Highly recommended, but could use an update.
- De T. M. Castagna en 12-01-15
De: Al Ries, y otros
-
Accounting for Dummies (7th Edition)
- De: John A. Tracy, Tage C. Tracy
- Narrado por: Michael Butler Murray
- Duración: 18 h y 50 m
- Versión completa
-
General5 out of 5 stars 28
-
Narración:5 out of 5 stars 25
-
Historia5 out of 5 stars 24
Accounting for Dummies is the perfect place to start, whether you're operating a small business, just need help managing the family budget, or you're a rising star in corporate America. It's a financial blueprint for the everyday person, easy to understand, and full of practical advice.
-
4 out of 5 stars
-
No accompanying PDF
- De Abcd en 05-12-23
De: John A. Tracy, y otros
-
Chief Marketing Officers at Work
- De: Josh Steimle
- Narrado por: DJ Holte
- Duración: 13 h y 19 m
- Versión completa
-
General4.5 out of 5 stars 87
-
Narración:4 out of 5 stars 75
-
Historia4 out of 5 stars 74
This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives, agency owners, marketing team members, and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science. Trends in digital marketing, analytics, and marketing automation have pushed marketing to adopt data-driven approaches that would make a CFO's head swim.
-
5 out of 5 stars
-
Eye Opening and Helpful
- De Mike en 04-26-17
De: Josh Steimle
-
Influence, New and Expanded
- The Psychology of Persuasion
- De: Robert B. Cialdini
- Narrado por: Robert B. Cialdini
- Duración: 20 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 2,323
-
Narración:4.5 out of 5 stars 1,903
-
Historia4.5 out of 5 stars 1,891
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
-
5 out of 5 stars
-
Use the Audible Speed Feature!
- De Sand en 05-30-21
-
Small Business for Dummies
- 5th Edition
- De: Eric Tyson MBA, Jim Schell
- Narrado por: Mike Chamberlain
- Duración: 17 h y 52 m
- Versión completa
-
General4.5 out of 5 stars 131
-
Narración:4.5 out of 5 stars 107
-
Historia4.5 out of 5 stars 105
Small Business for Dummies has been a leading resource for starting and running a small business. Calling upon their more than six decades of combined experience running small businesses, Eric Tyson and Jim Schell once again provide time-tested advice and the latest information on starting and growing a small business.
-
2 out of 5 stars
-
No pdf links for test and work sheets
- De Anonymous User en 09-06-22
De: Eric Tyson MBA, y otros
-
Investing for Dummies, 9th Edition
- De: Eric Tyson MBA
- Narrado por: Peter Lerman
- Duración: 18 h y 54 m
- Versión completa
-
General4.5 out of 5 stars 94
-
Narración:4.5 out of 5 stars 83
-
Historia4.5 out of 5 stars 80
Investing for your future is wise and essential. Of course, you want to make solid investment choices and minimize mistakes. This updated, best-selling guide educates you on investing concepts and lingo, so you can make the best decisions in all economies and markets. Understanding how to find and make smart investments is a skill that can be learned, and this book by money-pro Eric Tyson will help you by discovering how to weigh risk vs. return, offering tips on choosing stocks and funds, getting started in real estate and small business, and so much more.
-
4 out of 5 stars
-
good info, very annoying narration
- De Gijs de laat en 02-06-22
De: Eric Tyson MBA
-
Stock Investing for Dummies, 5th Edition
- 5th Edition
- De: Paul J. Mladjenovic
- Narrado por: Michael Butler Murray
- Duración: 12 h y 30 m
- Versión completa
-
General4.5 out of 5 stars 216
-
Narración:4.5 out of 5 stars 185
-
Historia4.5 out of 5 stars 187
Updated with new and revised material to reflect the current market, this new edition of Stock Investing for Dummies gives you proven strategies for selecting and managing profitable investments, no matter what the conditions. You'll find out how to navigate the new economic landscape and choose the right stock for different situations - with real-world examples that show you how to maximize your portfolio.
-
3 out of 5 stars
-
Not the best in the audio format
- De MorganMoves1 en 05-23-20
-
Operations Management for Dummies
- De: Mary Ann Anderson, Dr. Edward Anderson, Dr. Geoffrey Parker
- Narrado por: Marie Hoffman
- Duración: 13 h y 55 m
- Versión completa
-
General4.5 out of 5 stars 58
-
Narración:4.5 out of 5 stars 50
-
Historia4.5 out of 5 stars 50
Operations management is a critical skill for all current and aspiring business leaders. Now, Operations Management for Dummies takes the guesswork out of this often-intimidating subject. Whether you are a professional just promoted into your first operations management job who needs to learn operations fast or your aim is to score your highest in an undergraduate or MBA operations management class, the plain-English, step-by-step information in Operations Management for Dummies gives you the critical toolkit for operations success.
-
1 out of 5 stars
-
No audio played at all
- De CJ en 03-02-21
De: Mary Ann Anderson, y otros
Lo que los oyentes dicen sobre Marketing for Dummies, 6th Edition
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
-
Total5 out of 5 stars
-
Ejecución5 out of 5 stars
-
Historia5 out of 5 stars
- Eric
- 12-19-23
simple quality
simple to use strategies broke down in a step-by-step process. I've listened to it now it's time to go back through the printed copy and apply each one of the pieces.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total5 out of 5 stars
-
Ejecución5 out of 5 stars
-
Historia5 out of 5 stars
- Coach P
- 08-27-24
A Ultimate Marketing Toolkit!
"Marketing for Dummies" is an essential guide for navigating today's complex marketing landscape. This audiobook covers everything from sales strategy to pricing and advertising, making it a daily go-to resource. After listening, I was so impressed that I immediately purchased the physical book for my library. Whether you're a marketing novice or a seasoned professional, this book is a must-have tool in your marketing arsenal. I highly recommend it!
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña