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Marketing for Dummies, 6th Edition
- Narrado por: Gina Marie Davies
- Duración: 16 h y 41 m
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Resumen del Editor
In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.
This updated edition will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You'll discover what works, what doesn't, and what is best for your business and budget.
Learn the marketing and sales strategies that work in any economy; discover how to engage customers with trust and enthusiasm; understand post-pandemic changes in consumer attitudes; discover new tools and technologies for finding customers and inspiring loyalty; adapt your brand, pricing, and sales approach to make your business more valuable; and avoid common marketing mistakes and learn how to measure the impact of your efforts.
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- Versión completa
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General4 out of 5 stars 39
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Narración:4.5 out of 5 stars 35
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Historia4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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3 out of 5 stars
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not quite for audible
- De Andrea en 05-08-16
De: John Jantsch
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The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
- De: MJ DeMarco
- Narrado por: MJ DeMarco
- Duración: 12 h y 46 m
- Versión completa
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General4.5 out of 5 stars 8,186
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Narración:4.5 out of 5 stars 7,048
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Historia4.5 out of 5 stars 7,016
Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. I call this soul-sucking, dream-stealing dogma "The Slowlane" - an impotent financial gamble that dubiously promises wealth in a wheelchair. For those who don't want a lifetime subscription to "settle-for-less", there is an alternative.
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5 out of 5 stars
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Excellent!
- De Iray007 en 09-22-15
De: MJ DeMarco
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Million-Dollar Habits
- De: Rachel Rodgers
- Narrado por: Rachel Rodgers
- Duración: 2 h y 3 m
- Grabación Original
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General4 out of 5 stars 236
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Narración:4.5 out of 5 stars 228
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Historia4 out of 5 stars 228
Rachel Rodgers, personal finance expert and author of the best-selling We Should All Be Millionaires, delivers yet again in her three-part Audible Originals series. In Million Dollar Habits, Rodgers puts forward the habits you would do well to adopt in order to generate wealth. And before she gets to those habits, she first encourages you to raise your financial goals.
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4 out of 5 stars
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good over all content but too Racist
- De Alicia en 04-27-24
De: Rachel Rodgers
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- De: Ryan Daniel Moran
- Narrado por: Ryan Daniel Moran
- Duración: 7 h y 38 m
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General5 out of 5 stars 3,547
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Narración:5 out of 5 stars 3,056
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Historia5 out of 5 stars 3,040
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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4 out of 5 stars
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Good, but a Little Misleading
- De Chris Love en 11-28-20
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I Will Teach You to Be Rich
- No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works (Second Edition)
- De: Ramit Sethi
- Narrado por: Ramit Sethi
- Duración: 12 h y 8 m
- Versión completa
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General4.5 out of 5 stars 9,233
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Narración:5 out of 5 stars 7,759
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Historia4.5 out of 5 stars 7,674
Buy as many lattes as you want. Spend extravagantly on the things you love. Live your rich life instead of tracking every last expense with Ramit Sethi’s simple, powerful, and effective six-week program for gaining control over your finances. This isn’t typical advice from a money expert. In this completely updated second edition, Ramit teaches you how to choose long-term investments and the right bank accounts. With his characteristic no-BS perspective, he shows how to squeeze every hidden benefit out of your credit cards.
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3 out of 5 stars
-
Repetitive - should be retitled.
- De Truth en 06-20-19
De: Ramit Sethi
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The Simple Path to Wealth
- Your Road Map to Financial Independence and a Rich, Free Life
- De: JL Collins
- Narrado por: JL Collins, Peter Adeney
- Duración: 6 h y 38 m
- Versión completa
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General5 out of 5 stars 9,112
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Narración:5 out of 5 stars 7,697
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Historia5 out of 5 stars 7,631
This book grew out of a series of letters to my daughter concerning various things - mostly about money and investing - she was not yet quite ready to hear. Since money is the single most powerful tool we have for navigating this complex world we've created, understanding it is critical.
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1 out of 5 stars
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Misleading, heavily biased
- De Cody Peralta en 07-19-19
De: JL Collins
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Plan Your Year Like a Millionaire
- De: Rachel Rodgers
- Narrado por: Rachel Rodgers
- Duración: 2 h
- Grabación Original
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General4.5 out of 5 stars 1,149
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Narración:4.5 out of 5 stars 1,116
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Historia4 out of 5 stars 1,115
Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
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3 out of 5 stars
-
Feel Good Book, only
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De: Rachel Rodgers
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The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- De: G. Edward Griffin
- Narrado por: Mark Bramhall
- Duración: 24 h y 21 m
- Versión completa
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General4.5 out of 5 stars 5,696
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Narración:5 out of 5 stars 5,021
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Historia4.5 out of 5 stars 5,018
This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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1 out of 5 stars
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Lost confidence in author
- De Amazon Customer en 07-11-20
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Six-Figure Side Hustle
- De: Rachel Rodgers
- Narrado por: Rachel Rodgers
- Duración: 3 h y 42 m
- Grabación Original
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General4 out of 5 stars 387
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Narración:4 out of 5 stars 371
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Historia4 out of 5 stars 371
Rachel Rodgers, financial maven and heralded author of We Should All Be Millionaires, has created a groundbreaking new Audible Original series with Six Figure Side Hustle. In this installment of a dynamic three-part audio journey, Rachel unveils the blueprint for turning spare time into a $100,000-per-year side hustle in just three months.
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4 out of 5 stars
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Not For YOU!
- De S. Seigel en 03-02-24
De: Rachel Rodgers
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Emotional Investment
- De: Fresh Produce Media
- Narrado por: Amanda Clayman
- Duración: 5 h y 36 m
- Grabación Original
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General5 out of 5 stars 17
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Narración:5 out of 5 stars 16
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Historia4.5 out of 5 stars 16
In Emotional Investment, therapist-turned-financial coach Amanda Clayman works with a range of people and couples to unravel money dilemmas. Along the way, Clayman gives us practical tools—both financial and emotional—that we can all use in our own lives.
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5 out of 5 stars
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So honest and engaging to hear people’s money stories.
- De Jc en 04-12-24
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How to Day Trade for a Living
- A Beginner's Guide to Trading Tools and Tactics, Money Management, Discipline and Trading Psychology
- De: Andrew Aziz
- Narrado por: Kevin Foley
- Duración: 6 h y 56 m
- Versión completa
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General4.5 out of 5 stars 1,303
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Narración:4.5 out of 5 stars 1,051
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Historia4.5 out of 5 stars 1,047
Very few careers can offer you the freedom, flexibility, and income that day trading does. As a day trader, you can live and work anywhere in the world. You can decide when to work and when not to work. You only answer to yourself. That is the life of the successful day trader. Many people aspire to it, but very few succeed. In the audiobook, I describe the fundamentals of day trading, explain how day trading is different from other styles of trading and investment, and elaborate on important trading strategies that many traders use every day.
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3 out of 5 stars
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Its a sales pitch
- De Xavier Foley en 02-08-18
De: Andrew Aziz
-
The Skeptic's Guide to Investing
- De: Ramon DeGennaro, The Great Courses
- Narrado por: Ramon DeGennaro
- Duración: 3 h y 8 m
- Grabación Original
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General5 out of 5 stars 3
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Narración:5 out of 5 stars 3
-
Historia5 out of 5 stars 3
Satisfy the financial skeptic in you with The Skeptic’s Guide to Investing, a six-lecture Audible Original where you’ll learn how financial markets operate so you can become a wiser, savvier, safer investor. Along with a deep look at the inner workings of these powerful markets, Professor Ramon P. DeGennaro offers a wealth of insight into investment strategies, whether you’re already a stockholder or thinking of investing for the first time.
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5 out of 5 stars
-
The delivery was exceptional
- De Debi Stovall en 04-24-24
De: Ramon DeGennaro, y otros
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The Little Book of Common Sense Investing
- The Only Way to Guarantee Your Fair Share of Stock Market Returns, 10th Anniversary Edition
- De: John C. Bogle
- Narrado por: L. J. Ganser
- Duración: 5 h y 50 m
- Versión completa
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General4.5 out of 5 stars 2,499
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Narración:4.5 out of 5 stars 2,058
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Historia4.5 out of 5 stars 2,035
The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500.
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1 out of 5 stars
-
One star for every point this 5 hour book makes.
- De Matt en 01-31-19
De: John C. Bogle
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- De: Allan Dib
- Narrado por: Joel Richards
- Duración: 6 h y 32 m
- Versión completa
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General5 out of 5 stars 5,051
-
Narración:5 out of 5 stars 4,351
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Historia5 out of 5 stars 4,296
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
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1 out of 5 stars
-
You Need to buy Book to get key info
- De Rosie's mom en 10-23-18
De: Allan Dib
-
Do Epic Shit
- De: Ankur Warikoo
- Narrado por: Ankur Warikoo
- Duración: 3 h y 17 m
- Versión completa
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General4.5 out of 5 stars 1,057
-
Narración:4.5 out of 5 stars 916
-
Historia4.5 out of 5 stars 912
Ankur Warikoo is an entrepreneur and content creator whose deep, witty, and brutally honest thoughts on success and failure, money and investing, self-awareness and personal relationships have made him one of India’s top personal brands. In his first book, Ankur puts together the key ideas that have fuelled his journey—one that began with him wanting to be a space engineer and ended with him creating content that has been seen and read and heard by millions. His thoughts range from the importance of creating habits for long-term success to the foundations of money management.
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1 out of 5 stars
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Epicly Sh*t
- De Anonymous User en 09-30-22
De: Ankur Warikoo
-
Invisible Women
- Data Bias in a World Designed for Men
- De: Caroline Criado Perez
- Narrado por: Caroline Criado Perez
- Duración: 9 h y 25 m
- Versión completa
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General4.5 out of 5 stars 3,070
-
Narración:4.5 out of 5 stars 2,680
-
Historia4.5 out of 5 stars 2,652
Data is fundamental to the modern world. From economic development, to healthcare, to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, treating men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this bias in time, money, and often with their lives. Celebrated feminist advocate Caroline Criado Perez investigates the shocking root cause of gender inequality and research in Invisible Women.
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2 out of 5 stars
-
A statistical fire hose
- De B. Andresen en 09-11-19
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- Narrado por: Rachel Perry
- Duración: 8 h y 12 m
- Versión completa
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General4.5 out of 5 stars 23
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Narración:4.5 out of 5 stars 21
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Historia4.5 out of 5 stars 21
This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
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3 out of 5 stars
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Good ideas, but felt like a collection of tweets
- De J. Cabral en 03-02-24
De: Melina Palmer
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
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General4.5 out of 5 stars 4,183
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Narración:4.5 out of 5 stars 3,533
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Historia4.5 out of 5 stars 3,487
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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1 out of 5 stars
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Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
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Social Media Marketing for Beginners 2024
- The #1 Guide To Conquer The Social Media World, Make Money Online and Learn The Latest Tips On Facebook, Youtube, Instagram, Twitter & SEO
- De: Jonathan Page
- Narrado por: Tom Brooks
- Duración: 3 h y 9 m
- Versión completa
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General4 out of 5 stars 47
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Narración:4 out of 5 stars 29
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Historia4 out of 5 stars 29
Unlike traditional marketing mediums, social media doesn’t swallow a huge chunk of your advertising and promotion budget. You don’t need to create cost-intensive and ineffectual marketing plans that leave you broke. All you need is some creativity, perceptiveness, and an intuitive understanding about your audience’s needs. More than sharp business acumen, you need a human touch. Social media gives your brand a human angle without breaking the bank.
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1 out of 5 stars
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Did AI just read a whole book written by chatGPT?
- De Surprised, not surprised. en 05-23-23
De: Jonathan Page
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Side Hustles for Dummies
- De: Alan Simon
- Narrado por: Erik Bloomquist
- Duración: 10 h y 22 m
- Versión completa
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General5 out of 5 stars 1
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Narración:0 out of 5 stars 0
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Historia0 out of 5 stars 0
Whether you're thinking about driving for Uber, developing apps, or starting an online boutique, Side Hustles For Dummies walks you through every step of the way of starting your own side gig. You'll learn about how to structure your new business and keep records, create backup plans, and steer clear of scams.
De: Alan Simon
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Contagious
- Why Things Catch On
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
- Versión completa
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General4.5 out of 5 stars 6,841
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Narración:4.5 out of 5 stars 5,774
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Historia4.5 out of 5 stars 5,737
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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4 out of 5 stars
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A Primer on Viral & Memorable Marketing
- De Douglas C. Bates en 04-01-13
De: Jonah Berger
Lo que los oyentes dicen sobre Marketing for Dummies, 6th Edition
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Eric
- 12-19-23
simple quality
simple to use strategies broke down in a step-by-step process. I've listened to it now it's time to go back through the printed copy and apply each one of the pieces.
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