Market Study

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

Not long ago, a small indie brand launched a quirky thirty-second video with a shoestring budget. Within days, it was everywhere: shared in group chats, plastered on Twitter feeds, and even covered by national media. Sales skyrocketed, not because the company bought prime-time ad slots, but because the content itself spread like wildfire. That’s the magic of viral marketing — the ability to turn a simple idea into a cultural moment that reshapes a business’s trajectory.

She signed up for the sisterhood, free cars, and the promise of a successful business of her own. Instead, she ended up with an addiction, broken friendships, and the rubble of a toppled pyramid . . . scheme. Hey, Hun: Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing is the eye-opening, funny, and dangerous personal story of author Emily Lynn Paulson rising to the top of the pyramid in the multilevel marketing (MLM) world, only to recognize that its culture and business practices went beyond a trendy marketing scheme and into the heart of white supremacy in America.

Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.

The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life.

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.

Why Chart Patterns? The stock price is unpredictable as it rises and falls in a moment. However, technical analysts have identified patterns in the movement of these prices. Therefore, the previous levels of open, high, low, close, and volume can be used to determine where the prices will be moving. To accomplish this, they utilize many technical tools, including candlestick patterns, chart pattern, strategies and techniques. Advantages of Using Candlestick and Charts Pattern: Candlesticks and charts patterns provides trade signals well in advance of price movements and earlier than many ...

Master Multinational Corporate Law As a CEO, legal professional, or business leader, understanding corporate law rules and loopholes in the global marketplace is tough but vital. From corporate governance and cross-border transactions to shareholder activism and alternative financing, the complexities of multinational corporate law can be overwhelming. You'll Get the Expert Guidance You Need! Corporate Law and the Multinational Corporate Group is your comprehensive guide to understanding the nuances of corporate law in the international context. This authoritative book covers: Corporate ...

Welcome to the age of behavioral addiction - an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.

Unlock the hidden mechanisms that shape your choices, desires, and perceptions. Influence by Design: How Advertising Shapes Consumer Behavior and Thought takes you inside the unseen architecture of persuasion that defines modern consumer culture. This book reveals how advertising manipulates psychology, identity, and society—not through overt force, but through subtle techniques that feel natural, effortless, and even empowering. Drawing from theories in psychology, sociology, linguistics, and cultural studies, this work explores how attention is captured, how emotions are triggered, and ...

You don’t need two years in business school to think like an MBA. What you need are the right frameworks, simple explanations, and real-world case studies — delivered clearly and practically. The 50-Minute MBA is the second volume in Mohammed Hamed Ahmed Soliman’s acclaimed Mini-MBA Series. Building on the quick lessons of The 5-Minute MBA, this book takes you deeper into 40 essential MBA topics — each designed to be read in under 10 minutes and paired with exercises that turn insight into action. Inside, you’ll learn how to: Lead with impact by building trust, clarity, and ...

This expertly crafted study guide is designed to provide you with the knowledge and confidence needed to excel in the Securities Industry Essentials (SIE) Exam, a crucial first step in your financial career. Our comprehensive guide covers all critical aspects of the SIE Exam, meticulously breaking down complex topics into easily digestible sections. From understanding the fundamentals of the securities markets to mastering the intricacies of investment products, you will gain a thorough grounding in the essential concepts. Each chapter is filled with detailed explanations, real-world ...

Crystallizing Public Opinion by Edward Bernays, published in 1923, is one of the earliest books to set out the practice and principles of public relations. The author sees the public relations practitioner as someone who creates a useful symbolic linkage among the masses. Quoting theorists like Walter Lippmann and Wilfred Trotter, Bernays provides numerous examples from his own career. He states that individuals rarely keep logical order among the judgments and opinions in their mind, and that they ought to be approached by a means beyond the rational.

Our CLEP study guides are different! The Principles of Marketing: CLEP Test Study Guide teaches you what you need to know to pass the CLEP test. This study guide is more than sample test questions. Our easy-to-understand study guide will teach you the right information. We’ve condensed what you need to know into a manageable book - one that will leave you completely prepared to tackle the test.

Counter-Cola charts the history of one of the world's most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part of global daily life in over 200 countries. Through this story of Coca-Cola, Amanda Ciafone reveals the pursuit of corporate power within the key economic transformations-liberal, developmentalist, neoliberal - of the 20th and 21st centuries. A story of global capitalism, it is not without contest.

North Korea is one of the most troubled societies on earth. The country's 24 million people live under a violent dictatorship led by a single family, which relentlessly pursues the development of nuclear arms, which periodically incites risky military clashes with the larger, richer, liberal South, and which forces each and every person to play a role in the "theater state" even as it pays little more than lip service to the wellbeing of the overwhelming majority.

Brandscaping is a big, infectious idea - a new marketing methodology that begins with one simple observation: A rising tide lifts all ships. In this groundbreaking book, media and marketing visionary Andrew Davis shows you how to partner with other brands and undiscovered talent to create content that drives demand for the products and services you sell. Davis dishes up dozens of case studies showing how all types of individuals, companies, and brands have tapped into the power of brandscaping to achieve unparalleled success, often using resources already at their disposal.

The Ultimate Cozy Mystery Resource Book: 2024 Edition Packed with essential writing resources and boundless inspiration, The Cozy Mystery Resource Guide is your indispensable companion in the world of cozy mystery writing. This expansive mystery writing guide offers: Character Development: Master the art of creating unforgettable characters. Craft intuitive amateur sleuths, cunning cozy mystery villains, loyal sidekicks, love interests, and endearing pets that will resonate with your readers. Story Elements: Dive into extensive lists of cozy mystery tropes, themes, settings, and occupations...

Soul by Soul tells the story of slavery in antebellum America by moving away from the cotton plantations and into the slave market itself, the heart of the domestic slave trade. Taking us inside the New Orleans slave market, the largest in the nation, where 100,000 men, women, and children were packaged, priced, and sold, Walter Johnson transforms the statistics of this chilling trade into the human drama of traders, buyers, and slaves, negotiating sales that would alter the life of each.