Market Study

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

A comprehensive and practical guide to the stock market from a successful fund manager—filled with case studies, important background information, and all the tools you’ll need to become a stock market genius. Fund manager Joel Greenblatt has been beating the Dow (with returns of 50 percent...

What if the path to passing the SIE Exam felt like reading a story you couldn’t put down? When Marcus Arden walks into the shadows of his late father’s brokerage firm, he discovers a single cryptic note: “Know the Rules. Find the Truth.” That message launches him into a hidden world where Wall Street’s secrets are taught like ancient lessons—through vaults, markets, risks, and ethics that pulse with life. Guided by a brilliant mentor, Marcus learns the truth about how financial markets work, what regulations protect investors, and how ethics separate integrity from corruption. ...

Soul by Soul tells the story of slavery in antebellum America by moving away from the cotton plantations and into the slave market itself, the heart of the domestic slave trade. Taking us inside the New Orleans slave market, the largest in the nation, where 100,000 men, women, and children were packaged, priced, and sold, Walter Johnson transforms the statistics of this chilling trade into the human drama of traders, buyers, and slaves, negotiating sales that would alter the life of each.

Not long ago, a small indie brand launched a quirky thirty-second video with a shoestring budget. Within days, it was everywhere: shared in group chats, plastered on Twitter feeds, and even covered by national media. Sales skyrocketed, not because the company bought prime-time ad slots, but because the content itself spread like wildfire. That’s the magic of viral marketing — the ability to turn a simple idea into a cultural moment that reshapes a business’s trajectory.

Crystallizing Public Opinion by Edward Bernays, published in 1923, is one of the earliest books to set out the practice and principles of public relations. The author sees the public relations practitioner as someone who creates a useful symbolic linkage among the masses. Quoting theorists like Walter Lippmann and Wilfred Trotter, Bernays provides numerous examples from his own career. He states that individuals rarely keep logical order among the judgments and opinions in their mind, and that they ought to be approached by a means beyond the rational.

If you are ready to stop being outplayed, overlooked, or underestimated, it is time to step into the mindset of those who dominate. The 48 Laws of Machiavellian Power gives you the strategies to win—mercilessly, decisively, and permanently.

Why Chart Patterns? The stock price is unpredictable as it rises and falls in a moment. However, technical analysts have identified patterns in the movement of these prices. Therefore, the previous levels of open, high, low, close, and volume can be used to determine where the prices will be moving. To accomplish this, they utilize many technical tools, including candlestick patterns, chart pattern, strategies and techniques. Advantages of Using Candlestick and Charts Pattern: Candlesticks and charts patterns provides trade signals well in advance of price movements and earlier than many ...

Unlock the hidden secrets of the economy with Understanding Austrian Economics in 10 Days: Everything You Were Never Taught About Money, Markets, and Freedom. Discover a revolutionary perspective that challenges conventional wisdom and empowers you to take control of your financial future! In this engaging, easy-to-read guide, you'll explore the dynamic world of Austrian economics—unraveling concepts like the subjective theory of value, spontaneous market order, and the impact of government intervention. With real-world case studies, thought-provoking discussion questions, and profiles of...

She signed up for the sisterhood, free cars, and the promise of a successful business of her own. Instead, she ended up with an addiction, broken friendships, and the rubble of a toppled pyramid . . . scheme. Hey, Hun: Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing is the eye-opening, funny, and dangerous personal story of author Emily Lynn Paulson rising to the top of the pyramid in the multilevel marketing (MLM) world, only to recognize that its culture and business practices went beyond a trendy marketing scheme and into the heart of white supremacy in America.

The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life.

Imagine transforming your side hustle into a thriving empire or scaling your business to millions—all while working smarter, not harder. Digital Marketing for Beginners 2026 is your ultimate guide to making that dream a reality. This book is a treasure trove of cutting-edge strategies, AI-driven tools, and actionable insights designed to help you conquer the digital landscape and boost your income in the competitive American market and beyond.

"Conquer the Series 24 Exam: Study Guide for the General Securities Principal Qualification Exam" is your comprehensive resource for mastering the Series 24 exam and advancing your career as a General Securities Principal. This study guide covers all essential topics, including supervision of investment banking, trading, and market making activities, managing customer accounts, and overseeing compliance and ethical standards. Each chapter provides in-depth explanations, practical insights, and real-world examples to help you understand and apply key concepts effectively. Designed to build a...

Our CLEP study guides are different! The Principles of Marketing: CLEP Test Study Guide teaches you what you need to know to pass the CLEP test. This study guide is more than sample test questions. Our easy-to-understand study guide will teach you the right information. We’ve condensed what you need to know into a manageable book - one that will leave you completely prepared to tackle the test.

The world’s best chef. An airline captain who brought his flight to safety in a daring water landing. A magician known for his sensational escape acts. A computer scientist who founded a world-renowned animation studio. What do all of these people have in common? They love their jobs, they...

Case studies: Love ‘em or hate ‘em, everyone uses them. In fact, case studies are among the most common pieces of marketing collateral—70 percent of companies use them—and they’re also considered to be among the most effective, ranked second only to in-person events. Today, content is a critical part of most marketing strategies (content marketing, anyone?) but that doesn’t mean companies are adding writers to churn out case studies. Often, the job falls on product markers, PR people, even CEOs—in other words, people like you—to pick up the slack. But how do you write a case...

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.

Unlock the hidden mechanisms that shape your choices, desires, and perceptions. Influence by Design: How Advertising Shapes Consumer Behavior and Thought takes you inside the unseen architecture of persuasion that defines modern consumer culture. This book reveals how advertising manipulates psychology, identity, and society—not through overt force, but through subtle techniques that feel natural, effortless, and even empowering. Drawing from theories in psychology, sociology, linguistics, and cultural studies, this work explores how attention is captured, how emotions are triggered, and ...

You don’t need two years in business school to think like an MBA. What you need are the right frameworks, simple explanations, and real-world case studies — delivered clearly and practically. The 50-Minute MBA is the second volume in Mohammed Hamed Ahmed Soliman’s acclaimed Mini-MBA Series. Building on the quick lessons of The 5-Minute MBA, this book takes you deeper into 40 essential MBA topics — each designed to be read in under 10 minutes and paired with exercises that turn insight into action. Inside, you’ll learn how to: Lead with impact by building trust, clarity, and ...

Why Do 85% of AI Initiatives Fail Despite Brilliant Teams and Unlimited Budgets? Most business books give you frameworks to memorize. This one gives you a front-row seat to watch systematic execution in action, following Sarah Chen through every decision as she turns a fictional manufacturing company from $650,000 in AI chaos to $1.2 million in proven results. What You'll Discover Through One Complete, Story-Driven Case Study: How to define success metrics that survive executive scrutiny Why users resist new solutions (and how to build what they actually want) The systematic approach that ...