Direct Game

Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.

There's nothing quite so empowering as being able to walk straight up to any girl in the middle of the street and telling her you think she's stunning. This is what Charlie has been doing for years, and in this book, he shows how you can do it, too. Using the direct day game method in the street, coffee shop, mall, or university campus is about as straightforward as pickup gets.

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