Digital Customer Service

Transforming Customer Experience for an On-Screen World

De: Rick Delisi, Dan Michaeli

Narrado por: Rick Delisi

Duración: 5 h y 35 m

Resumen del Editor

As much as technology has improved our lives, for many people customer service experiences remain unnecessarily frustrating. But the advent of digital customer service (DCS) promises to make these interactions seamless and effortless by creating experiences that occur entirely on a customer's own screen, even in situations where it is preferable to speak to an agent.

Digital Customer Service traces the evolution of customer service - as well as the evolution of customer expectations and the underlying psychology that drives customer behavior - from the days of the first call centers in the 1980s all the way to today's digital world.

Written for customer service and customer experience leaders as well as C-suite executives (CEOs, CFOs, CIOs), Digital Customer Service helps business leaders balance three critical priorities: creating an excellent experience for customers that increases customer loyalty and profitability; driving down the cost of customer service/support interactions, while increasing revenue through sales interactions; and moving quickly toward the goal of "digital transformation". When companies commit to achieving true digital customer service, they can make significant progress toward all three of these goals at once. Digital Customer Service provides the road map for how your company can get there.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

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Great Case for Digital First

Great overview of Digital Customer Success and how it can transform a business. Written in a highly digestible format with practical proof points. Companies that delay making the transition to a digital first approach risk being left behind.