Creative Advertising
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The Creative Team
- Notes on Design and Operation of Creative Organizations
- By: Andrew Carlson
- Narrated by: Matthew Spaur
- Length: 3 hrs and 20 mins
- Unabridged
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While writers, designers, editors, and other creative professionals spend years learning and refining creative craft skills, those skills do nothing to prepare us for the human, organizational, and operational challenges that come with promotions to leadership. And as your responsibility grows, it’s those organizational and leadership skills that will hold you and your team back.
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Some much needed insight
- By Jason Walker on 07-07-23
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The Creative Team
- Notes on Design and Operation of Creative Organizations
- Narrated by: Matthew Spaur
- Length: 3 hrs and 20 mins
- Release date: 04-19-23
- Language: English
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While writers, designers, editors, and other creative professionals spend years learning and refining creative craft skills, those skills do nothing to prepare us for the human, organizational, and operational challenges that come with promotions to leadership....
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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
- By: Luke Sullivan, Edward Boches
- Narrated by: Scott R. Pollak
- Length: 13 hrs and 51 mins
- Unabridged
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The classic guide to creating great advertising now covers all media: Digital, social, and traditional. Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.
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New to sales, marketing, corporate America? There is value in this book.
- By Alex K on 07-03-23
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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
- Narrated by: Scott R. Pollak
- Length: 13 hrs and 51 mins
- Release date: 05-14-21
- Language: English
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The classic guide to creating great advertising now covers all media: Digital, social, and traditional. Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field....
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- By: Patrick Hanlon
- Narrated by: Alan Sklar
- Length: 7 hrs and 50 mins
- Unabridged
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What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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Good book, hard to stay interested
- By Axiom Brevity on 11-21-16
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- Narrated by: Alan Sklar
- Length: 7 hrs and 50 mins
- Release date: 05-17-06
- Language: English
- What is it that made Starbucks an overnight sensation and separated it from other coffee house companies....
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Social Media Marketing
- A Guide to Creating, Promoting, and Maintaining a Viral Social Media Initiative
- By: Isabel Reese
- Narrated by: Virtual Voice
- Length: 4 hrs and 52 mins
- Unabridged
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Marketing through social media has evolved into a very effective strategy for companies of all sizes. Businesses are turning to social media in greater numbers than ever before in order to spread awareness of their brands, goods, and services. Social media marketing is increasingly becoming the go-to method for interacting with target audiences and creating profitable companies. This is true for both major organizations and intelligent entrepreneurs who run their own businesses. Social media marketing has the potential to help companies reach a wider range of consumers, create connections ...
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Social Media Marketing
- A Guide to Creating, Promoting, and Maintaining a Viral Social Media Initiative
- Narrated by: Virtual Voice
- Length: 4 hrs and 52 mins
- Release date: 04-23-24
- Language: English
- Marketing through social media has evolved into a very effective strategy for companies of all sizes. Businesses are turning to social media in ...
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No B.S. Guide to Brand-Building by Direct Response
- The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
- By: Dan S. Kennedy, Forrest Walden - contributor, Jim Cavale - contributor
- Narrated by: Stephen R. Thorne
- Length: 6 hrs and 37 mins
- Unabridged
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Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment.
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Don't waste your time on this book
- By Video Guy on 11-08-18
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No B.S. Guide to Brand-Building by Direct Response
- The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
- Narrated by: Stephen R. Thorne
- Series: No B.S.
- Length: 6 hrs and 37 mins
- Release date: 10-30-18
- Language: English
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Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment....
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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- By: Brad Flowers
- Narrated by: Al Kessel
- Length: 4 hrs and 54 mins
- Unabridged
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In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.
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Can't recommend highly enough!
- By Sean on 09-20-23
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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- Narrated by: Al Kessel
- Length: 4 hrs and 54 mins
- Release date: 10-27-20
- Language: English
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In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything....
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Local Business Marketing, Create AI Products Tailored for Local Businesses
- Create unique solutions that local businesses will eagerly pay $499 a month for
- By: Brian Graves
- Narrated by: Virtual Voice
- Length: 4 hrs and 19 mins
- Unabridged
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This innovative platform empowers local marketers, business consultants, and online entrepreneurs to create AI products tailored for local businesses in under ten minutes. With a simple interface and no technical skills required, you can craft unique solutions that local businesses will eagerly pay $499 a month for. Local Business Marketing provides step-by-step instructions and over 55 niche-specific ideas, ensuring your success from day one. These Custom GPTs automate tasks like appointment setting, customer inquiries, and more, revolutionizing local businesses’ operations and boosting ...
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Local Business Marketing, Create AI Products Tailored for Local Businesses
- Create unique solutions that local businesses will eagerly pay $499 a month for
- Narrated by: Virtual Voice
- Length: 4 hrs and 19 mins
- Release date: 05-18-24
- Language: English
- This innovative platform empowers local marketers, business consultants, and online entrepreneurs to create AI products tailored for local ...
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Facebook Marketing Secrets
- The Ultimate Guide to Grow Your Business, Create Effective Ads and Reach New Customers
- By: Rick Riley
- Narrated by: Virtual Voice
- Length: 1 hr and 14 mins
- Unabridged
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Are you ready to transform your business and unlock unprecedented growth in the realm of digital marketing? Dive into the pages of "Facebook Marketing Secrets: The Ultimate Guide to Grow Your Business, Create Effective Ads, and Reach New Customers." This book isn't just a guide; it's your passport to a lucrative journey where every chapter is a strategic milestone toward financial success. What makes this book a game-changer for my business? Unleash the power of strategic planning as I unravel the secrets of effective storytelling, audience understanding, and crafting compelling content. ...
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Facebook Marketing Secrets
- The Ultimate Guide to Grow Your Business, Create Effective Ads and Reach New Customers
- Narrated by: Virtual Voice
- Length: 1 hr and 14 mins
- Release date: 02-22-24
- Language: English
- Are you ready to transform your business and unlock unprecedented growth in the realm of digital marketing? Dive into the pages of "Facebook ...
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Beyond Advertising
- Creating Value Through All Customer Touchpoints
- By: Yoram "Jerry" Wind, Catharine Findiesen Hays
- Narrated by: Karen Saltus
- Length: 8 hrs and 40 mins
- Unabridged
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The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics, all grappling with today's unique challenges and opportunities.
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Beyond Advertising
- Creating Value Through All Customer Touchpoints
- Narrated by: Karen Saltus
- Length: 8 hrs and 40 mins
- Release date: 05-09-17
- Language: English
- The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption....
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No B.S. Trust Based Marketing
- The Ultimate Guide to Creating Trust in an Understandibly Un-trusting World
- By: Dan S Kennedy
- Narrated by: Tom Gallagher
- Length: 7 hrs and 7 mins
- Unabridged
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Internationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today. They deliver an eye-opening look at the core of all business—trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals.
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No B.S. Trust Based Marketing
- The Ultimate Guide to Creating Trust in an Understandibly Un-trusting World
- Narrated by: Tom Gallagher
- Series: Nightingale-Conant: Marketing
- Length: 7 hrs and 7 mins
- Release date: 12-29-22
- Language: English
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Internationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today....
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Creating Customer Evangelists
- How Loyal Customers Become a Volunteer Sales Force
- By: Ben McConnell, Jackie Huba
- Narrated by: Ben McConnell, Jackie Huba
- Length: 6 hrs and 3 mins
- Unabridged
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When customers are truly thrilled about their experience with your product or service, they can become outspoken "evangelists" for your company. This group of satisfied believers can be converted into a potent marketing force to grow your universe of customers.
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Fantastics
- By Joshua M. Hudson on 05-02-07
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Creating Customer Evangelists
- How Loyal Customers Become a Volunteer Sales Force
- Narrated by: Ben McConnell, Jackie Huba
- Length: 6 hrs and 3 mins
- Release date: 01-01-06
- Language: English
- When customers are truly thrilled about their experience with your product, they can become "evangelists"....
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Beyond the Agency Box
- The Phoneless, Meetingless Digital Marketing Agency That Creates Lifetime Happy Clients Without Facebook Ads, Webinars, Google, or SEO
- By: Frankie Fihn
- Narrated by: Frankie Fihn
- Length: 5 hrs and 10 mins
- Unabridged
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Starting a digital marketing agency is a double-edged sword. You get started as a freelancer with no money. You build everything yourself through your blood, sweat, and tears. Then, you discover it’s one of the hardest businesses to scale. You are the product. Before you know it, you have built your own prison of clients who want constant meetings, phone calls, email requests, and they expect miracles.
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Practical and usable information
- By Ivan on 01-19-24
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Beyond the Agency Box
- The Phoneless, Meetingless Digital Marketing Agency That Creates Lifetime Happy Clients Without Facebook Ads, Webinars, Google, or SEO
- Narrated by: Frankie Fihn
- Length: 5 hrs and 10 mins
- Release date: 03-04-21
- Language: English
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Starting a digital marketing agency is a double-edged sword. You get started as a freelancer with no money. You build everything yourself through your blood, sweat, and tears. Then, you discover it’s one of the hardest businesses to scale....
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The 7 Secrets of Creative Radio Advertising
- By: Tony Hertz
- Narrated by: Tony Hertz
- Length: 2 hrs and 33 mins
- Unabridged
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Why you should read this book: because it's full of wisdom, experiences, examples and entertaining stories drawn from Tony Hertz's 40-year beyond-all-reason passion for radio advertising - including links to 25 of the best radio spots you've ever heard. Because in today's visual/digital/online/mobile/social media/branded content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. And Tony Hertz is uniquely qualified to give it the creative attention it deserves.
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The 7 Secrets of Creative Radio Advertising
- Narrated by: Tony Hertz
- Length: 2 hrs and 33 mins
- Release date: 10-26-17
- Language: English
- Why you should read this book: because it's full of wisdom, experiences, examples and entertaining stories....
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The New Multichannel, Integrated Marketing
- 29 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now
- By: Craig Huey
- Narrated by: John Fornoff
- Length: 4 hrs and 53 mins
- Unabridged
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You’re losing time, money, and opportunity if your marketing and advertising are underperforming. And with all the brand-new advances in generating leads and sales – your current marketing approach could probably be doing much better. But with all the options out there, it’s difficult to know where to begin. Should you use social media? Digital advertising? Or direct mail? Multichannel integrated marketing is the only advertising approach that strategically combines all of these approaches – and more – to help you get supercharged results.
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The New Multichannel, Integrated Marketing
- 29 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now
- Narrated by: John Fornoff
- Length: 4 hrs and 53 mins
- Release date: 09-16-20
- Language: English
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You’re losing time, money, and opportunity if your marketing and advertising are underperforming. And with all the brand-new advances in generating leads and sales – your current marketing approach could probably be doing much better....
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AI Romance Writing Create a Best Seller Super Fast with ChatGpt and My Secret Method
- By: Brian Graves
- Narrated by: Virtual Voice
- Length: 24 mins
- Unabridged
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With AI we now realize that you can easily create any type of book that we wish, so where do we start? What if we start with proven winners? What if we create a book that's similar to a bestseller? I am going to show how to create a book lightning fast with my secret method. This method isn't for just creating romance books, it can be applied to any kind of book you want to create I use the the power of ChatGpt plus my method to create books that have the ability to become bestsellers fast. Check it out, you will be blown away by this method.
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AI Romance Writing Create a Best Seller Super Fast with ChatGpt and My Secret Method
- Narrated by: Virtual Voice
- Length: 24 mins
- Release date: 04-18-24
- Language: English
- With AI we now realize that you can easily create any type of book that we wish, so where do we start? What if we start with proven winners? What ...
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Building Brand Communities: How Organizations Succeed by Creating Belonging
- By: Carrie Melissa Jones, Charles Vogl
- Narrated by: Caroline Miller
- Length: 8 hrs and 10 mins
- Unabridged
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An authentic brand community is more than just people buying your product or working alongside one another. This audiobook articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be.
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Helpful book but narrative is a bit dry
- By Anqi on 11-12-20
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Building Brand Communities: How Organizations Succeed by Creating Belonging
- Narrated by: Caroline Miller
- Length: 8 hrs and 10 mins
- Release date: 05-15-20
- Language: English
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An authentic brand community is more than just people buying your product or working alongside one another. This audiobook articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships....
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Unlabel
- Selling You Without Selling Out
- By: Marc Ecko
- Narrated by: Todd Haberkorn, Marc Ecko
- Length: 8 hrs and 47 mins
- Unabridged
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Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms.
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...So Real, It Should Be Illegal
- By 2Fresh on 01-20-16
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Unlabel
- Selling You Without Selling Out
- Narrated by: Todd Haberkorn, Marc Ecko
- Length: 8 hrs and 47 mins
- Release date: 10-01-13
- Language: English
- Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment....
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This Is Marketing
- You Can’t Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
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For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
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Go for the physical book instead.
- By J on 10-23-19
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This Is Marketing
- You Can’t Be Seen Until You Learn to See
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Release date: 11-13-18
- Language: English
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For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package....
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Market Like You Mean It
- Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell
- By: Al Lautenslager
- Narrated by: Kyle Tait
- Length: 6 hrs
- Unabridged
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Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre, and others. Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market.
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Market Like You Mean It
- Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell
- Narrated by: Kyle Tait
- Length: 6 hrs
- Release date: 10-23-18
- Language: English
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Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels....
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Creative Blindness (And How to Cure It)
- Real-Life Stories of Remarkable Creative Vision
- By: Dave Trott
- Narrated by: Isaac Mellad Pemberton
- Length: 3 hrs and 44 mins
- Unabridged
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In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can. The timeless lessons revealed here can be applied in advertising, business, and throughout everyday life. By seeing things differently, you can think differently, and change the world around you.
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Impossible to follow along.
- By Sewn Products on 05-11-20
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Creative Blindness (And How to Cure It)
- Real-Life Stories of Remarkable Creative Vision
- Narrated by: Isaac Mellad Pemberton
- Length: 3 hrs and 44 mins
- Release date: 06-14-19
- Language: English
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In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can....
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