Radio Advertising

Why you should read this book: because it's full of wisdom, experiences, examples and entertaining stories drawn from Tony Hertz's 40-year beyond-all-reason passion for radio advertising - including links to 25 of the best radio spots you've ever heard. Because in today's visual/digital/online/mobile/social media/branded content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. And Tony Hertz is uniquely qualified to give it the creative attention it deserves.

This book will have you laughing. It’ll have you crying. But most of all you will be fascinated by the events and the people you meet in this sixty-six year span of American history. Grow up with an extraordinary American family in the late 19th and early 20th centuries. Watch as automobiles increase in number, entertainment evolves, and electronic devices are invented. Experience the joys of the Pikestein family as it matures and prospers. Enjoy their triumphs and cope with their tragedies. This is the continuing saga of the “Legend of the Pikesville Cave” – Tom’s book that ...

THE COMPLETE BLUEPRINT THAT WILL GUIDE YOUR PODCAST TO SUCCESS IN RADIO SYNDICATION. WANT MORE LISTENERS AND AD DOLLARS FOR YOUR PODCAST? With over one million podcasts now chasing listeners and advertisers, where can you find growth for YOUR podcast? It may be time to explore Radio Syndication. This book is for the podcaster who wants more listeners and greater ad income. PODCAST TO BROADCAST reveals the original and proven six step formula to turn your podcast into a profitable, nationally syndicated radio show. It’s the definitive guide that will put your podcast on the path to success...

The radio dial is cluttered with noise. Noise is anything that has no direct relevance to a listener. And live remote breaks are the worst noise on the dial. Imagine that there was a way to easily get all the important information for every break in one place, so you wouldn't forget anything or get sidetracked and include things that aren't relevant. You don't have to imagine; this book has a solution. Here is a step-by-step guide to preparing for live breaks that eliminates the clutter, helping you stay organized and on time.