Consumer Social

La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor?

Few works of political and cultural theory have been as enduringly provocative as Guy Debord's Society of the Spectacle. From its publication amid the social upheavals of the 1960s to the present, the volatile theses of this work have decisively transformed debates on the shape of modernity...

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.

Persuasive Techniques: The 21 Laws of Persuasion Master the psychology that drives every buying decision, negotiation, and human interaction. Whether you're closing deals, marketing products, or simply wanting to communicate more effectively, understanding The 21 Laws of Persuasion gives you an unfair advantage in business and life. What You'll Discover: ✅ The 21 Laws of Persuasion with real-world applications you can use today ✅ Nearly 60 proven psychological theories, including The Halo Effect, Social Proof, and Cognitive Dissonance ✅ How subliminal persuasion and mind control ...

The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life.

Social networking sites can be scary places. When the whole world is connected, anything can happen and it can happen at lightning speed. Social paranoia is the feeling you get when you hesitate before posting an update. It’s the feeling you get on a Saturday morning after drunkenly texting your ex the night before. The feeling you get when your friends won’t stop posting about their perfect lives, making your own life look boring in comparison. Social Paranoia: How Consumers and Brands Can Stay Safe in a Connected World is the true story of how sometimes the updates that you post come ...

In "Media Psychology: Understanding the Impact of Media on Behavior and Cognition," Ali Muattar provides a comprehensive guide to the principles, practices, and applications of media psychology. This third edition offers updated research, practical insights, and real-world examples that empower media consumers, creators, and researchers to navigate the complex field of media and its effects on human behavior and cognition. Ali looks deeper into the multi-dimensional field of media psychology, offering readers a deep understanding of how media influences thoughts, emotions, and behaviors. ...

This book exists to record, for posterity, the events of Gamergate from the perspective of someone within Gamergate. There is a real danger that, what with the media bias against Gamergate, that the other side – the right side – will not get recorded. In the future, anyone looking back is likely to encounter an entirely one-sided version of events from people who have been acting very shadily. As a participant in Gamergate, that worries me. As a historian, that worries me. As someone who cares about truth, fairness and accuracy, that worries me. I think I’m uniquely positioned to give...

Bloomsbury presents Influenced: The Science of Why We Buy by Aarron Atkinson-Toal, read by Orlando Wells A revelation of the invisible forces shaping your spending habits, from impulse buys to brand loyalty. Have you ever questioned your sanity after looking at all those unnecessary things you...

Britain thinks it runs on tea. Coffee tells a much stranger story. For four centuries, an ordinary cup has been quietly turning up wherever British life was changing. When coffee first arrived in England, it was so strange that sellers had to explain what it was and persuade people why they might possibly want to drink it. Before long, coffee houses were buzzing with news, politics, argument and business. The government worried about what people were saying inside them, merchants used them to exchange information, and one coffee-house keeper called Edward Lloyd gave his name to an ...

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that. 

What do the Roman Empire, Sears catalogs, television commercials, Google, TikTok, and ChatGPT have in common? They all transformed the way people persuade, communicate, and buy. The History of Marketing (2026 Edition) tells the remarkable story of how marketing evolved from simple word-of-mouth exchanges into one of the most powerful forces shaping modern business, culture, politics, and technology. Along the way, you'll discover that marketing has never been just about selling products—it has always reflected the values, innovations, and aspirations of the societies that created it. ...

Unveil the Hidden Force Shaping Your Desires and Driving Society Are your deepest desires truly your own? Or are they secretly sculpted by the world around you? Prepare to embark on a mind-bending journey into the heart of human motivation with "Mimetic Desire: The Hidden Driver of Culture and Conflict." This groundbreaking exploration reveals the invisible threads that weave our wants, needs, and aspirations into the very fabric of society. Discover how: • Your "personal" choices may be anything but • Social media amplifies our copycat tendencies • Rivalries and conflicts sprout from...

Denise Baudu arrives in Paris seeking work after her parents' deaths. Her uncle owns a small draper's shop being systematically destroyed by the massive department store across the street: The Ladies' Paradise. Despite her uncle's rage, Denise seeks employment there. She enters an environment transforming nineteenth-century commerce completely. The owner, Octave Mouret, understands that modern retail isn't selling goods but creating desires—women must be seduced through theatrical display, shopping must become entertainment. Émile Zola published The Ladies' Paradise in 1883 after ...

A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical ideas on how to protect ourselves in the 2020 election and beyond MIT professor Sinan Aral isn’t only one of the world’s leading experts on...

In today’s digital era, advertising is evolving at an unprecedented pace. What once relied on traditional media buying and gut-driven marketing strategies has become a sophisticated, data-driven discipline powered by artificial intelligence (AI). The advertising landscape is no longer just about placing the right ad in front of the right audience—it’s about doing so with precision, automation, and predictive intelligence. Mastering Media Buying & AI Advertising Revolution guides marketers, media buyers, and business owners who want to stay ahead in this fast-changing environment. This...

En esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell, un auténtico gurú de los negocios, analiza la trayectoria de varios productos y tendencias de gran éxito hasta descubrir cómo y por qué se alcanza el punto de inflexión a partir del cual algo se convierte en un fenómeno de masas: el punto clave.

What was a Buddhist monk doing at the 2014 World Economic Forum in Davos lecturing the world's leaders on mindfulness? Why do many successful corporations have a chief happiness officer? What can the chemical composition of your brain tell a potential employer about you? In the past decade, governments and corporations have become increasingly interested in measuring the way people feel: the Happiness index, Gross National Happiness, well-being and positive psychology have come to dominate the way we live our lives.

In four decades, bookended by the Pope’s visits to Ireland in September 1979 and August 2018, Ireland has become one of the wealthiest and most progressive nations in the world. Characteristically brilliant and timely, Renaissance Nation is a thrilling account of Ireland’s vertiginous rise and a timely exploration of its conflicted present, where stark decisions await the next generation of would-be revolutionaries.

Explore the transformative journey through the world of digital marketing with "The Art of Digital Marketing" by Ali Muattar. In this groundbreaking guide, Muattar, a seasoned digital marketer, unravels the secrets behind creating a profound impact in the digital sphere. Look into the first chapter and explore the Digital Marketing Ecosystem, where psychological triggers and emotional resonance converge to shape consumer behavior. Discover the art of crafting your digital identity in Chapter 2, where personal branding and trust-building strategies become the cornerstones of success. ...