Consumer Health

Noted naturopathic physician Dr. Peter J. D'Adamo introduces a revolutionary new way to eat—and to live. In Eat Right For Your Type, he explains his groundbreaking diet plan based upon blood type. Our blood type is a roadmap to our inner chemistry—and each blood type processes food, handles...

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about...

Updated throughout and filled with all the latest research, treatment plans, commonly asked questions and more, the bestselling resource on schizophrenia is back—now in its seventh edition. “E. Fuller Torrey is a brilliant writer. There is no one writing on psychology today whom I would...

Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.

If a loved one has recently been diagnosed with dementia or Alzheimer's disease, it's only natural to feel fraught with fear and uncertainty about what lies ahead. Fortunately, you don't have to do it alone. This friendly and authoritative guide is here to help you make smart, informed choices throughout the different scenarios you'll encounter as a person caring for someone diagnosed with dementia or Alzheimer's disease. From making sense of a diagnosis to the best ways to cope with symptoms, Alzheimer's and Dementia for Dummies is the trusted companion you can count on.

Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.

La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor?

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

One of Porchlight's Business Books of the Year | One of Vox's Best Books of 2023 | An NPR Book of the Day | Required Reading from New York Post | One of Nylon's 13 May Books to Add to Your Reading List | One of PureWow's 14 Books to Read for AAPI Heritage Month | One of W Magazine's 14 Books to...

Go behind the scenes to meet the trailblazing executives and visionaries who have reshaped the health and wellness landscape. Discover how they've challenged the status quo and are ushering in a new era of wellness, where prevention and alternative therapies are at the forefront. Gone are the days of reactive sick care! In this new age, the universal pursuit isn't merely about managing sickness, it's a quest for optimized health; the shift from "sick care" to "well care" is now more evident than ever.

While modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. For the past few decades, technology has been touted as the cure for all of healthcare's ills. But medicine stubbornly resisted computerization - until now. Over the past five years, thanks largely to billions of dollars in federal incentives, health care has finally gone digital.

Passing the health insurance licensing exam is your gateway to a rewarding career in the insurance industry—but success requires more than just memorizing terms. You need a clear, structured, and complete review that cuts through the clutter and focuses on the concepts examiners actually test. Conquer the Health Insurance Exam gives you exactly that. Designed as a comprehensive study guide, this book covers every major content area found on health insurance licensing exams across the United States. From the foundations of insurance and core policy provisions to detailed explorations of ...

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.

Conquer the Maryland Life and Health Insurance Exam in Under 120 Minutes is a concise, audiobook-friendly study guide designed to help aspiring producers master the essential principles of life, accident, health, and annuity insurance. This focused review covers every major domain tested on the Maryland licensing exam—from insurance regulation and general principles to the structure of life insurance contracts, annuities, disability income coverage, and health insurance provisions. It also explores critical topics such as group plans, Medicare, long-term care, taxation, and consumer ...

If you want to succeed in life or career; regardless of your industry, profession (not just marketing or sales profession), location, age, gender, or any other aspect, you need to become more persuasive, you need to influence people. You cannot do it all on your own - you need people to leverage your efforts and get results faster. Persuasion is not merely for marketing and sales people - it’s the basic life skill that every human being needs to sell their view point, ideas, and get people along - everyone is into salesmanship.

What’s Hiding in Your Food? The Shocking Truth About Additives & How to Protect Your Health Do you ever feel overwhelmed by food labels filled with unpronounceable ingredients? Confused about what’s really safe for you and your family? Tired of processed foods packed with artificial chemicals? You're not alone—and this book is your ultimate guide to taking back control of your diet and well-being. Inside, You’ll Discover: ✅ The Hidden Dangers of Food Additives – How they impact your mood, energy, digestion, and long-term health. ✅ How to Read Labels Like a Pro – Identify ...

Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgments and decisions we make. With recommended further readings throughout, this book is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomicsm and game theory, and also for professionals looking for an accessible introduction to the topic.

Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of readers new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and...

On the ten-year anniversary of the release of the original Joe Public Doesn't Care About Your Hospital book, author Chris Bevolo and Revive have set their sights a decade in the future with Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare. The book explores five...