Consumer Health

Noted naturopathic physician Dr. Peter J. D'Adamo introduces a revolutionary new way to eat—and to live. In Eat Right For Your Type, he explains his groundbreaking diet plan based upon blood type. Our blood type is a roadmap to our inner chemistry—and each blood type processes food, handles...

If a loved one has recently been diagnosed with dementia or Alzheimer's disease, it's only natural to feel fraught with fear and uncertainty about what lies ahead. Fortunately, you don't have to do it alone. This friendly and authoritative guide is here to help you make smart, informed choices throughout the different scenarios you'll encounter as a person caring for someone diagnosed with dementia or Alzheimer's disease. From making sense of a diagnosis to the best ways to cope with symptoms, Alzheimer's and Dementia for Dummies is the trusted companion you can count on.

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion).

Updated throughout and filled with all the latest research, treatment plans, commonly asked questions and more, the bestselling resource on schizophrenia is back—now in its seventh edition. “E. Fuller Torrey is a brilliant writer. There is no one writing on psychology today whom I would...

Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.

La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor?

Conquer the Indiana Life Insurance Exam in Under 90 Minutes delivers a focused, audiobook-friendly review of the essential concepts required for licensure in the Hoosier State. Designed for efficiency and clarity, this concise study guide covers all major topics in life insurance — from policy structure and contract law to annuities, taxation, and Indiana-specific regulations. Each chapter builds a strong understanding of core principles including insurable interest, policy provisions, underwriting, and ethical conduct. Readers gain insight into how life insurance functions as both ...

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

What’s Hiding in Your Food? The Shocking Truth About Additives & How to Protect Your Health Do you ever feel overwhelmed by food labels filled with unpronounceable ingredients? Confused about what’s really safe for you and your family? Tired of processed foods packed with artificial chemicals? You're not alone—and this book is your ultimate guide to taking back control of your diet and well-being. Inside, You’ll Discover: ✅ The Hidden Dangers of Food Additives – How they impact your mood, energy, digestion, and long-term health. ✅ How to Read Labels Like a Pro – Identify ...

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.

Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental "surface" of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves. In this profoundly original book, behavioral scientist Nick Chater contends just the opposite: Rather than being the plaything of unconscious currents, the brain generates behaviors in the moment based entirely on our past experiences.

We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global enterprises that create and cater to our bad habits.

Conquer the CEBS GBA 1 Exam: Your Guide to the Certified Employee Benefit Specialist Exam on Directing Benefits Programs Part 1 is a focused study companion for candidates preparing for the GBA 1 exam, a key requirement for earning the Certified Employee Benefit Specialist (CEBS) designation. This guide reviews core topics such as employee benefits environments, health plan structures, prescription drug programs, wellness initiatives, and regulatory considerations including Section 125 Plans and ERISA. This book is intended as a supplemental review to reinforce essential concepts and is not...

While modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. For the past few decades, technology has been touted as the cure for all of healthcare's ills. But medicine stubbornly resisted computerization - until now. Over the past five years, thanks largely to billions of dollars in federal incentives, health care has finally gone digital.

One of Porchlight's Business Books of the Year | One of Vox's Best Books of 2023 | An NPR Book of the Day | Required Reading from New York Post | One of Nylon's 13 May Books to Add to Your Reading List | One of PureWow's 14 Books to Read for AAPI Heritage Month | One of W Magazine's 14 Books to...

Conquer the Maryland Life and Health Insurance Exam in Under 120 Minutes is a concise, audiobook-friendly study guide designed to help aspiring producers master the essential principles of life, accident, health, and annuity insurance. This focused review covers every major domain tested on the Maryland licensing exam—from insurance regulation and general principles to the structure of life insurance contracts, annuities, disability income coverage, and health insurance provisions. It also explores critical topics such as group plans, Medicare, long-term care, taxation, and consumer ...

‘An absolute must-read for anyone wanting to take back control of their body and their diet, without needing a doctorate in chemistry.’ Psychologies 'Such a brilliant book.' Maureen Brookbanks, Daily Mail 'Utterly had me gasping and rethinking my relationship with food and what I advise my...

En esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell, un auténtico gurú de los negocios, analiza la trayectoria de varios productos y tendencias de gran éxito hasta descubrir cómo y por qué se alcanza el punto de inflexión a partir del cual algo se convierte en un fenómeno de masas: el punto clave.