Category Strategy

A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.

Short, sweet, and jam-packed with incredibly valuable insights, this audiobook explains why year-long marketing should not be your dominant focus, and explains the exponential benefits of mattering to your most loyal customers just a few times per year.

The fantasy basketball regular season is only half the battle. The real game begins in the final six weeks, when playoff races tighten, rotations shift, and every roster move carries outsized impact. Most managers stumble here—clinging to reputation players, chasing balance across all categories, or reacting too late to NBA trends. This book flips that script by showing you how to plan, pivot, and attack with precision when the stakes are highest. Built from years of fantasy strategy experience, it breaks down the tactical frameworks that separate one-time winners from perennial ...

In 2005, a little book called Blue Ocean Strategy grew into a global best seller. With over four million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written”, Blue Ocean Strategy changed the way many people thought about business. We tip our hats to the title, and the framing of the idea, because it is a legendary example of languaging. More than 15 years later, you will still hear people in business meetings referencing “blue oceans” and “red oceans”. But...there are a few problems.

Here is the story of the largest storms on earth and how those storms are growing bigger and stronger. The tale of extreme weather doesn’t begin with floods, fires, or even the air that carries this change to our lives. It begins with the ocean. Oceans create weather, climate, floods, droughts, and most of the geophysical fallout of global warming. Exactly how, award-winning writer Porter Fox contends, depends on invisible ocean currents, planetary cycles just now being defined, and processes in the deep ocean that may well have already saved us from the worst effects of the climate crisis.

Fantasy basketball isn’t about chasing perfection—it’s about engineering dominance. The Art of Punting in Fantasy Basketball rewrites how managers think about winning, turning selective sacrifice into an elite advantage. Through sharp analysis, tactical storytelling, and proven roster frameworks, this book transforms the misunderstood concept of “punting” into a weapon for sustainable success. Across thirty tightly constructed chapters, it reveals why balance is overrated and how controlled weakness leads to categorical strength. You’ll learn how to identify the right punt for ...

Fantasy basketball used to be ruled by instinct and highlight reels. Now it’s ruled by data. Beyond Box Scores is the complete handbook for fantasy managers who want to dominate leagues through advanced analytics—turning stats, trends, and models into a system that predicts wins. This book breaks down the modern fantasy ecosystem, showing how to interpret metrics that casual managers ignore. Learn how usage rate predicts opportunity, how pace inflates category volume, and how true shooting and efficiency metrics reveal which players actually help your team instead of padding empty ...

Fantasy basketball isn’t won by luck—it’s engineered through precision. Advanced Matchup Management in Fantasy Basketball breaks down the weekly chess match of head-to-head play, teaching you to outthink, out-schedule, and out-maneuver every opponent. It’s a blueprint for transforming routine roster management into a strategic art form built on data, timing, and calculated aggression. Each chapter dives into the mechanics of weekly dominance: scouting opponents, analyzing category weaknesses, and balancing efficiency versus volume. You’ll learn how to stream with intent, ...

Rotisserie basketball rewards balance, patience, and precision—yet most fantasy managers still chase streaks instead of structure. Rotisserie Royalty: How to Rule 9-Cat Fantasy Basketball rewrites the formula, showing how to transform scattered stats into sustained control across every category. This is the definitive guide to long-game dominance in 9-category roto formats, where efficiency, endurance, and equilibrium separate contenders from chaos. Built for serious players who treat fantasy like applied math, the book breaks down the mechanics behind cumulative scoring, category ...

Every week in head-to-head fantasy basketball is a war. You’re not chasing season totals—you’re fighting seven-day battles where every lineup decision counts. Head-to-Head Warfare transforms the way serious managers think, plan, and execute in matchup formats built on precision and pressure. Inside, readers learn how to draft adaptable rosters, engineer category advantages, and weaponize streaming without sabotaging ratios. Each chapter unpacks a proven system for building flexibility, exploiting opponent tendencies, and turning schedule quirks into weekly wins. From mastering punting...

Category Creation is the first and only audiobook on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing and, more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There's no better strategy that results in faster growth and higher valuations for the company on top.

Fantasy basketball isn’t luck—it’s leverage. The Fantasy Basketball Draft Bible is the definitive guide to turning preparation into power, teaching you how to draft like a professional strategist instead of gambling on instincts. It transforms the chaotic, high-pressure moments of draft day into a controlled, data-driven exercise in dominance. Across thirty tightly structured chapters, this book breaks down the full architecture of elite drafting—from how to prepare weeks in advance to how to stay composed when the room unravels. You’ll learn how to analyze league settings, ...

Christmas is a lightning strike for Christianity (not unlike how Salesforce created Dreamforce, their yearly conference). It happens once per year, and introduces the masses to the POV of Christianity ("Jesus died for our sins") without requiring any real religious participation. If you want to go to Christmas Eve mass, churches are open. And if you just want to Amazon Prime a bunch of gifts for your nieces and nephews and get drunk on spiked eggnog, God bless you!

Every fantasy basketball league crowns champions who do more than draft well—they adapt faster. Streaming Secrets in Fantasy Basketball: How to Win the Waiver Wire is the definitive playbook for in-season mastery, revealing how to turn timing, scheduling, and data into unstoppable statistical momentum. Across 30 precision-crafted chapters, this guide breaks down the real art of managing the waiver wire. You’ll learn how to identify streamable players before they trend, structure FAAB bids with investor discipline, and exploit game-volume patterns that other managers overlook. The book ...

Fantasy basketball is more than managing lineups—it’s running a franchise. The Fantasy Basketball GM’s Playbook transforms everyday managers into strategic architects who think, plan, and execute like professional general managers. Through thirty precise, insight-driven chapters, it dissects every phase of competition—from draft preparation and trade negotiation to in-season management and playoff dominance. This book teaches you to treat your roster as an evolving system, not a list of names. You’ll learn to identify market inefficiencies, balance categories, and exploit ...

In the Atlantic Ocean, hurricane Helena is gathering strength, becoming the most powerful storm in recorded history. As Helena bears down on Bermuda, Donovan Nash, along with other members of the scientific research organization Eco-Watch, are called to fly in and extract key government people who have been studying Helena. For Donovan Nash, the routine mission turns deadly when an attempt is made on the life of the lead scientist.

What is Ballroom? Not a song, a documentary, a catchphrase, a TV show, or an individual pop star. It is an underground subculture founded over a century ago by LGBTQ African American and Latino men and women of Harlem. Arts-based and intersectional, it transcends identity, acting as a fearless response to the systemic marginalization of minority populations.

Did you know that Amazon users publish an estimated 1.4 million books per year? Some estimates place the number of books uploaded to the platform at more than 1,500 per day! That’s a lot of competition. Sure, you can let your family and friends know about your book release. You can host release parties and giveaway events to your heart’s content and still not break into that coveted “bestseller” slot. But what if there was a way to make your novel, memoir or instructional manual stand out? What if you could shortcut the line to gain that little yellow flag that marks your new ...

The tiny island of Vieques, located just off the northeastern coast of the main island of Puerto Rico, is trying to recover after hurricane Maria, but the already battered island is now half empty. To make matters worse, as on the main island, developers have come in to buy up the land at a fraction of its worth, taking advantage of the island when it is down. Lupe, Javier, and Marisol are back to investigate a series of murders that follow in the wake of a hurricane and in the shadow of a new supernatural threat.