Business Category

Innovative concepts, tools, and playbooks for discovering, defining, and taking charge of new market categories, by two of the leaders of the category design movement. The most exciting—and often most valuable—companies create, develop and win new categories of products or services. Examples...

This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.

A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.

Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.

YOUR FUTURE AND YOUR DESTINY ARE TOO IMPORTANT. DISCOVER HOW TO GET UNSTUCK AND OVER YOUR FEAR. This book is for any woman who has ever been overwhelmed with indecision, paralyzed with fear, or just plain stuck. With no-nonsense biblical truth, Fear Is Not the Boss of You is a loving kick in the...

Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.

In, But Not Of provides you with valuable insights, wisdom, personal experiences, and advice on how to rise in the world and achieve the kind of radical success that honors God. Influence is not accidental. It is earned. In, But Not Of charts the course to acquiring influence over the life of a...

Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is a goldmine of mental pivots and actionable insights that will help you cut through the noise of your industry and become a voice of thought leadership at scale.

Syntropy is an AI marketing and business strategy playbook for B2B and SaaS leaders who want to use artificial intelligence without drowning in noise. It shows how to align teams, sharpen go-to-market strategy, and build marketing systems that create clarity instead of chaos. AI promised efficiency. Instead, it delivered noise. Campaigns multiplied, digital marketing channels overflowed, and decisions slowed under an avalanche of synthetic data. The future doesn’t need more content—it needs clearer signal. Syntropy: How Humans Create Value in the Age of AI Entropy is your guide to ...

Ninety percent of what we’ve been taught about entrepreneurship, business strategy, and marketing is wrong. Without a differentiated POV, you are just like everyone else. No matter how cool, clever, or expensive your branding is. Short, sweet, and to the point, this is an audiobook for how you can attract customers, clients, fans, and followers.

Revisit these two Small Town Uplifting Romance Books featuring homecoming romances, second chances, family matchmaking, and emotional connection. From #1 New York Times bestselling author Debbie Macomber. Previously published as Valerie and Stephanie. The Unexpected Match When Valerie’s father...

Category Neglect doesn’t come from people being stupid or lacking sufficient data and resources to spot the headwinds and tailwinds of the future. It comes from a refusal to acknowledge which direction the wind is really blowing.

Short, sweet, and jam-packed with incredibly valuable insights, this audiobook explains why year-long marketing should not be your dominant focus, and explains the exponential benefits of mattering to your most loyal customers just a few times per year.

Why do some writers and creators become known for a term, a phrase, or even an entire category, while others (talented as they might be) fade away? Because the most memorable writers and creators become known for a niche they own. And, more importantly, they invented new language to help them show the world how and why they are different.

Positive Affirmations Vision Board Companion (Kindle) — Listen, Reflect, and Reinforce Your Mindset. This audiobook is your guided affirmation companion —created to help you slow down, breathe, and let powerful words sink in. Inside, you’ll find 525 affirmations organized into 21 life-changing categories, written in a gentle, guided format. Each affirmation includes a moment to pause, reflect, and reconnect —making it perfect for a daily routine, quiet mornings, bedtime, or any time you need a mental reset.

Rediscover this heartwarming small-town romance from New York Times bestselling author Debbie Macomber. Stephanie Bloomfield returns home to Orchard Valley, Oregon; her father has suffered a heart attack, and all three sisters are gathering at his side. But as her father begins to recover...

In 2005, a little book called Blue Ocean Strategy grew into a global best seller. With over four million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written”, Blue Ocean Strategy changed the way many people thought about business. We tip our hats to the title, and the framing of the idea, because it is a legendary example of languaging. More than 15 years later, you will still hear people in business meetings referencing “blue oceans” and “red oceans”. But...there are a few problems.

Some writers don’t want to think about the money side. The question of how to monetize as a writer, creator, and thought leader is a bit loaded—because it requires you to address a deeper question, first.

One of the most common questions entrepreneurs and small business owners ask is, “how do I create a category if I’m not a heavily funded startup, or some massively successful company? How can someone like me create a category of my own?” This reveals maybe the single greatest benefit of category design: anyone can do it, at any stage of their life.

Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is an actionable guide to creating massive differentiation in your business.