Brain Finance

Bestselling author Michael Lewis examines how a Nobel Prize–winning theory of the mind altered our perception of reality. Forty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original studies undoing our assumptions about the decision-making...

Train Brain to Live Like a Millionaire is not just another book about money — it’s a step-by-step guide to rewiring your mindset for wealth, success, and fulfillment. Drawing from the habits, strategies, and thinking patterns of self-made millionaires, this book reveals how wealth starts in the mind long before it appears in the bank. Whether you are an entrepreneur, a professional, or someone simply determined to break free from financial limitations, you will learn how to: Develop millionaire decision-making skills that balance boldness with wisdom. Build daily habits that create ...

Read by the author. Learn the keys to energizing your writing, engaging readers, and breaking out with influence. What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain...

In Rewire for Wealth, Huson offers a proven and integrative approach to rewiring your brain. Using the latest neuroscience, psychology, and mind-training techniques with original research that includes more than 20 years of hard-won financial expertise, she shows you how to quickly but methodically eliminate maladaptive financial behaviors and expand your ability to build wealth. 

With unequaled insight and brio, David Brooks, the New York Times columnist and bestselling author of Bobos in Paradise, has long explored and explained the way we live. Now, with the intellectual curiosity and emotional wisdom that make his columns among the most read in the nation, Brooks...

Your brain is your biggest barrier to success in the markets. It doesn’t have to be this way. Discover ingenious techniques to overcome fear, greed, and the cognitive biases that are sapping your profit potential. Trading should be easy, but sometimes our brains make it tough. It’s not our fault, evolution has hard-wired human beings to fail in the markets. Fear, greed, and other destructive emotions harass us into making poor decisions. Most trading teachers will tell you to “run your winners and cut your losses early,” and “banish fear and greed if you want to succeed.” Great ...

ghSMART, the bestselling team behind Who: The A Method for Hiring, returns with a breakthrough formula for how the best leaders and teams deliver results. “ghSMART is the world’s top firm for helping leaders hire talented teams and run them at full power. Nothing is more important...

Can unsuccessful people be genuinely happy? Does being successful mean the same as being happy? What is the price you’re willing to pay for your success? Is what you’re doing now helping to create the life you want? Do you truly want to succeed? Do you relate to any of these questions? If yes, then this book is for you. Regardless of your specific objectives and whatever troubles you could be experiencing right now, this guide will empower you to move ahead and achieve your goals. Here are the key topics you'll explore when you go through this book: We can control our lives to make them...

Extra pounds on your body... or in the checking account? Are you concerned about your body and finances? Do you need practical tips to better manage your health and money? Wuwong obtained a Ph.D. in biochemistry and an MBA in finance. Do her degrees matter? Thousands achieve similar academic success. Yet, how many people started a biotech company and went from having fifty dollars in her checking account to a six-figure annual investment earning? In addition, how did she apply her training and knowledge to overcome genetic predispositions (obesity, diabetes, and high cholesterol) to stay ...

An acclaimed historian of science uncovers the hidden history of brainwashing—and its troubling implications for today. Because brainwashing affects both the world and our observation of the world, we often don’t recognize it while it’s happening—unless we know where to look. As Rebecca...

Wired for Wealth will help you discover how to use neuroscience and specific, yet simple strategies to understand and improve your financial habits. The audiobook explores the ways in which our brains can be "wired" to either hinder or help us in achieving wealth, and offers practical tools and processes to help listeners overcome limiting beliefs and behaviors. By applying principles from neuroscience and psychology, the audiobook aims to provide a comprehensive guide to unlocking the secrets of the brain and using them to increase wealth.

In Liar's Poker barbarians seized control of the bond markets. In The New New Thing some guys from Silicon Valley redefined the American economy. Now, with his knowing eye and wicked pen, Michael Lewis reveals how the Internet boom has encouraged great change in the way we live, work, and think...

Break the Cycle. Empower Your Child. From board-certified gynecologist Dr. Charis Chambers, known to millions as @theperioddoctor, comes a revolutionary guide that transforms how we parent kids through puberty. The Period and Puberty Parenting Revolution equips you to raise confident, informed...

Struggling to manage your money with ADHD—or feel overwhelmed every time you check your bank account? If you avoid looking at your finances, forget to pay bills, or spiral into guilt after impulse spending, this book is for you. The 5-Minute Money Reset is an ADHD-friendly financial guide that helps you regain control of your finances without pressure, shame, or complicated budgeting systems. Through small, simple resets that take just five minutes or less, you’ll build clarity, confidence, and a money system that works with your brain—not against it. 💡 Inside this practical reset ...

Financial freedom isn't about willpower. It's about designing systems that work with your ADHD brain, not against it. If you're tired of financial advice that ignores how your brain actually processes money, rewards, and time, this book offers a radically different approach. Based on cutting-edge neuroscience of dopamine signaling, executive function, and impulse control, Mastering Your Money with Adult ADHD provides practical systems designed specifically for how ADHD brains make financial decisions. Forget generic budgeting advice that assumes perfect self-control and linear thinking. ...

Every year, countless articles focus on Attention Deficit Disorder in childhood, but there isn’t nearly as much written about adult ADD/ADHD. That’s where Successful Adulting with ADHD comes in! This engaging collection combines three books from the Adults with ADD series by Live Well with ADD (and other neuro-differences),and it’s here to help you live your best life with ADHD. Packed with research-based insights about this brain difference, you'll discover valuable information you might have missed. The book kicks off with fantastic ways to keep your motivation high, whether you're ...

Why is it that some people work hard, yet remain poor? How is it that others seem to rise out of poverty and become affluent in a short span of time? The answers are in this little book, which everyone should listen to at some point in their life. If they did, they would know how to become rich relatively quickly. If not, they might spend years working back-breakingly hard, without ever breaking even. That’s how powerful the principles contained in this book are.

In this book, Professor Russell James shows how the latest research findings can help you tell better stories that raise more money. You’ll learn what words and phrases to use – and what to avoid. You’ll see how to improve your fundraising results using the latest findings from neuroscience, psychology, and behavioral economics along with ancient principals from the art of storytelling. Whether you want more donors or larger gifts, this book will help by showing the underlying principles and practical tactics that will motivate donors and bring more money to your cause. 1 At the heart...

In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.

Neuroscientists estimate that over 90 percent of our operating systems - beliefs, behaviors, patterns - are unconscious. Since the surface story determines less than 10 percent of our decisions, how can we illuminate the shadow story responsible for over 90 percent of what we do each day? Once we systematically understand our relationship with money, can we overcome the mind and brain’s resistance to change? Especially when so many of the current popular strategies for change are contrary to the way the mind and brain work?