Behavioral Science Psychology

Master ethical persuasion and consumer psychology to turn flat campaigns into high-converting revenue drivers. Whether strategizing on your morning commute or enjoying focused workday learning, this actionable framework reveals how real people make decisions under uncertainty. Stop relying on...

The Science of Attraction (2nd Edition) is an in-depth look at human attraction and what draws people together. It dives into peer-reviewed research, combined with the insightful and straightforward observations of a renowned dating coach - Patrick King is an internationally best-selling author and acclaimed speaker and coach. Together, this book is the ultimate guide to inform, diagnose, and recommend highly actionable steps to take your dating life to the next level. No tricks, no manipulation; only getting inside the human psyche.

What if the key to improving every relationship, breaking every bad habit, and making better decisions wasn't a matter of willpower, but of understanding the science of behavior? How to Think Like a Behavior Analyst brings one of the most powerful frameworks in modern psychology to everyday people who want real, lasting change. Written in plain English and packed with practical examples, this book translates the evidence-based methods used by professionals in schools, clinics, businesses, and sports coaching into a toolkit anyone can use, no graduate degree required. Inside, you'll discover...

How Netflix, Tesla, and Amazon Use Psychology to Close 40% More Sales While you're using outdated sales tactics, companies like Netflix, Tesla, and Amazon leverage cutting-edge psychology to dominate their markets. The difference isn't better products - it's understanding how customers truly think and make purchasing decisions. You'll Get: ✅ 50+ real case studies from Netflix, Tesla, Amazon & top brands ✅ Neuroscience-backed strategies that bypass logical resistance ✅ Digital psychology rules for online/social selling ✅ Step-by-step implementation plans you can use immediately ✅ ...

Do you wish you could use someone’s mental process to your advantage and to control the way they think and feel? Then keep reading! People can react unpredictably in life. Not being able to tell what someone else is thinking can put you at a severe disadvantage when trying to achieve your goals. The whims, thoughts, motives, and behaviors of others can completely derail the efforts that you put forward to achieve your goals, change your circumstances, and to make something better of your life. Being at the mercy of the unpredictable behavior and temperament of others leaves far too much ...

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

Have you ever wondered what compels an otherwise ordinary person to cross the most sacred moral boundaries? In Inside the Criminal’s Mind, explore the chilling psychology behind some of history’s most notorious criminals—like Andrea Yates, Jeffrey Epstein, and John Wayne Gacy. What hidden patterns drive these individuals to commit the unthinkable? This book delves into the neurological and psychological forces that influence criminal behavior, revealing how structural brain abnormalities and chemical imbalances may play a role. Drawing on pioneering research by Cesare Lombroso, we ...

For anyone who has ever felt like they are too much, a groundbreaking guide to understanding emotional sensitivity. This program is read by the author. Overly dramatic. Irrational. Too sensitive. These are some of the labels applied to those of us who are emotionally triggered by everyday...

Discover the groundbreaking work of one of the most influential psychologists of the 20th century in Understanding B.F. Skinner. This comprehensive and accessible guide explores Skinner’s revolutionary contributions to behaviorism, operant conditioning, reinforcement theory, and the psychology of learning. Whether you’re a student of psychology, an educator, a therapist, or simply curious about how human behavior can be shaped and understood, this book provides a deep dive into Skinner’s theories and legacy. From the invention of the famous Skinner Box to the controversial ideas in ...

“Invaluable . . . a terrific book for leaders”—Jonathan Haidt “Tools simple enough to remember and powerful enough to reshape how you work”—Daniel Pink “Will help you understand your own brain, and bring out the intelligence of those around you”—Kim Scott **A Next Big Idea Club...

Why fear of risk is holding us back, and how we can reclaim the confidence to thrive in unpredictable times Something is out of sync in today’s economy. People feel insecure and unable to reach their potential. We worry that the world has become too risky, that investing is only for the rich...

Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus, we don't like to talk, or even think, about the extent of our selfishness. This is "the elephant in the brain". 

Breakthrough Science and Practical Tools for Cultivating Compassion Why is compassion so powerful? Like many forms of spirituality and meditation, compassion practice has been shown by research to enhance your health, psychological well-being, relationships, and sense of purpose. “The unique...

New York Times Bestseller What are the secret signs you're not seeing that will change your life? The neuroscientist, medical doctor, and powerhouse author of The Source shares the lost art of listening to your intuition and allowing the signs around you to guide the way to achieving the life of...

A social psychologist and Cornell professor of organizational behavior reveals the business and life benefits of knowing when to say something—and when to keep things to yourself. Should I ask an upset colleague what's wrong? Should I tell my bestie the truth when she asks about her new...

Renowned social psychologists Carol Tavris and Elliot Aronson take a compelling look into how the brain is wired for self-justification. This updated edition concludes with an extended discussion of how we can live with dissonance, learn from it, and perhaps, eventually, forgive ourselves. Why...

In this definitive book on revenge, psychiatry researcher James Kimmel, Jr. exposes the unseen neurobiological cause of violence—a compulsive desire for retribution—and offers a profound new understanding of human behavior and breakthrough framework for making our lives and communities safer...

How do you raise a happy, healthy, and emotionally resilient dog? Full of actionable guidance, Puppy Brain will show you how to create a harmonious, fulfilling relationship with your pet, from Kerry Nichols, founder of Nicholberry Goldens. Do you want to learn how to help your dog feel safe? Do...

Master the Hidden Forces That Drive Human Actions Why do intelligent people make poor decisions? Why do some individuals thrive under pressure while others collapse? Why do relationships succeed or fail? Why do people with similar opportunities achieve vastly different outcomes? The answers lie in understanding human behavior. In Decoding Human Behavior, Tony Nwoye takes readers on a fascinating journey into the hidden psychological, emotional, biological, and social forces that shape the way people think, feel, and act. Drawing from psychology, behavioral science, neuroscience, cognitive ...

A compelling and accessible new perspective on the modern science of psychology, based on one of Yale’s most popular courses of all time How does the brain—a three-pound wrinkly mass—give rise to intelligence and conscious experience? Was Freud right that we are all plagued by forbidden...