Behavioral Science Psychology

The Science of Attraction (2nd Edition) is an in-depth look at human attraction and what draws people together. It dives into peer-reviewed research, combined with the insightful and straightforward observations of a renowned dating coach - Patrick King is an internationally best-selling author and acclaimed speaker and coach. Together, this book is the ultimate guide to inform, diagnose, and recommend highly actionable steps to take your dating life to the next level. No tricks, no manipulation; only getting inside the human psyche.

Do you wish you could use someone’s mental process to your advantage and to control the way they think and feel? Then keep reading! People can react unpredictably in life. Not being able to tell what someone else is thinking can put you at a severe disadvantage when trying to achieve your goals. The whims, thoughts, motives, and behaviors of others can completely derail the efforts that you put forward to achieve your goals, change your circumstances, and to make something better of your life. Being at the mercy of the unpredictable behavior and temperament of others leaves far too much ...

How Netflix, Tesla, and Amazon Use Psychology to Close 40% More Sales While you're using outdated sales tactics, companies like Netflix, Tesla, and Amazon leverage cutting-edge psychology to dominate their markets. The difference isn't better products - it's understanding how customers truly think and make purchasing decisions. You'll Get: ✅ 50+ real case studies from Netflix, Tesla, Amazon & top brands ✅ Neuroscience-backed strategies that bypass logical resistance ✅ Digital psychology rules for online/social selling ✅ Step-by-step implementation plans you can use immediately ✅ ...

The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to ‘cognitive biases’ with complex effects on decision-making, such as forgetting to prepare for retirement. 

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

Written by experts and authorities in the field and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for the USMLE, or if you're simply interested in behavioral sciences. The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical medical school behavioral sciences course. Included are both capsule and detailed explanations of critical issues and topics you must know to master behavioral sciences.

Understanding Ivan Pavlov: A Complete Guide to Classical Conditioning, Behavioral Psychology, and the Science of Learning Discover the groundbreaking legacy of Ivan Pavlov, the brilliant Russian physiologist whose accidental discovery changed the course of psychology forever. In this engaging and accessible guide, readers will explore classical conditioning, the famous dog experiments, and how Pavlov's ideas laid the foundation for modern behavioral psychology. Whether you're a psychology student, educator, therapist, or simply curious about how humans learn and adapt, this comprehensive ...

Master the Science of Persuasion and Transform the Way You Sell. In Sales Psychology Decoded: The Neuroscience Behind Buying Decisions, sales expert FC Bohnke breaks down the latest psychological and neuroscientific research to explain why customers buy—and why they don’t. This isn’t just another book filled with buzzwords or fluffy motivation. It’s a practical, science-backed guide that empowers sales professionals to apply cognitive psychology and behavioral science in real-world selling. You'll discover: How the brain processes trust, urgency, and value What subconscious triggers...

Have you ever wondered what compels an otherwise ordinary person to cross the most sacred moral boundaries? In Inside the Criminal’s Mind, explore the chilling psychology behind some of history’s most notorious criminals—like Andrea Yates, Jeffrey Epstein, and John Wayne Gacy. What hidden patterns drive these individuals to commit the unthinkable? This book delves into the neurological and psychological forces that influence criminal behavior, revealing how structural brain abnormalities and chemical imbalances may play a role. Drawing on pioneering research by Cesare Lombroso, we ...

How do you raise a happy, healthy, and emotionally resilient dog? Full of actionable guidance, Puppy Brain will show you how to create a harmonious, fulfilling relationship with your pet, from Kerry Nichols, founder of Nicholberry Goldens. Do you want to learn how to help your dog feel safe? Do...

New York Times Bestseller The neuroscientist, medical doctor, and powerhouse author of The Source shares the lost art of listening to your intuition and allowing the signs around you to guide the way to achieving the life of your dreams. "This is more than a book, it’s a healing experience."...

Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus, we don't like to talk, or even think, about the extent of our selfishness. This is "the elephant in the brain". 

This book was designed to reduce mistakes. Your mistakes with money. Tiny errors, epic fails and everything in between. You can do thousands of things right, but make just a few of the errors we discuss, and you destroy much of your portfolio. If you could learn how to avoid the unforced errors...

The renowned social scientist, professor, and bestselling author of Predictably Irrational delivers his most urgent and compelling book—an eye-opening exploration of the human side of the misinformation crisis—examining what drives otherwise rational people to adopt deeply irrational beliefs...

From the author of the #1 New York Times bestseller Inside of a Dog and The Year of the Puppy, this “elegant and entertaining” (The Boston Globe) explanation of how humans perceive their environments “does more than open our eyes...opens our hearts and minds, too, gently awakening us to a...

174 science-backed micro-behaviors to feel more confident, connect faster, and become effortlessly likable—without changing your personality. Forget vague advice like “be confident” or “just be yourself.” The Science of Charisma turns decades of psychological and behavioral research into practical, low-effort adjustments that quietly transform how people experience you. In The Science of Charisma, internationally bestselling author Patrick King distills research on attention, perception, warmth, and social dynamics into 174 small behavioral tweaks you can apply immediately.

Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.

Renowned social psychologists Carol Tavris and Elliot Aronson take a compelling look into how the brain is wired for self-justification. This updated edition concludes with an extended discussion of how we can live with dissonance, learn from it, and perhaps, eventually, forgive ourselves. Why...

Cognitive Bias and Human Irrationality: How Flawed Thinking Patterns Influence Individuals and Societies is a deep, accessible exploration of why human beings so often think and act in ways that contradict logic, evidence, and even their own interests. Drawing from psychology, behavioral science, and real world examples, this book explains how predictable mental shortcuts, emotional reasoning, and social pressures shape belief, judgment, and decision making at both the personal and societal level. Rather than portraying irrationality as a personal failure, it reveals it as a built in ...

The ultimate guide to changing human behavior. Do you want to increase your EQ and learn how to shape the behavior of those around you? One of the most important keys to leading a healthy, happy, and successful life is to develop your emotional intelligence. The more you understand about why people act the way they do and how to control your own thoughts and emotions, the easier it is to get what you want out of life. For the first time, you can now get three of the best books on the psychology of human behavior in one collection.