Behavioral Marketing

Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.

'Every serious investor—established or aspiring—should read this.' —Annie Duke, Author, Thinking in Bets and Quit 'For anyone striving to win in today’s complex global capital markets.' —Brian Portnoy, Author, The Geometry of Wealth What if investment success isn’t about ideas, but...

How Netflix, Tesla, and Amazon Use Psychology to Close 40% More Sales While you're using outdated sales tactics, companies like Netflix, Tesla, and Amazon leverage cutting-edge psychology to dominate their markets. The difference isn't better products - it's understanding how customers truly think and make purchasing decisions. You'll Get: ✅ 50+ real case studies from Netflix, Tesla, Amazon & top brands ✅ Neuroscience-backed strategies that bypass logical resistance ✅ Digital psychology rules for online/social selling ✅ Step-by-step implementation plans you can use immediately ✅ ...

'A book for the ages.' —Rory Sutherland, Author, Alchemy How did the world's best brands get so big? They had more than great products — they hacked the human mind. This book reveals their secrets. Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO MichaelAaron Flicker...

A New York Times bestselling author and leading expert on market risk argues that seismic shifts in the global economy will trigger a multi-trillion-dollar migration of wealth, outlining new rules of investing for the forward-thinking. “I can’t tell you how much I learned from...

With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving...

About Behavioral Marketing This ebook teaches you how to use psychology and behavioral insights to create powerful marketing strategies that drive conversions and build stronger customer relationships. It offers practical techniques and step-by-step guidance to understand what motivates people, enabling businesses to connect with your audience on a deeper level and achieve lasting success. What’s Inside: Clear explanations of how psychology shapes decision-making in marketing. Strategies for leveraging cognitive biases and emotional triggers to boost engagement. Step-by-step methods to ...

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site...

'Britain's most popular stockpicker' – Financial Times 'Buffett 2.0' – Investors' Chronicle Second edition of the celebrated guide to investing from renowned fund manager Terry Smith, with new content covering 2020–2025. Foreword by Lionel Barber, former editor of the FT. Buy good...

Pioneers of Human Behaviour: Robert Cialdini A Gateway to His Life, Theories, and Legacy Why do we say “yes” when we mean “no”? Robert B. Cialdini — the “godfather of influence” — revealed that our choices are not as rational as we imagine. From free samples to countdown timers, from political campaigns to digital algorithms, he showed that persuasion runs on hidden levers: reciprocity, authority, scarcity, social proof, commitment, liking, and unity. His research uncovered not only how these forces shape us, but how recognising them can protect us. This concise yet powerful...

The Wall Street Journal's award-winning business reporter unveils the bizarre and sinister story of how a math genius named Tom Hayes, a handful of outrageous confederates, and a deeply corrupt banking system ignited one of the greatest financial scandals in history. In 2006, an oddball group of...

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech...

What stories do you need to tell, and how do you tell them? Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies...

“Entertaining and informative. Desai takes us on a journey through the fundamentals of finance, from asset pricing to risk and risk management, via options, mergers, debt, and bankruptcy."- John Lanchester, The New Yorker "A fascinating new perspective on modern finance," --Oliver Hart, 2016...

After focusing on topics ranging from teamwork and leadership to employee engagement and meetings New York Times best-selling author Patrick Lencioni has finally turned his attention toward his own craft—consulting and client service. Tapping into the simple but powerful model that his firm...

'I can count on one hand the number of people whose views on the economy and portfolio construction I pay attention to. Cullen Roche is one of them' – Morgan Housel, bestselling author of The Psychology of Money Finding the right investment portfolio is a lot like finding true love – what...

The entrepreneur, angel investor, and bestselling author of Choose Yourself busts the 10,000-hour rule of achieving mastery, offering a new mindset and dozens of techniques that will inspire any professional—no matter their age or managerial level—to pursue their passions and quickly acquire...

“Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.” —Jim Collins, author Good to Great, coauthor Built to Last From the author of New York Times...

0DTE options trading, behavioral finance, and decision-making under time pressure - this book studies what tends to happen inside the mind when markets move fast and expiration is close. 0DTE Options Trading: A Behavioral Finance Perspective explores common cognitive and emotional patterns that can appear in same-day expiration environments, where rapid feedback and a loud internal clock can reshape perception. Instead of framing markets as a contest to “beat,” this book treats the session as an observation lab for attention, interpretation, and stress. Topics include: How time pressure...