Behavioral Marketing

A New York Times bestselling author and leading expert on market risk argues that seismic shifts in the global economy will trigger a multi-trillion-dollar migration of wealth, outlining new rules of investing for the forward-thinking. “I can’t tell you how much I learned from...

Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.

'A book for the ages' – Rory Sutherland, author of Alchemy How did the world's best brands get so big? They had more than great products – they hacked the human mind. This book reveals their secrets. Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with...

In this essential handbook—a blend of Rich Dad, Poor Dad and The Happiness Project—the co-host of the wildly popular InvestED podcast shares her yearlong journey learning to invest, as taught to her by her father, investor and bestselling author Phil Town. Growing up, the words finance...

The Wall Street Journal's award-winning business reporter unveils the bizarre and sinister story of how a math genius named Tom Hayes, a handful of outrageous confederates, and a deeply corrupt banking system ignited one of the greatest financial scandals in history. In 2006, an oddball group of...

'Every serious investor – established or aspiring – should read this' – Annie Duke, author of Thinking in Bets and Quit 'For anyone striving to win in today’s complex global capital markets' – Brian Portnoy, author of The Geometry of Wealth What if investment success isn’t about...

How Netflix, Tesla, and Amazon Use Psychology to Close 40% More Sales While you're using outdated sales tactics, companies like Netflix, Tesla, and Amazon leverage cutting-edge psychology to dominate their markets. The difference isn't better products - it's understanding how customers truly think and make purchasing decisions. You'll Get: ✅ 50+ real case studies from Netflix, Tesla, Amazon & top brands ✅ Neuroscience-backed strategies that bypass logical resistance ✅ Digital psychology rules for online/social selling ✅ Step-by-step implementation plans you can use immediately ✅ ...

Markets in Profile explores the confluence of three disparate philosophical frameworks: the Market Profile, behavioral finance, and neuroeconomics in order to present a unified theory of how markets work. The Market Profile is an ever-evolving, multidimensional framework that gives form to the...

Financial markets can appear fast, exciting, and unpredictable from the outside. Many people enter trading focused on strategies, indicators, and short-term outcomes. Over time, however, experienced market participants often discover that long-term consistency may depend just as much on emotional discipline, patience, adaptability, and decision-making under pressure. Mastering Trading Psychology and Market Discipline explores the behavioral side of financial markets through practical career lessons on risk awareness, emotional control, structured routines, and long-term growth. Rather than ...

Market decisions can feel simple in theory and far more difficult when uncertainty becomes personal. In Decision Making Under Market Pressure, Max Koren explores the gap between understanding market ideas and following a clear process when price begins to move. Through plain-English explanations and fictional examples, this book examines how attention, expectations, recent outcomes, and emotional pressure may influence trading behavior. Readers will explore the role of structured journaling, predefined risk boundaries, information overload, repeated decision patterns, exit choices, and ...

Financial markets are driven by more than numbers alone. Behind every chart, trend, and price swing are people reacting to uncertainty, opportunity, fear, optimism, and changing expectations. In Reading Market Trends Through Volume and Price, readers explore how average price analysis and market participation may provide deeper insight into trend behavior and crowd psychology. This educational guide examines how traders and investors interpret major market events, emotional turning points, and volume-driven price movement across different timeframes. Rather than promoting prediction or ...

Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and...

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech...

A groundbreaking look at what drives even the smartest investors to make irrational choices and a practical roadmap for profiting when the market loses its mind—from one of the world’s leading finance professors “A fascinating and indispensable guide to the hidden psychology that drives...

The Dot-Com Bubble Crash: Psychology, Speculation, and the Nasdaq Collapse That Changed Investing Forever In the late 1990s, the internet promised to change the world. It did. But it also created one of the most dramatic stock market crashes in modern history. The Dot-Com Bubble Crash takes you inside the rise and collapse of the Nasdaq boom of 2000 — a period when technology stocks soared, valuations defied logic, and millions of investors believed the rules of finance no longer applied. From the explosive growth of early internet companies to the brutal 78% collapse of the Nasdaq, this ...

A strategic blueprint for elite and rising entrepreneurs to achieve 100x growth, build legacy, and engineer 25 years of exponential success. With EXCLUSIVE audiobook-only insights and coaching from Dan Sullivan and John Bowen. This bold and visionary guide delivers a 25-year strategic roadmap...

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site...

Financial markets often appear calm right before conditions change. During stable periods, selling options can seem straightforward. Premium is collected consistently, volatility remains low, and risk may feel manageable. Yet beneath that calm, exposure can quietly build until a sudden market move changes everything. Understanding Options Selling and Market Risk explores the deeper structure behind options selling, volatility, position sizing, and trader psychology. Rather than presenting hype or prediction-based systems, this book focuses on how uncertainty, market behavior, and emotional ...

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving...

Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business. Voted #1 in the BBH World Cup of Advertising Books Winner of the Sales and Marketing Category at the Business Book Awards Before you can influence decisions, you need to understand...