Behavioral Marketing

This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.

About Behavioral Marketing This ebook teaches you how to use psychology and behavioral insights to create powerful marketing strategies that drive conversions and build stronger customer relationships. It offers practical techniques and step-by-step guidance to understand what motivates people, enabling businesses to connect with your audience on a deeper level and achieve lasting success. What’s Inside: Clear explanations of how psychology shapes decision-making in marketing. Strategies for leveraging cognitive biases and emotional triggers to boost engagement. Step-by-step methods to ...

How Netflix, Tesla, and Amazon Use Psychology to Close 40% More Sales While you're using outdated sales tactics, companies like Netflix, Tesla, and Amazon leverage cutting-edge psychology to dominate their markets. The difference isn't better products - it's understanding how customers truly think and make purchasing decisions. You'll Get: ✅ 50+ real case studies from Netflix, Tesla, Amazon & top brands ✅ Neuroscience-backed strategies that bypass logical resistance ✅ Digital psychology rules for online/social selling ✅ Step-by-step implementation plans you can use immediately ✅ ...

Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies. Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.

Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.

A New York Times bestselling author and leading expert on market risk argues that seismic shifts in the global economy will trigger a multi-trillion-dollar migration of wealth, tracing the fateful decisions that created this crisis—and outlines new rules of investing for the forward-thinking.

The Psychology of Stock Market Investing reveals how the real game is played not on spreadsheets, but in your mind. You’ll uncover the emotional blowups behind Wall Street’s worst disasters in the past and see how even billionaire investors and brilliant minds lose their way.

The old investing playbook is dead. The rules that once defined “value,” “growth,” and “safety” no longer apply. In today’s hyper-connected, algorithm-driven markets, data moves faster than news, and psychology shifts before fundamentals can catch up. The New Economy Blueprint is your essential guide to navigating — and thriving — in this new era of investing. Dr. Paul Ajulufoh distills years of research and real-world market experience into a clear, modern framework for investors who refuse to be left behind. From the collapse of traditional cycles to the rise of AI-...

Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.

What if investment success isn’t about ideas, but execution – and anyone can copy the best investors? In this hotly anticipated follow up to his bestselling book, The Art of Execution, Lee Freeman-Shor and experienced fintech CEO Clare Flynn Levy delve into what the most skilled investors do...

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

Pioneers of Human Behaviour: Robert Cialdini A Gateway to His Life, Theories, and Legacy Why do we say “yes” when we mean “no”? Robert B. Cialdini — the “godfather of influence” — revealed that our choices are not as rational as we imagine. From free samples to countdown timers, from political campaigns to digital algorithms, he showed that persuasion runs on hidden levers: reciprocity, authority, scarcity, social proof, commitment, liking, and unity. His research uncovered not only how these forces shape us, but how recognising them can protect us. This concise yet powerful...

With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.

Creating impactful customer experiences is at the core of a company's business model. However, the principles behind it are often misunderstood and driven by intuition rather than grounded in scientific knowledge. The Customer Science Handbook provides a systematic, powerful, and practical approach to designing transformative customer experiences. Building on decades of research from psychology, behavioral economics, and marketing, this book offers insights into the forces that shape customer behavior. It reveals proven principles employed by leading marketing companies and demonstrates how...

Step into a supermarket, and you're not just shopping—you’re being studied, steered, and subtly coerced. Don’t Buy the Cheese pulls back the curtain on the hidden architecture of modern grocery stores, revealing the psychological traps, sensory manipulation, and behavioral economics engineered into every aisle, scent, and shelf. From oversized carts that trick you into buying more, to scent machines that simulate fresh-baked bread, this forensic exposé shows how stores convert your attention into profit—without you ever noticing. This isn't about conspiracy. It's about design. ...

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

"Britain's most popular stockpicker" –Financial Times "Buffett 2.0" –Investors Chronicle Second edition of the celebrated guide to investing from renowned fund manager Terry Smith, with new content covering 2020–2025. Buy good companies. Don't overpay. Do nothing. Some people love to make...

Discover the hidden forces that drive consumer behavior and learn how to harness them to elevate your marketing strategy. Unlock the Secrets of the Consumer Mind: Understand how memory, emotion, and repetition influence purchasing decisions. Explore real-world case studies from leading brands like Nike, Coca-Cola, and Dove. Learn how to create marketing campaigns that resonate on a subconscious level. Why This Book Is Essential for Marketers: Written by a seasoned marketing professional with experience leading campaigns for top beverage companies, this book provides actionable insights ...

Transform your psychology, transform your trading! Positive Trading Psychology demonstrates how to achieve sustained success in trading by identifying and leveraging your cognitive and emotional strengths. There has been an explosion of research and practice in the field of positive psychology...

Do potential customers reach your website, landing page, or app but fail to take action? Do you struggle to combine both rational/logical and emotional/non-conscious elements into your marketing? Does your ecommerce site have too many abandoned shopping carts? If you can answer "yes" to any of these questions, or if you are simply looking for a way to be more persuasive and convert better, you need The Persuasion Slide™. Psychologists have uncovered many secrets of influence and persuasion psychology, but trying to apply them in a practical way has often remained elusive for marketers. ...