Behavioral Marketing

Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.

How Netflix, Tesla, and Amazon Use Psychology to Close 40% More Sales While you're using outdated sales tactics, companies like Netflix, Tesla, and Amazon leverage cutting-edge psychology to dominate their markets. The difference isn't better products - it's understanding how customers truly think and make purchasing decisions. You'll Get: ✅ 50+ real case studies from Netflix, Tesla, Amazon & top brands ✅ Neuroscience-backed strategies that bypass logical resistance ✅ Digital psychology rules for online/social selling ✅ Step-by-step implementation plans you can use immediately ✅ ...

'A book for the ages.' —Rory Sutherland, Author, Alchemy How did the world's best brands get so big? They had more than great products — they hacked the human mind. This book reveals their secrets. Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO MichaelAaron Flicker...

A New York Times bestselling author and leading expert on market risk argues that seismic shifts in the global economy will trigger a multi-trillion-dollar migration of wealth, outlining new rules of investing for the forward-thinking. “I can’t tell you how much I learned from...

In this essential handbook—a blend of Rich Dad, Poor Dad and The Happiness Project—the co-host of the wildly popular InvestED podcast shares her yearlong journey learning to invest, as taught to her by her father, investor and bestselling author Phil Town. Growing up, the words finance...

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site...

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech...

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving...

With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.

What stories do you need to tell, and how do you tell them? Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies...

Winner Takes All: Your Guide to Profiting from Prediction Markets The world's smartest forecasters aren't analysts or pundits—they're traders with money on the line. Prediction markets are revolutionizing how we forecast everything from elections to scientific breakthroughs, creating billion-dollar opportunities for those who know how to read them. This isn't gambling. It's information arbitrage. While casual bettors lose money on gut feelings and wishful thinking, sophisticated traders are building sustainable income streams by thinking probabilistically, exploiting market inefficiencies...

Financial markets can appear fast, exciting, and unpredictable from the outside. Many people enter trading focused on strategies, indicators, and short-term outcomes. Over time, however, experienced market participants often discover that long-term consistency may depend just as much on emotional discipline, patience, adaptability, and decision-making under pressure. Mastering Trading Psychology and Market Discipline explores the behavioral side of financial markets through practical career lessons on risk awareness, emotional control, structured routines, and long-term growth. Rather than ...

“Essential reading” – Forbes From the New York Times bestselling author of The New Great Depression and Currency Wars, a telling prediction for how AI will endanger global economic markets and security In November 2022, OpenAI released GPT-4 in a chatbot form to the public. In just two...

“Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.” —Jim Collins, author Good to Great, coauthor Built to Last From the author of New York Times...

After focusing on topics ranging from teamwork and leadership to employee engagement and meetings New York Times best-selling author Patrick Lencioni has finally turned his attention toward his own craft—consulting and client service. Tapping into the simple but powerful model that his firm...

The Wall Street Journal's award-winning business reporter unveils the bizarre and sinister story of how a math genius named Tom Hayes, a handful of outrageous confederates, and a deeply corrupt banking system ignited one of the greatest financial scandals in history. In 2006, an oddball group of...

NATIONAL BESTSELLER Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster...

The Psychology of Stock Market Investing reveals how the real game is played not on spreadsheets, but in your mind. You’ll uncover the emotional blowups behind Wall Street’s worst disasters in the past and see how even billionaire investors and brilliant minds lose their way.

"The one, only, and by far the best book synthesizing psychology and investing. In addition to providing modern, scientific knowledge about psychology, this book provides a mirror into the mind and wide breadth of knowledge of one of the leading practitioners of brief and effectual cures. Will...

Transform your psychology, transform your trading! Positive Trading Psychology demonstrates how to achieve sustained success in trading by identifying and leveraging your cognitive and emotional strengths. There has been an explosion of research and practice in the field of positive psychology...