Behavioral Design

According to numerous neuroscience studies, 95% of our thoughts, emotions, and learnings occur before we are consciously aware of them. However, much of today’s technology is built based on the other 5%; the part users are able to articulate in focus groups, interviews, and when filling out surveys. It’s our job to decode the other 95%. Technology has driven progress for decades, and industries have reacted accordingly by dedicating enormous amounts of time and resources to progress in this domain by building bigger, faster, and more sophisticated systems. But what if the key to ...

Written by the forensic nurse who transformed the way the FBI profiles and catches serial killers, this thought-provoking book takes an intimate look at the creation of the Behavioral Science Unit–the inspiration for Hulu’s Mastermind documentary. In the 1970s, the FBI created the...

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

Most money challenges aren’t about income—they’re about behavior. Smart Substitutions teaches readers how to optimize spending while preserving satisfaction, transforming everyday expenses into opportunities for freedom and control. Each chapter delivers practical, psychology-based strategies to replace high-cost habits with lower-cost alternatives that maintain emotional payoff. Discover how to identify spending triggers, measure perceived value, and implement substitutions across food, transportation, entertainment, clothing, and technology. Learn the science of habit loops, ...

Debt feels like progress—until it isn’t. Debt Is a Drug exposes how borrowing became the modern addiction no one wants to admit. From the rush of approval to the quiet weight of repayment, this book reveals how credit systems, marketing, and culture engineered a trillion-dollar habit disguised as normal life. It’s not just about money—it’s about psychology, freedom, and the fight for self-ownership. Each chapter takes readers through the emotional, cultural, and economic roots of dependency. You’ll discover why debt feels empowering while it quietly enslaves, how lenders profit ...

Game Worlds Unlocked: The Psychology of Play & Design 🎮 Unlock the psychological principles that make games addictive, immersive, and emotionally impactful. 🧠 Explore how player motivation, emotion, and behavior are shaped by thoughtful design choices. 🔍 Discover what keeps players engaged for hours, from challenge curves to flow states. 📖 Break down the elements of compelling narratives, branching choices, and meaningful consequences. 🤝 Understand the role of social dynamics, cooperation, and competition in multiplayer experiences. 💡 Perfect for game developers, UX ...

With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.

Choose Your Universe: Manifest Without Magic, Evidence-Inspired Tools to Create Results by Aiden M. Alexander What if “manifesting” worked by changing what you notice, choose, and do? Choose Your Universe replaces wishful thinking with a practical system you can test, trust, and repeat. Grounded in cognitive science and behavioral design, this book shows you how to define a result, align your identity, attention, and environment, then run small experiments that produce real progress you can measure. Inside you’ll learn a simple loop you can apply to any goal: choose a result, model ...

Struggling with tough choices, constant overthinking, or decision regret? It’s not your fault—your world moves faster than your mind can catch up. In Making the Tough Decisions, internationally recognized coach Jeff Hendrickson delivers a transformative guide that blends science, strategy, and soul to help you reclaim your clarity and make smarter, more aligned life decisions—starting now. We make over 35,000 decisions a day. Most are unconscious. But what if you could slow down time, tap into your inner guidance system, and start choosing what’s truly best for your future? Inside ...

We are living in a time when behavioral change is necessary for our health and survival. Yet we find it exceedingly difficult to transform our own habits, let alone those of other people. Enter Naohiro Matsumura, whose powerful new design method is as astonishingly simple in its logic as it is sophisticated in its psychology. It allows any of us to address challenges in our homes, our public spaces, and our social interactions.

This book employs scientific evidence to examine why humans tend to make poor investment choices. Most investors continue to see their investment results harmed by the book’s two main themes: fear and greed. Fear and greed are human emotions that are as old as history, even prehistory. The bible also cites fear, greed, envy, and desire as destructive influences, so this has been going on for a long time.